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class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6210\u529f\u7684\u5b9a\u4ef7\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\u3002\u5b83\u9700\u8981\u5728\u4ea7\u54c1\u4e0a\u5e02\u540e\uff0c\u901a\u8fc7\u771f\u5b9e\u7684\u5e02\u573a\u53cd\u9988\u4e0d\u65ad\u8fdb\u884c\u6d4b\u8bd5\u3001\u9a8c\u8bc1\u548c\u8fed\u4ee3\u4f18\u5316\uff0c\u4ee5\u786e\u4fdd\u4ef7\u683c\u7b56\u7565\u59cb\u7ec8\u4e0e\u5e02\u573a\u8109\u640f\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81%E6%94%AF%E9%81%93%E5%AE%9A%E4%BB%B7%E5%9B%9B%E6%AD%A5%E6%B3%95%EF%BC%9A%E6%9E%84%E5%BB%BA%E4%BD%A0%E7%9A%84%E6%96%B0%E5%93%81%E5%AE%9A%E4%BB%B7%E7%AD%96%E7%95%A5\"><\/span>\u4e09\u3001\u652f\u9053\u5b9a\u4ef7\u56db\u6b65\u6cd5\uff1a\u6784\u5efa\u4f60\u7684\u65b0\u54c1\u5b9a\u4ef7\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u9075\u5faa\u201c\u7b56\u7565\u5148\u884c\u3001\u6d1e\u5bdf\u9a71\u52a8\u3001\u52a8\u6001\u4f18\u5316\u201d\u7684\u539f\u5219\uff0c\u6211\u4eec\u5c06\u5b9a\u4ef7\u51b3\u7b56\u89e3\u6784\u4e3a\u4ee5\u4e0b\u56db\u4e2a\u5173\u952e\u6b65\u9aa4\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"31_%E7%AC%AC%E4%B8%80%E6%AD%A5%EF%BC%9A%E6%98%8E%E7%A1%AE%E5%AE%9A%E4%BB%B7%E7%9B%AE%E6%A0%87%E2%80%94%E2%80%94%E4%BD%A0%E6%83%B3%E9%80%9A%E8%BF%87%E4%BB%B7%E6%A0%BC%E5%AE%9E%E7%8E%B0%E4%BB%80%E4%B9%88%EF%BC%9F\"><\/span>3.1 \u7b2c\u4e00\u6b65\uff1a\u660e\u786e\u5b9a\u4ef7\u76ee\u6807\u2014\u2014\u4f60\u60f3\u901a\u8fc7\u4ef7\u683c\u5b9e\u73b0\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5b9a\u4ef7\u76ee\u6807\u662f\u6240\u6709\u540e\u7eed\u51b3\u7b56\u7684\u8d77\u70b9\u548c\u7f57\u76d8\uff0c\u5fc5\u987b\u4e0e\u4f01\u4e1a\u5728\u7279\u5b9a\u9636\u6bb5\u7684\u603b\u4f53\u6218\u7565\u4fdd\u6301\u9ad8\u5ea6\u4e00\u81f4\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E5%B8%82%E5%9C%BA%E6%B8%97%E9%80%8F%E7%9B%AE%E6%A0%87%EF%BC%9A\"><\/span>\u5e02\u573a\u6e17\u900f\u76ee\u6807\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u901a\u8fc7\u8bbe\u5b9a\u8f83\u4f4e\u7684\u521d\u59cb\u4ef7\u683c\uff0c\u5feb\u901f\u83b7\u53d6\u7528\u6237\u3001\u62a2\u5360\u5e02\u573a\u4efd\u989d\uff0c\u5efa\u7acb\u89c4\u6a21\u4f18\u52bf\u3002\u8fd9\u79cd\u7b56\u7565\u901a\u5e38\u4ee5\u727a\u7272\u77ed\u671f\u5229\u6da6\u4e3a\u4ee3\u4ef7\uff0c\u6362\u53d6\u957f\u671f\u7684\u5e02\u573a\u9886\u5bfc\u5730\u4f4d\u3002<\/p>\n<ul>\n<li><strong>\u9002\u7528\u573a\u666f\uff1a<\/strong> \u5904\u4e8e\u7206\u53d1\u524d\u591c\u7684\u65b0\u5174\u5e02\u573a\u3001\u7f51\u7edc\u6548\u5e94\u6216\u89c4\u6a21\u6548\u5e94\u663e\u8457\u7684\u884c\u4e1a\u3001\u7ade\u4e89\u5f02\u5e38\u6fc0\u70c8\u7684\u9886\u57df\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E5%88%A9%E6%B6%A6%E6%9C%80%E5%A4%A7%E5%8C%96%E7%9B%AE%E6%A0%87%EF%BC%9A\"><\/span>\u5229\u6da6\u6700\u5927\u5316\u76ee\u6807\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u5728\u4ea7\u54c1\u751f\u547d\u5468\u671f\u7684\u65e9\u671f\uff0c\u8bbe\u5b9a\u8f83\u9ad8\u7684\u4ef7\u683c\uff0c\u4ee5\u6700\u5927\u5316\u5355\u4f4d\u4ea7\u54c1\u7684\u5229\u6da6\u7387\uff0c\u5feb\u901f\u6536\u56de\u7814\u53d1\u548c\u8425\u9500\u6295\u5165\u3002<\/p>\n<ul>\n<li><strong>\u9002\u7528\u573a\u666f\uff1a<\/strong> \u62e5\u6709\u6280\u672f\u58c1\u5792\u6216\u663e\u8457\u521b\u65b0\u4f18\u52bf\u7684\u4ea7\u54c1\u3001\u5dee\u5f02\u5316\u7a0b\u5ea6\u9ad8\u3001\u76ee\u6807\u5ba2\u6237\u5bf9\u4ef7\u683c\u4e0d\u654f\u611f\u7684\u9ad8\u4ef7\u503c\u5e02\u573a\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E5%93%81%E7%89%8C%E5%AE%9A%E4%BD%8D%E7%9B%AE%E6%A0%87%EF%BC%9A\"><\/span>\u54c1\u724c\u5b9a\u4f4d\u76ee\u6807\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u4ef7\u683c\u662f\u54c1\u724c\u5f62\u8c61\u6700\u76f4\u63a5\u7684\u8868\u8fbe\u65b9\u5f0f\u4e4b\u4e00\u3002\u9ad8\u4ef7\u53ef\u4ee5\u5851\u9020\u9ad8\u7aef\u3001\u4e13\u4e1a\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u800c\u4f4e\u4ef7\u5219\u4f20\u9012\u51fa\u4eb2\u6c11\u3001\u9ad8\u6027\u4ef7\u6bd4\u7684\u4fe1\u53f7\u3002<\/p>\n<ul>\n<li><strong>\u9002\u7528\u573a\u666f\uff1a<\/strong> \u54c1\u724c\u5efa\u8bbe\u521d\u671f\uff0c\u9700\u8981\u901a\u8fc7\u4ef7\u683c\u951a\u70b9\u6765\u786e\u7acb\u5e02\u573a\u5b9a\u4f4d\uff1b\u6216\u9488\u5bf9\u7279\u5b9a\u7ec6\u5206\u4eba\u7fa4\uff0c\u7528\u4ef7\u683c\u8fdb\u884c\u7528\u6237\u7b5b\u9009\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E7%AB%9E%E4%BA%89%E9%98%B2%E5%BE%A1%E7%9B%AE%E6%A0%87%EF%BC%9A\"><\/span>\u7ade\u4e89\u9632\u5fa1\u76ee\u6807\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u901a\u8fc7\u4e3b\u52a8\u8c03\u6574\u4ef7\u683c\u7b56\u7565\uff0c\u4ee5\u5e94\u5bf9\u6216\u6291\u5236\u7ade\u4e89\u5bf9\u624b\u7684\u884c\u52a8\uff0c\u7ef4\u6301\u6216\u5de9\u56fa\u73b0\u6709\u7684\u5e02\u573a\u5730\u4f4d\u3002<\/p>\n<ul>\n<li><strong>\u9002\u7528\u573a\u666f\uff1a<\/strong> \u5e02\u573a\u683c\u5c40\u76f8\u5bf9\u6210\u719f\uff0c\u5b58\u5728\u4f17\u591a\u66ff\u4ee3\u54c1\uff0c\u7528\u6237\u4ef7\u683c\u654f\u611f\u5ea6\u8f83\u9ad8\u7684\u884c\u4e1a\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E7%9B%88%E5%88%A9%E5%B9%B3%E8%A1%A1%E7%9B%AE%E6%A0%87%EF%BC%9A\"><\/span>\u76c8\u5229\u5e73\u8861\u76ee\u6807\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u786e\u4fdd\u4ef7\u683c\u80fd\u591f\u8986\u76d6\u4ea7\u54c1\u7684\u5168\u90e8\u6210\u672c\uff0c\u5e76\u5728\u6b64\u57fa\u7840\u4e0a\u83b7\u5f97\u4e00\u4e2a\u884c\u4e1a\u516c\u5141\u7684\u3001\u53ef\u6301\u7eed\u7684\u5408\u7406\u56de\u62a5\u3002<\/p>\n<ul>\n<li><strong>\u9002\u7528\u573a\u666f\uff1a<\/strong> \u5927\u591a\u6570\u5e38\u89c4\u4ea7\u54c1\u7684\u5b9a\u4ef7\u76ee\u6807\uff0c\u9002\u7528\u4e8e\u8ffd\u6c42\u7a33\u5065\u7ecf\u8425\u7684\u4f01\u4e1a\u3002<\/li>\n<\/ul>\n<p><strong>\u5c0f\u7ed3\uff1a<\/strong> \u5b9a\u4ef7\u76ee\u6807\u5e76\u975e\u5355\u9009\u9898\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u4e0d\u540c\u4ea7\u54c1\u7ebf\u6216\u5e02\u573a\u9636\u6bb5\u8fdb\u884c\u7ec4\u5408\u3002\u4f46\u65e0\u8bba\u5982\u4f55\uff0c\u6e05\u6670\u7684\u76ee\u6807\u662f\u786e\u4fdd\u540e\u7eed\u6240\u6709\u5206\u6790\u548c\u51b3\u7b56\u4e0d\u504f\u79bb\u822a\u5411\u7684\u57fa\u77f3\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_%E7%AC%AC%E4%BA%8C%E6%AD%A5%EF%BC%9A%E6%B7%B1%E5%BA%A6%E5%B8%82%E5%9C%BA%E6%B4%9E%E5%AF%9F%E4%B8%8E%E4%BB%B7%E5%80%BC%E8%AF%84%E4%BC%B0%E2%80%94%E2%80%94%E4%BD%A0%E7%9A%84%E4%BA%A7%E5%93%81%E5%80%BC%E5%A4%9A%E5%B0%91%EF%BC%9F\"><\/span>3.2 \u7b2c\u4e8c\u6b65\uff1a\u6df1\u5ea6\u5e02\u573a\u6d1e\u5bdf\u4e0e\u4ef7\u503c\u8bc4\u4f30\u2014\u2014\u4f60\u7684\u4ea7\u54c1\u503c\u591a\u5c11\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728\u660e\u786e\u76ee\u6807\u540e\uff0c\u6211\u4eec\u9700\u8981\u901a\u8fc7\u7cfb\u7edf\u6027\u7684\u7814\u7a76\u6765\u56de\u7b54\u4e00\u4e2a\u6838\u5fc3\u95ee\u9898\uff1a\u57fa\u4e8e\u7528\u6237\u611f\u77e5\u3001\u7ade\u54c1\u73af\u5883\u548c\u81ea\u8eab\u6210\u672c\uff0c\u6211\u4eec\u7684\u4ea7\u54c1\u7a76\u7adf\u4ef7\u503c\u51e0\u4f55\uff1f<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E5%88%86%E6%9E%90%E7%94%A8%E6%88%B7%E7%94%BB%E5%83%8F%E4%B8%8E%E6%94%AF%E4%BB%98%E6%84%8F%E6%84%BF\"><\/span>\u5206\u6790\u7528\u6237\u753b\u50cf\u4e0e\u652f\u4ed8\u610f\u613f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>\u76ee\u6807\u7528\u6237\u662f\u8c01\uff1f<\/strong> \u9700\u8981\u6e05\u6670\u5b9a\u4e49\u7528\u6237\u7684\u57fa\u672c\u5c5e\u6027\uff0c\u5982\u5e74\u9f84\u3001\u6536\u5165\u3001\u5730\u57df\u3001\u804c\u4e1a\uff0c\u4ee5\u53ca\u66f4\u6df1\u5c42\u6b21\u7684\u6d88\u8d39\u4e60\u60ef\u548c\u51b3\u7b56\u903b\u8f91\u3002<\/li>\n<li><strong>\u4ed6\u4eec\u7684\u75db\u70b9\u4e0e\u9700\u6c42\uff1f<\/strong> \u6211\u4eec\u7684\u4ea7\u54c1\u5728\u591a\u5927\u7a0b\u5ea6\u4e0a\u89e3\u51b3\u4e86\u7528\u6237\u7684\u54ea\u4e9b\u6838\u5fc3\u75db\u70b9\uff1f\u8fd9\u79cd\u89e3\u51b3\u65b9\u6848\u7684\u4e0d\u53ef\u66ff\u4ee3\u6027\u6709\u591a\u5f3a\uff1f<\/li>\n<li><strong>\u652f\u4ed8\u610f\u613f\u8c03\u7814\uff1a<\/strong> \u53ef\u4ee5\u901a\u8fc7\u95ee\u5377\uff08\u5982\u4ef7\u683c\u654f\u611f\u5ea6\u6d4b\u8bd5 PSM \u6a21\u578b\uff09\u3001\u6df1\u5ea6\u8bbf\u8c08\u6216\u6982\u5ff5\u6d4b\u8bd5\u7b49\u65b9\u6cd5\uff0c\u76f4\u63a5\u6216\u95f4\u63a5\u5730\u63a2\u5bfb\u7528\u6237\u5bf9\u4ea7\u54c1\u4ef7\u503c\u7684\u611f\u77e5\u548c\u613f\u610f\u652f\u4ed8\u7684\u4ef7\u683c\u533a\u95f4\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E8%AF%84%E4%BC%B0%E4%BA%A7%E5%93%81%E4%BB%B7%E5%80%BC%E4%B8%BB%E5%BC%A0%E4%B8%8E%E5%B7%AE%E5%BC%82%E5%8C%96%E4%BC%98%E5%8A%BF\"><\/span>\u8bc4\u4f30\u4ea7\u54c1\u4ef7\u503c\u4e3b\u5f20\u4e0e\u5dee\u5f02\u5316\u4f18\u52bf<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>\u6838\u5fc3\u529f\u80fd\u4e0e\u72ec\u7279\u5356\u70b9\uff1a<\/strong> \u76f8\u8f83\u4e8e\u5e02\u573a\u4e0a\u7684\u5176\u4ed6\u89e3\u51b3\u65b9\u6848\uff0c\u6211\u4eec\u7684\u4ea7\u54c1\u63d0\u4f9b\u4e86\u54ea\u4e9b\u72ec\u7279\u7684\u4ef7\u503c\uff1f\u662f\u6548\u7387\u66f4\u9ad8\u3001\u4f53\u9a8c\u66f4\u597d\uff0c\u8fd8\u662f\u529f\u80fd\u66f4\u5f3a\uff1f<\/li>\n<li><strong>\u89e3\u51b3\u7528\u6237\u95ee\u9898\u7684\u7a0b\u5ea6\uff1a<\/strong> \u6211\u4eec\u7684\u4ea7\u54c1\u662f\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u201c\u9526\u4e0a\u6dfb\u82b1\u201d\u7684\u4f18\u5316\uff0c\u8fd8\u662f\u201c\u96ea\u4e2d\u9001\u70ad\u201d\u7684\u521a\u9700\u89e3\u51b3\u65b9\u6848\uff1f\u540e\u8005\u663e\u7136\u62e5\u6709\u66f4\u9ad8\u7684\u4ef7\u503c\u5929\u82b1\u677f\u3002<\/li>\n<li><strong>\u54c1\u724c\u6ea2\u4ef7\u80fd\u529b\uff1a<\/strong> \u54c1\u724c\u672c\u8eab\u662f\u5426\u80fd\u4e3a\u4ea7\u54c1\u5e26\u6765\u989d\u5916\u7684\u4ef7\u503c\uff1f\u5f3a\u5927\u7684\u54c1\u724c\u4fe1\u4efb\u548c\u58f0\u8a89\uff0c\u662f\u652f\u6491\u66f4\u9ad8\u4ef7\u683c\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E7%AB%9E%E4%BA%89%E5%AF%B9%E6%89%8B%E4%BB%B7%E6%A0%BC%E4%B8%8E%E7%AD%96%E7%95%A5%E5%88%86%E6%9E%90\"><\/span>\u7ade\u4e89\u5bf9\u624b\u4ef7\u683c\u4e0e\u7b56\u7565\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>\u7ade\u54c1\u5b9a\u4ef7\u4f53\u7cfb\uff1a<\/strong> \u8be6\u7ec6\u68b3\u7406\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u7684\u4ef7\u683c\u533a\u95f4\u3001\u5957\u9910\u8bbe\u8ba1\uff08\u9636\u68af\u5b9a\u4ef7\u3001\u6253\u5305\u5b9a\u4ef7\uff09\u3001\u4ee5\u53ca\u5e38\u7528\u7684\u4fc3\u9500\u7b56\u7565\uff08\u6298\u6263\u3001\u4f18\u60e0\u5238\uff09\u3002<\/li>\n<li><strong>\u7ade\u54c1\u4f18\u52a3\u52bf\uff1a<\/strong> \u5ba2\u89c2\u5bf9\u6bd4\u81ea\u8eab\u4ea7\u54c1\u4e0e\u7ade\u54c1\u5728\u529f\u80fd\u3001\u6027\u80fd\u3001\u670d\u52a1\u7b49\u65b9\u9762\u7684\u4f18\u52a3\u52bf\uff0c\u8fd9\u6709\u52a9\u4e8e\u6211\u4eec\u627e\u5230\u5408\u7406\u7684\u5b9a\u4ef7\u7a7a\u95f4\u3002\u6211\u4eec\u7684\u4f18\u52bf\u662f\u5426\u8db3\u4ee5\u652f\u6491\u6ea2\u4ef7\uff1f\u6211\u4eec\u7684\u52a3\u52bf\u662f\u5426\u9700\u8981\u901a\u8fc7\u4ef7\u683c\u6765\u5f25\u8865\uff1f<\/li>\n<li><strong>\u5e02\u573a\u4efd\u989d\u4e0e\u7528\u6237\u53cd\u9988\uff1a<\/strong> \u4e86\u89e3\u7ade\u54c1\u7684\u5e02\u573a\u8868\u73b0\u548c\u7528\u6237\u53e3\u7891\uff0c\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u5224\u65ad\u5176\u5b9a\u4ef7\u7b56\u7565\u7684\u6709\u6548\u6027\uff0c\u907f\u514d\u91cd\u8e48\u8986\u8f99\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E6%A0%B8%E7%AE%97%E6%88%90%E6%9C%AC%E7%BB%93%E6%9E%84%E4%B8%8E%E7%9B%88%E5%88%A9%E9%A2%84%E6%9C%9F\"><\/span>\u6838\u7b97\u6210\u672c\u7ed3\u6784\u4e0e\u76c8\u5229\u9884\u671f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>\u76f4\u63a5\u6210\u672c\uff1a<\/strong> \u5305\u62ec\u539f\u6750\u6599\u91c7\u8d2d\u3001\u751f\u4ea7\u5236\u9020\u3001\u7269\u6d41\u8fd0\u8f93\u7b49\u4e0e\u4ea7\u54c1\u76f4\u63a5\u76f8\u5173\u7684\u6210\u672c\u3002<\/li>\n<li><strong>\u95f4\u63a5\u6210\u672c\uff1a<\/strong> \u5305\u62ec\u5e02\u573a\u8425\u9500\u3001\u884c\u653f\u7ba1\u7406\u3001\u6280\u672f\u7814\u53d1\u7b49\u5206\u644a\u5230\u6bcf\u4e2a\u4ea7\u54c1\u4e0a\u7684\u56fa\u5b9a\u6210\u672c\u3002<\/li>\n<li><strong>\u76c8\u4e8f\u5e73\u8861\u70b9\uff1a<\/strong> \u57fa\u4e8e\u6210\u672c\u7ed3\u6784\uff0c\u8ba1\u7b97\u51fa\u5728\u4e0d\u540c\u4ef7\u683c\u70b9\u4e0a\uff0c\u9700\u8981\u8fbe\u5230\u591a\u5c11\u9500\u91cf\u624d\u80fd\u5b9e\u73b0\u76c8\u4e8f\u5e73\u8861\u3002\u8fd9\u662f\u5b9a\u4ef7\u51b3\u7b56\u5fc5\u987b\u575a\u5b88\u7684\u5e95\u7ebf\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"33_%E7%AC%AC%E4%B8%89%E6%AD%A5%EF%BC%9A%E9%80%89%E6%8B%A9%E4%B8%8E%E7%BB%84%E5%90%88%E5%AE%9A%E4%BB%B7%E6%A8%A1%E5%9E%8B%E2%80%94%E2%80%94%E5%93%AA%E7%A7%8D%E7%AD%96%E7%95%A5%E6%9C%80%E9%80%82%E5%90%88%E4%BD%A0%EF%BC%9F\"><\/span>3.3 \u7b2c\u4e09\u6b65\uff1a\u9009\u62e9\u4e0e\u7ec4\u5408\u5b9a\u4ef7\u6a21\u578b\u2014\u2014\u54ea\u79cd\u7b56\u7565\u6700\u9002\u5408\u4f60\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u57fa\u4e8e\u524d\u4e24\u6b65\u7684\u76ee\u6807\u8bbe\u5b9a\u4e0e\u5e02\u573a\u6d1e\u5bdf\uff0c\u6211\u4eec\u53ef\u4ee5\u9009\u62e9\u4e00\u79cd\u6216\u591a\u79cd\u5b9a\u4ef7\u6a21\u578b\uff0c\u6765\u6784\u5efa\u5177\u4f53\u7684\u7b56\u7565\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E4%BB%B7%E5%80%BC%E5%AE%9A%E4%BB%B7%E6%B3%95%EF%BC%88Value-Based_Pricing%EF%BC%89\"><\/span>\u4ef7\u503c\u5b9a\u4ef7\u6cd5\uff08Value-Based Pricing\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>\u6838\u5fc3\uff1a<\/strong> \u5b9a\u4ef7\u7684\u4f9d\u636e\u4e0d\u662f\u6210\u672c\uff0c\u4e5f\u4e0d\u662f\u7ade\u4e89\uff0c\u800c\u662f\u5ba2\u6237\u4ece\u4ea7\u54c1\u4e2d\u6240\u80fd\u611f\u77e5\u5230\u7684\u4ef7\u503c\u3002<\/li>\n<li><strong>\u4f18\u52bf\uff1a<\/strong> \u80fd\u591f\u6700\u5927\u9650\u5ea6\u5730\u652b\u53d6\u4ea7\u54c1\u4ef7\u503c\uff0c\u5b9e\u73b0\u9ad8\u5229\u6da6\u7387\uff0c\u5e76\u6709\u6548\u4f53\u73b0\u4ea7\u54c1\u7684\u5dee\u5f02\u5316\u4f18\u52bf\u3002<\/li>\n<li><strong>\u9002\u7528\uff1a<\/strong> \u521b\u65b0\u6027\u5f3a\u3001\u9644\u52a0\u503c\u9ad8\u3001\u80fd\u4e3a\u5ba2\u6237\u5e26\u6765\u663e\u8457\u6548\u76ca\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/li>\n<li><strong>\u300c\u652f\u9053\u300d\u89c2\u70b9\uff1a<\/strong> \u5bf9\u4e8e\u5927\u591a\u6570\u5e0c\u671b\u6446\u8131\u540c\u8d28\u5316\u7ade\u4e89\u7684\u521b\u65b0\u578b\u65b0\u54c1\uff0c\u4ef7\u503c\u5b9a\u4ef7\u6cd5\u5e94\u4f5c\u4e3a\u9996\u9009\u7684\u601d\u8003\u6846\u67b6\u3002\u5b83\u8feb\u4f7f\u56e2\u961f\u4ece\u7528\u6237\u89c6\u89d2\u51fa\u53d1\uff0c\u771f\u6b63\u805a\u7126\u4e8e\u4ef7\u503c\u521b\u9020\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E6%88%90%E6%9C%AC%E5%AE%9A%E4%BB%B7%E6%B3%95%EF%BC%88Cost-Plus_Pricing%EF%BC%89\"><\/span>\u6210\u672c\u5b9a\u4ef7\u6cd5\uff08Cost-Plus Pricing\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>\u6838\u5fc3\uff1a<\/strong> \u5728\u603b\u6210\u672c\u7684\u57fa\u7840\u4e0a\uff0c\u52a0\u4e0a\u4e00\u4e2a\u56fa\u5b9a\u7684\u5229\u6da6\u7387\u6765\u786e\u5b9a\u6700\u7ec8\u552e\u4ef7\u3002<\/li>\n<li><strong>\u4f18\u52bf\uff1a<\/strong> \u8ba1\u7b97\u7b80\u5355\uff0c\u64cd\u4f5c\u65b9\u4fbf\uff0c\u80fd\u591f\u786e\u4fdd\u6bcf\u4e00\u7b14\u9500\u552e\u90fd\u4ea7\u751f\u9884\u671f\u7684\u5229\u6da6\u3002<\/li>\n<li><strong>\u9002\u7528\uff1a<\/strong> \u6210\u672c\u7ed3\u6784\u6e05\u6670\u7684\u6807\u51c6\u5316\u4ea7\u54c1\uff0c\u6216\u5728\u5e02\u573a\u7ade\u4e89\u4e0d\u5145\u5206\u3001\u9700\u6c42\u7a33\u5b9a\u7684\u884c\u4e1a\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E7%AB%9E%E4%BA%89%E5%AE%9A%E4%BB%B7%E6%B3%95%EF%BC%88Competitive_Pricing%EF%BC%89\"><\/span>\u7ade\u4e89\u5b9a\u4ef7\u6cd5\uff08Competitive Pricing\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>\u6838\u5fc3\uff1a<\/strong> \u5c06\u81ea\u8eab\u4ea7\u54c1\u7684\u4ef7\u683c\u8bbe\u5b9a\u5728\u4e0e\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u76f8\u540c\u3001\u7565\u9ad8\u6216\u7565\u4f4e\u7684\u6c34\u5e73\u3002<\/li>\n<li><strong>\u4f18\u52bf\uff1a<\/strong> \u80fd\u591f\u5feb\u901f\u88ab\u5e02\u573a\u63a5\u53d7\uff0c\u6709\u6548\u89c4\u907f\u5b9a\u4ef7\u8fc7\u9ad8\u6216\u8fc7\u4f4e\u7684\u98ce\u9669\uff0c\u51b3\u7b56\u76f8\u5bf9\u7b80\u5355\u3002<\/li>\n<li><strong>\u9002\u7528\uff1a<\/strong> \u4ea7\u54c1\u540c\u8d28\u5316\u7a0b\u5ea6\u9ad8\u3001\u5e02\u573a\u6210\u719f\u3001\u7528\u6237\u5bf9\u4ef7\u683c\u9ad8\u5ea6\u654f\u611f\u7684\u9886\u57df\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E5%BF%83%E7%90%86%E5%AE%9A%E4%BB%B7%E6%B3%95%EF%BC%88Psychological_Pricing%EF%BC%89\"><\/span>\u5fc3\u7406\u5b9a\u4ef7\u6cd5\uff08Psychological Pricing\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>\u6838\u5fc3\uff1a<\/strong> \u5229\u7528\u6d88\u8d39\u8005\u7684\u5fc3\u7406\u611f\u77e5\u6765\u5236\u5b9a\u80fd\u591f\u6fc0\u53d1\u8d2d\u4e70\u6b32\u671b\u7684\u4ef7\u683c\uff0c\u5982\u5c3e\u6570\u5b9a\u4ef7\uff089.9\u5143\uff09\u3001\u58f0\u671b\u5b9a\u4ef7\uff08\u6574\u6570\u9ad8\u4ef7\uff09\u7b49\u3002<\/li>\n<li><strong>\u4f18\u52bf\uff1a<\/strong> \u5728\u4e0d\u663e\u8457\u6539\u53d8\u6210\u672c\u548c\u4ef7\u503c\u7684\u60c5\u51b5\u4e0b\uff0c\u901a\u8fc7\u4ef7\u683c\u5f62\u5f0f\u7684\u5fae\u8c03\u6765\u63d0\u5347\u9500\u91cf\u3002<\/li>\n<li><strong>\u9002\u7528\uff1a<\/strong> \u96f6\u552e\u4e1a\u3001\u5feb\u901f\u6d88\u8d39\u54c1\u4ee5\u53ca\u5404\u7c7b\u7ebf\u4e0a\u4fc3\u9500\u6d3b\u52a8\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E6%B8%97%E9%80%8F%E5%AE%9A%E4%BB%B7%E6%B3%95%EF%BC%88Penetration_Pricing%EF%BC%89\"><\/span>\u6e17\u900f\u5b9a\u4ef7\u6cd5\uff08Penetration Pricing\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>\u6838\u5fc3\uff1a<\/strong> \u5728\u4ea7\u54c1\u4e0a\u5e02\u521d\u671f\uff0c\u4ee5\u8fdc\u4f4e\u4e8e\u6700\u7ec8\u671f\u671b\u7684\u4ef7\u683c\u8fdb\u5165\u5e02\u573a\uff0c\u76ee\u6807\u662f\u5feb\u901f\u5438\u5f15\u5927\u91cf\u7528\u6237\uff0c\u63d0\u9ad8\u5e02\u573a\u5360\u6709\u7387\u3002<\/li>\n<li><strong>\u4f18\u52bf\uff1a<\/strong> \u80fd\u591f\u8fc5\u901f\u5efa\u7acb\u7528\u6237\u57fa\u7840\u548c\u5e02\u573a\u58c1\u5792\uff0c\u5f62\u6210\u89c4\u6a21\u6548\u5e94\uff0c\u6291\u5236\u6f5c\u5728\u7ade\u4e89\u8005\u3002<\/li>\n<li><strong>\u9002\u7528\uff1a<\/strong> \u5b58\u5728\u663e\u8457\u7f51\u7edc\u6548\u5e94\u7684\u5e73\u53f0\u578b\u4ea7\u54c1\u3001\u7528\u6237\u8f6c\u79fb\u6210\u672c\u9ad8\u7684\u884c\u4e1a\u3001\u6216\u5e0c\u671b\u5feb\u901f\u6559\u80b2\u5e02\u573a\u7684\u54c1\u7c7b\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E6%92%87%E8%84%82%E5%AE%9A%E4%BB%B7%E6%B3%95%EF%BC%88Skimming_Pricing%EF%BC%89\"><\/span>\u6487\u8102\u5b9a\u4ef7\u6cd5\uff08Skimming Pricing\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>\u6838\u5fc3\uff1a<\/strong> \u5728\u4ea7\u54c1\u4e0a\u5e02\u521d\u671f\uff0c\u8bbe\u5b9a\u4e00\u4e2a\u975e\u5e38\u9ad8\u7684\u4ef7\u683c\uff0c\u4ee5\u201c\u6487\u53d6\u201d\u5e02\u573a\u4e0a\u613f\u610f\u652f\u4ed8\u9ad8\u4ef7\u7684\u65e9\u671f\u91c7\u7eb3\u8005\u6240\u5e26\u6765\u7684\u4e30\u539a\u5229\u6da6\u3002<\/li>\n<li><strong>\u4f18\u52bf\uff1a<\/strong> \u80fd\u591f\u5feb\u901f\u6536\u56de\u9ad8\u6602\u7684\u7814\u53d1\u6210\u672c\uff0c\u6811\u7acb\u9ad8\u7aef\u54c1\u724c\u5f62\u8c61\uff0c\u5e76\u5728\u540e\u7eed\u4e3a\u964d\u4ef7\u7559\u51fa\u5145\u8db3\u7a7a\u95f4\u3002<\/li>\n<li><strong>\u9002\u7528\uff1a<\/strong> \u6280\u672f\u58c1\u5792\u9ad8\u3001\u5177\u6709\u98a0\u8986\u6027\u521b\u65b0\u7684\u4ea7\u54c1\uff0c\u6216\u62e5\u6709\u5f3a\u5927\u54c1\u724c\u53f7\u53ec\u529b\u7684\u5962\u4f88\u54c1\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E5%B0%8F%E7%BB%93%EF%BC%9A%E5%A6%82%E4%BD%95%E9%80%89%E6%8B%A9%E9%80%82%E5%90%88%E7%9A%84%E5%AE%9A%E4%BB%B7%E6%A8%A1%E5%9E%8B%EF%BC%9F\"><\/span>\u5c0f\u7ed3\uff1a\u5982\u4f55\u9009\u62e9\u9002\u5408\u7684\u5b9a\u4ef7\u6a21\u578b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>\u76ee\u6807\u5bfc\u5411\uff1a<\/strong> \u4f60\u7684\u5b9a\u4ef7\u6a21\u578b\u662f\u5426\u670d\u52a1\u4e8e\u7b2c\u4e00\u6b65\u8bbe\u5b9a\u7684\u6218\u7565\u76ee\u6807\uff1f\u4f8b\u5982\uff0c\u5e02\u573a\u6e17\u900f\u76ee\u6807\u81ea\u7136\u5bf9\u5e94\u6e17\u900f\u5b9a\u4ef7\u6cd5\u3002<\/li>\n<li><strong>\u4ea7\u54c1\u7279\u6027\uff1a<\/strong> \u4f60\u7684\u4ea7\u54c1\u662f\u98a0\u8986\u5f0f\u521b\u65b0\u8fd8\u662f\u6e10\u8fdb\u5f0f\u6539\u826f\uff1f\u662f\u6807\u51c6\u5316\u5546\u54c1\u8fd8\u662f\u9ad8\u5ea6\u5b9a\u5236\u5316\u670d\u52a1\uff1f\u8fd9\u51b3\u5b9a\u4e86\u4ef7\u503c\u5b9a\u4ef7\u4e0e\u6210\u672c\u5b9a\u4ef7\u7684\u9002\u7528\u6027\u3002<\/li>\n<li><strong>\u5e02\u573a\u73af\u5883\uff1a<\/strong> \u5e02\u573a\u662f\u84dd\u6d77\u8fd8\u662f\u7ea2\u6d77\uff1f\u7ade\u4e89\u5bf9\u624b\u5b9e\u529b\u5982\u4f55\uff1f\u7528\u6237\u5bf9\u4ef7\u683c\u7684\u654f\u611f\u5ea6\u6709\u591a\u9ad8\uff1f\u8fd9\u51b3\u5b9a\u4e86\u7ade\u4e89\u5b9a\u4ef7\u6cd5\u7684\u6743\u91cd\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"34_%E7%AC%AC%E5%9B%9B%E6%AD%A5%EF%BC%9A%E4%BB%B7%E6%A0%BC%E6%B5%8B%E8%AF%95%E4%B8%8E%E8%BF%AD%E4%BB%A3%E4%BC%98%E5%8C%96%E2%80%94%E2%80%94%E8%AE%A9%E5%B8%82%E5%9C%BA%E6%9D%A5%E9%AA%8C%E8%AF%81%E4%BD%A0%E7%9A%84%E7%AD%96%E7%95%A5\"><\/span>3.4 \u7b2c\u56db\u6b65\uff1a\u4ef7\u683c\u6d4b\u8bd5\u4e0e\u8fed\u4ee3\u4f18\u5316\u2014\u2014\u8ba9\u5e02\u573a\u6765\u9a8c\u8bc1\u4f60\u7684\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5b9a\u4ef7\u65b9\u6848\u7684\u5236\u5b9a\u5e76\u975e\u7ec8\u70b9\uff0c\u800c\u662f\u8d77\u70b9\u3002\u6700\u7ec8\uff0c\u53ea\u6709\u771f\u5b9e\u7684\u5e02\u573a\u6570\u636e\u624d\u80fd\u68c0\u9a8c\u5176\u6709\u6548\u6027\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E4%BB%B7%E6%A0%BC%E6%B5%8B%E8%AF%95%E6%96%B9%E6%B3%95\"><\/span>\u4ef7\u683c\u6d4b\u8bd5\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>A\/B \u6d4b\u8bd5\uff1a<\/strong> \u5c06\u7528\u6237\u968f\u673a\u5206\u6d41\uff0c\u5411\u4e0d\u540c\u7fa4\u4f53\u5c55\u793a\u4e0d\u540c\u7684\u4ef7\u683c\u65b9\u6848\uff0c\u76f4\u63a5\u5bf9\u6bd4\u8f6c\u5316\u7387\u3001\u5ba2\u5355\u4ef7\u7b49\u6838\u5fc3\u6307\u6807\uff0c\u662f\u7ebf\u4e0a\u4ea7\u54c1\u6d4b\u8bd5\u4ef7\u683c\u6700\u6709\u6548\u7684\u65b9\u6cd5\u3002<\/li>\n<li><strong>\u95ee\u5377\u8c03\u7814\u4e0e\u8bbf\u8c08\uff1a<\/strong> \u5728\u4ea7\u54c1\u4e0a\u7ebf\u524d\u6216\u8c03\u6574\u4ef7\u683c\u524d\uff0c\u901a\u8fc7\u95ee\u5377\u6216\u8bbf\u8c08\uff0c\u5411\u76ee\u6807\u7528\u6237\u5448\u73b0\u4e0d\u540c\u4ef7\u683c\uff0c\u6536\u96c6\u4ed6\u4eec\u7684\u8d2d\u4e70\u610f\u613f\u548c\u4ef7\u683c\u611f\u77e5\u53cd\u9988\u3002<\/li>\n<li><strong>\u5c0f\u8303\u56f4\u8bd5\u70b9\uff1a<\/strong> \u9009\u62e9\u4e00\u4e2a\u7279\u5b9a\u7684\u533a\u57df\u5e02\u573a\u6216\u90e8\u5206\u6e20\u9053\uff0c\u8fdb\u884c\u5c0f\u89c4\u6a21\u7684\u4e0a\u7ebf\u6d4b\u8bd5\uff0c\u6839\u636e\u8bd5\u70b9\u7ed3\u679c\u518d\u8fdb\u884c\u5168\u9762\u63a8\u5e7f\uff0c\u4ee5\u63a7\u5236\u98ce\u9669\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E5%85%B3%E9%94%AE%E6%8C%87%E6%A0%87%E7%9B%91%E6%8E%A7%E4%B8%8E%E8%AF%84%E4%BC%B0\"><\/span>\u5173\u952e\u6307\u6807\u76d1\u63a7\u4e0e\u8bc4\u4f30<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>\u8f6c\u5316\u7387\uff1a<\/strong> \u8fd9\u662f\u8861\u91cf\u4ef7\u683c\u63a5\u53d7\u5ea6\u7684\u6700\u76f4\u63a5\u6307\u6807\u3002\u4e0d\u540c\u4ef7\u683c\u70b9\u4e0b\u7684\u7528\u6237\u8d2d\u4e70\u8f6c\u5316\u60c5\u51b5\u5982\u4f55\uff1f<\/li>\n<li><strong>\u9500\u552e\u989d\u4e0e\u5229\u6da6\uff1a<\/strong> \u7efc\u5408\u8003\u91cf\u9500\u91cf\u548c\u5355\u4ef7\uff0c\u8bc4\u4f30\u4e0d\u540c\u4ef7\u683c\u7b56\u7565\u5bf9\u603b\u6536\u5165\u548c\u6bdb\u5229\u6da6\u7684\u6700\u7ec8\u5f71\u54cd\u3002<\/li>\n<li><strong>\u7528\u6237\u53cd\u9988\uff1a<\/strong> \u901a\u8fc7\u5ba2\u670d\u3001\u793e\u533a\u3001\u7528\u6237\u8bc4\u8bba\u7b49\u6e20\u9053\uff0c\u6536\u96c6\u7528\u6237\u5bf9\u4ef7\u683c\u7684\u5b9a\u6027\u53cd\u9988\uff0c\u4e86\u89e3\u4ed6\u4eec\u8ba4\u4e3a\u4ef7\u683c\u662f\u201c\u8d35\u4e86\u201d\u3001\u201c\u4fbf\u5b9c\u4e86\u201d\u8fd8\u662f\u201c\u5408\u7406\u201d\u3002<\/li>\n<li><strong>\u5e02\u573a\u4efd\u989d\uff1a<\/strong> \u6301\u7eed\u8ffd\u8e2a\u4ef7\u683c\u8c03\u6574\u540e\uff0c\u81ea\u8eab\u4ea7\u54c1\u5728\u5e02\u573a\u4e2d\u7684\u5360\u6709\u7387\u53d8\u5316\u3002<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E5%8A%A8%E6%80%81%E8%B0%83%E6%95%B4%E4%B8%8E%E4%BC%98%E5%8C%96\"><\/span>\u52a8\u6001\u8c03\u6574\u4e0e\u4f18\u5316<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>\u4ef7\u683c\u8c03\u6574\u5468\u671f\uff1a<\/strong> \u5e02\u573a\u77ac\u606f\u4e07\u53d8\uff0c\u5b9a\u4ef7\u7b56\u7565\u4e5f\u5e94\u5b9a\u671f\uff08\u5982\u6bcf\u5b63\u5ea6\u6216\u6bcf\u534a\u5e74\uff09\u8fdb\u884c\u590d\u76d8\u548c\u8bc4\u4f30\uff0c\u6839\u636e\u76d1\u63a7\u6570\u636e\u51b3\u5b9a\u662f\u5426\u9700\u8981\u8c03\u6574\u3002<\/li>\n<li><strong>\u7075\u6d3b\u5b9a\u4ef7\u7b56\u7565\uff1a<\/strong> \u53ef\u4ee5\u8003\u8651\u5f15\u5165\u52a8\u6001\u5b9a\u4ef7\u673a\u5236\uff0c\u4f8b\u5982\u9488\u5bf9\u4e0d\u540c\u7528\u6237\u7fa4\u4f53\uff08\u65b0\u8001\u7528\u6237\uff09\u3001\u4e0d\u540c\u6e20\u9053\uff08\u7ebf\u4e0a\u7ebf\u4e0b\uff09\u3001\u4e0d\u540c\u65f6\u95f4\u6bb5\uff08\u9ad8\u5cf0\u4f4e\u8c37\uff09\u5b9e\u65bd\u5dee\u5f02\u5316\u7684\u4ef7\u683c\u3002<\/li>\n<li><strong>\u4ef7\u503c\u6c9f\u901a\uff1a<\/strong> \u5982\u679c\u6d4b\u8bd5\u53d1\u73b0\u5e02\u573a\u5bf9\u5f53\u524d\u4ef7\u683c\u63a5\u53d7\u5ea6\u4e0d\u9ad8\uff0c\u9664\u4e86\u964d\u4ef7\uff0c\u66f4\u91cd\u8981\u7684\u7b56\u7565\u662f\u4f18\u5316\u4ef7\u503c\u6c9f\u901a\u3002\u901a\u8fc7\u8425\u9500\u3001\u5185\u5bb9\u3001\u9500\u552e\u7b49\u624b\u6bb5\uff0c\u66f4\u6e05\u6670\u5730\u5411\u7528\u6237\u4f20\u9012\u4ea7\u54c1\u4ef7\u503c\uff0c\u4ece\u800c\u652f\u6491\u73b0\u6709\u4ef7\u683c\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E5%9B%9B%E3%80%81%E5%9C%BA%E6%99%AF%E5%8C%96%E5%86%B3%E7%AD%96%EF%BC%9A%E6%88%91%E7%9A%84%E4%BA%A7%E5%93%81%E5%BA%94%E8%AF%A5%E9%80%89%E6%8B%A9%E5%93%AA%E7%A7%8D%E5%AE%9A%E4%BB%B7%E7%AD%96%E7%95%A5%EF%BC%9F\"><\/span>\u56db\u3001\u573a\u666f\u5316\u51b3\u7b56\uff1a\u6211\u7684\u4ea7\u54c1\u5e94\u8be5\u9009\u62e9\u54ea\u79cd\u5b9a\u4ef7\u7b56\u7565\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7406\u8bba\u6700\u7ec8\u8981\u670d\u52a1\u4e8e\u5b9e\u8df5\u3002\u4ee5\u4e0b\u6211\u4eec\u9488\u5bf9\u56db\u79cd\u5178\u578b\u7684\u65b0\u54c1\u573a\u666f\uff0c\u7ed9\u51fa\u7b56\u7565\u7ec4\u5408\u5efa\u8bae\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"41_%E5%88%9B%E6%96%B0%E5%9E%8B%E9%AB%98%E7%A7%91%E6%8A%80%E6%96%B0%E5%93%81\"><\/span>4.1 \u521b\u65b0\u578b\u9ad8\u79d1\u6280\u65b0\u54c1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u63a8\u8350\u7b56\u7565\u7ec4\u5408\uff1a<\/strong> <strong>\u6487\u8102\u5b9a\u4ef7 + \u4ef7\u503c\u5b9a\u4ef7<\/strong>\u3002<\/li>\n<li><strong>\u7406\u7531\uff1a<\/strong> \u6b64\u7c7b\u4ea7\u54c1\u901a\u5e38\u62e5\u6709\u6280\u672f\u58c1\u5792\u548c\u5148\u53d1\u4f18\u52bf\uff0c\u521d\u671f\u9762\u5411\u5bf9\u4ef7\u683c\u4e0d\u654f\u611f\u3001\u8ffd\u6c42\u65b0\u6280\u672f\u7684\u65e9\u671f\u91c7\u7eb3\u8005\u3002\u91c7\u7528\u6487\u8102\u5b9a\u4ef7\u80fd\u5feb\u901f\u56de\u6536\u9ad8\u6602\u7684\u7814\u53d1\u6295\u5165\uff0c\u5e76\u6811\u7acb\u6280\u672f\u9886\u5148\u7684\u54c1\u724c\u5f62\u8c61\u3002\u5b9a\u4ef7\u7684\u6838\u5fc3\u4f9d\u636e\u5e94\u662f\u4ea7\u54c1\u4e3a\u8fd9\u90e8\u5206\u65e9\u671f\u7528\u6237\u5e26\u6765\u7684\u98a0\u8986\u6027\u4ef7\u503c\uff0c\u800c\u975e\u6210\u672c\u3002\u968f\u7740\u5e02\u573a\u6210\u719f\u548c\u6210\u672c\u4e0b\u964d\uff0c\u518d\u9010\u6b65\u964d\u4ef7\uff0c\u6269\u5927\u7528\u6237\u7fa4\u4f53\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"42_%E5%BF%AB%E9%80%9F%E6%B6%88%E8%B4%B9%E5%93%81%EF%BC%88FMCG%EF%BC%89%E6%96%B0%E5%93%81\"><\/span>4.2 \u5feb\u901f\u6d88\u8d39\u54c1\uff08FMCG\uff09\u65b0\u54c1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u63a8\u8350\u7b56\u7565\u7ec4\u5408\uff1a<\/strong> <strong>\u6e17\u900f\u5b9a\u4ef7 + \u5fc3\u7406\u5b9a\u4ef7<\/strong>\u3002<\/li>\n<li><strong>\u7406\u7531\uff1a<\/strong> \u5feb\u6d88\u54c1\u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\uff0c\u6e20\u9053\u548c\u54c1\u724c\u8ba4\u77e5\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u5177\u6709\u5438\u5f15\u529b\u7684\u6e17\u900f\u6027\u4f4e\u4ef7\uff0c\u53ef\u4ee5\u5feb\u901f\u94fa\u5f00\u6e20\u9053\uff0c\u6fc0\u52b1\u6d88\u8d39\u8005\u9996\u6b21\u5c1d\u8bd5\uff0c\u8fc5\u901f\u63d0\u5347\u5e02\u573a\u4efd\u989d\u3002\u540c\u65f6\uff0c\u914d\u5408\u4f7f\u7528\u5982\u201c9.9\u5143\u201d\u3001\u201c19.9\u5143\u201d\u7b49\u5fc3\u7406\u5b9a\u4ef7\u6280\u5de7\uff0c\u53ef\u4ee5\u5728\u611f\u5b98\u4e0a\u964d\u4f4e\u4ef7\u683c\u95e8\u69db\uff0c\u523a\u6fc0\u51b2\u52a8\u6027\u8d2d\u4e70\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"43_%E7%AB%9E%E4%BA%89%E6%BF%80%E7%83%88%E7%9A%84%E5%90%8C%E8%B4%A8%E5%8C%96%E5%B8%82%E5%9C%BA%E6%96%B0%E5%93%81\"><\/span>4.3 \u7ade\u4e89\u6fc0\u70c8\u7684\u540c\u8d28\u5316\u5e02\u573a\u65b0\u54c1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u63a8\u8350\u7b56\u7565\u7ec4\u5408\uff1a<\/strong> <strong>\u7ade\u4e89\u5b9a\u4ef7 + \u6210\u672c\u5b9a\u4ef7\uff08\u786e\u4fdd\u5e95\u7ebf\uff09<\/strong>\u3002<\/li>\n<li><strong>\u7406\u7531\uff1a<\/strong> \u5728\u4ea7\u54c1\u5dee\u5f02\u5316\u4e0d\u660e\u663e\u7684\u5e02\u573a\uff0c\u7528\u6237\u7684\u4ef7\u683c\u654f\u611f\u5ea6\u6781\u9ad8\uff0c\u7ade\u4e89\u5bf9\u624b\u7684\u4ef7\u683c\u662f\u6700\u91cd\u8981\u7684\u53c2\u8003\u951a\u70b9\u3002\u5b9a\u4ef7\u7b56\u7565\u5e94\u7d27\u76ef\u4e3b\u6d41\u7ade\u54c1\uff0c\u5728\u6b64\u57fa\u7840\u4e0a\u5bfb\u6c42\u5fae\u5f31\u7684\u4ef7\u683c\u4f18\u52bf\u6216\u4ef7\u503c\u4f18\u52bf\uff08\u5982\u66f4\u597d\u7684\u670d\u52a1\uff09\u3002\u540c\u65f6\uff0c\u5fc5\u987b\u4e25\u5b88\u6210\u672c\u5b9a\u4ef7\u7684\u5e95\u7ebf\uff0c\u901a\u8fc7\u7cbe\u7ec6\u5316\u7684\u6210\u672c\u63a7\u5236\u6765\u786e\u4fdd\u5728\u4ef7\u683c\u6218\u4e2d\u4ecd\u6709\u751f\u5b58\u7a7a\u95f4\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"44_%E5%B7%AE%E5%BC%82%E5%8C%96%E6%9C%8D%E5%8A%A1%E5%9E%8B%E4%BA%A7%E5%93%81%E6%96%B0%E5%93%81\"><\/span>4.4 \u5dee\u5f02\u5316\u670d\u52a1\u578b\u4ea7\u54c1\u65b0\u54c1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u63a8\u8350\u7b56\u7565\u7ec4\u5408\uff1a<\/strong> <strong>\u4ef7\u503c\u5b9a\u4ef7 + \u6210\u672c\u5b9a\u4ef7<\/strong>\u3002<\/li>\n<li><strong>\u7406\u7531\uff1a<\/strong> \u670d\u52a1\u7684\u4ef7\u503c\u5f80\u5f80\u662f\u65e0\u5f62\u7684\uff0c\u96be\u4ee5\u7528\u6807\u51c6\u5316\u7684\u6210\u672c\u6765\u8861\u91cf\uff0c\u5176\u6838\u5fc3\u5728\u4e8e\u4e3a\u5ba2\u6237\u89e3\u51b3\u95ee\u9898\u7684\u80fd\u529b\u548c\u5e26\u6765\u7684\u4f53\u9a8c\u3002\u56e0\u6b64\uff0c\u5fc5\u987b\u6df1\u5165\u7406\u89e3\u5ba2\u6237\u4e1a\u52a1\uff0c\u5c06\u670d\u52a1\u80fd\u5e26\u6765\u7684\u6548\u7387\u63d0\u5347\u3001\u6210\u672c\u8282\u7ea6\u6216\u6536\u5165\u589e\u957f\u7b49\u4ef7\u503c\u91cf\u5316\uff0c\u5e76\u4ee5\u6b64\u4f5c\u4e3a\u5b9a\u4ef7\u57fa\u7840\u3002\u540c\u65f6\uff0c\u4e5f\u9700\u8981\u6838\u7b97\u63d0\u4f9b\u670d\u52a1\u6240\u9700\u7684\u4eba\u529b\u3001\u65f6\u95f4\u7b49\u6210\u672c\uff0c\u786e\u4fdd\u4ef7\u503c\u5b9a\u4ef7\u7684\u7ed3\u679c\u80fd\u8986\u76d6\u5e76\u4f18\u4e8e\u6210\u672c\u5e95\u7ebf\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BA%94%E3%80%81%E6%80%BB%E7%BB%93%EF%BC%9A%E5%AE%9A%E4%BB%B7%E6%98%AF%E7%A7%91%E5%AD%A6%EF%BC%8C%E6%9B%B4%E6%98%AF%E8%89%BA%E6%9C%AF%E2%80%94%E2%80%94%E4%BD%A0%E7%9A%84%E5%B8%82%E5%9C%BA%E5%BC%95%E7%88%86%E5%99%A8\"><\/span>\u4e94\u3001\u603b\u7ed3\uff1a\u5b9a\u4ef7\u662f\u79d1\u5b66\uff0c\u66f4\u662f\u827a\u672f\u2014\u2014\u4f60\u7684\u5e02\u573a\u5f15\u7206\u5668<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u56de\u5230\u6700\u521d\u7684\u95ee\u9898\uff0c\u5982\u4f55\u5b9a\u4ef7\u624d\u80fd\u5f15\u7206\u5e02\u573a\uff1f\u7b54\u6848\u5e76\u975e\u4e00\u4e2a\u7b80\u5355\u7684\u6570\u5b57\uff0c\u800c\u662f\u4e00\u5957\u4e25\u8c28\u7684\u7cfb\u7edf\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%A0%B8%E5%BF%83%E8%AE%A4%E7%9F%A5%E5%9B%9E%E6%BA%AF%EF%BC%9A\"><\/span>\u6838\u5fc3\u8ba4\u77e5\u56de\u6eaf\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6211\u4eec\u5fc5\u987b\u660e\u786e\uff0c\u65b0\u54c1\u5b9a\u4ef7\u662f\u4e00\u4e2a\u52a8\u6001\u7684\u3001\u7cfb\u7edf\u5316\u7684\u6218\u7565\u51b3\u7b56\u8fc7\u7a0b\u3002\u5b83\u59cb\u4e8e\u5bf9\u5546\u4e1a\u76ee\u6807\u7684\u6df1\u523b\u7406\u89e3\uff0c\u8d2f\u7a7f\u4e8e\u5bf9\u5e02\u573a\u7684\u6301\u7eed\u6d1e\u5bdf\uff0c\u6700\u7ec8\u843d\u811a\u4e8e\u4e0d\u65ad\u6d4b\u8bd5\u548c\u4f18\u5316\u7684\u95ed\u73af\u4e4b\u4e2d\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%80%8C%E6%94%AF%E9%81%93%E3%80%8D%E6%96%B9%E6%B3%95%E8%AE%BA%E5%BC%BA%E8%B0%83%EF%BC%9A\"><\/span>\u300c\u652f\u9053\u300d\u65b9\u6cd5\u8bba\u5f3a\u8c03\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6211\u4eec\u6240\u5021\u5bfc\u7684\u56db\u6b65\u6cd5\u2014\u2014\u660e\u786e\u76ee\u6807\u3001\u6df1\u5ea6\u6d1e\u5bdf\u3001\u7b56\u7565\u9009\u62e9\u3001\u6301\u7eed\u9a8c\u8bc1\uff0c\u8fd9\u56db\u4e2a\u73af\u8282\u73af\u73af\u76f8\u6263\uff0c\u7f3a\u4e00\u4e0d\u53ef\u3002\u5b83\u4eec\u5171\u540c\u6784\u6210\u4e86\u4e00\u4e2a\u79d1\u5b66\u7684\u51b3\u7b56\u6846\u67b6\uff0c\u80fd\u591f\u5e2e\u52a9\u4f01\u4e1a\u6700\u5927\u7a0b\u5ea6\u5730\u964d\u4f4e\u7531\u76f4\u89c9\u5e26\u6765\u7684\u98ce\u9669\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%9C%80%E7%BB%88%E4%BB%B7%E5%80%BC%EF%BC%9A\"><\/span>\u6700\u7ec8\u4ef7\u503c\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5f53\u60a8\u638c\u63e1\u4e86\u8fd9\u5957\u7cfb\u7edf\u6027\u7684\u5b9a\u4ef7\u84dd\u56fe\uff0c\u60a8\u5c06\u4e0d\u518d\u4e3a\u201c\u8be5\u5b9a\u591a\u5c11\u94b1\u201d\u800c\u7126\u8651\u3002\u53d6\u800c\u4ee3\u4e4b\u7684\uff0c\u662f\u4e00\u79cd\u57fa\u4e8e\u903b\u8f91\u548c\u6570\u636e\u7684\u81ea\u4fe1\u3002\u4e00\u4e2a\u597d\u7684\u5b9a\u4ef7\uff0c\u4e0d\u4ec5\u662f\u4f01\u4e1a\u76c8\u5229\u7684\u4fdd\u969c\uff0c\u66f4\u662f\u4e0e\u5e02\u573a\u6c9f\u901a\u4ea7\u54c1\u4ef7\u503c\u6700\u6709\u6548\u7684\u8bed\u8a00\uff0c\u662f\u5f15\u7206\u65b0\u54c1\u6f5c\u529b\u7684\u5173\u952e\u5f15\u64ce\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%B8%B8%E8%A7%81%E9%97%AE%E9%A2%98%E8%A7%A3%E7%AD%94%EF%BC%88FAQ%EF%BC%89\"><\/span>\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\uff08FAQ\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\n<p><strong>Q1\uff1a\u65b0\u54c1\u5b9a\u4ef7\u8fc7\u4f4e\u6216\u8fc7\u9ad8\u4f1a\u6709\u4ec0\u4e48\u98ce\u9669\uff1f<\/strong><\/p>\n<ul>\n<li><strong>A\uff1a<\/strong> \u5b9a\u4ef7\u8fc7\u4f4e\u7684\u4e3b\u8981\u98ce\u9669\u662f\uff1a\u5229\u6da6\u7a7a\u95f4\u5fae\u8584\uff0c\u96be\u4ee5\u652f\u6491\u957f\u671f\u53d1\u5c55\uff1b\u53ef\u80fd\u7ed9\u7528\u6237\u7559\u4e0b\u201c\u5ec9\u4ef7\u201d\u7684\u54c1\u724c\u5370\u8c61\uff0c\u635f\u5bb3\u54c1\u724c\u4ef7\u503c\uff1b\u540e\u7eed\u63d0\u4ef7\u4f1a\u9762\u4e34\u5de8\u5927\u963b\u529b\u3002\u5b9a\u4ef7\u8fc7\u9ad8\u7684\u4e3b\u8981\u98ce\u9669\u662f\uff1a\u7528\u6237\u4e0d\u613f\u5c1d\u8bd5\uff0c\u5bfc\u81f4\u9500\u91cf\u60e8\u6de1\uff0c\u65e0\u6cd5\u6253\u5f00\u5e02\u573a\uff1b\u4e3a\u7ade\u4e89\u5bf9\u624b\u7559\u4e0b\u5de8\u5927\u7684\u5e02\u573a\u7a7a\u95f4\u3002<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Q2\uff1a\u5982\u4f55\u5e73\u8861\u77ed\u671f\u5229\u6da6\u548c\u957f\u671f\u5e02\u573a\u4efd\u989d\uff1f<\/strong><\/p>\n<ul>\n<li><strong>A\uff1a<\/strong> \u8fd9\u672c\u8d28\u4e0a\u662f\u4f01\u4e1a\u6218\u7565\u7684\u9009\u62e9\u3002\u5982\u679c\u4f01\u4e1a\u5904\u4e8e\u521d\u521b\u671f\uff0c\u9700\u8981\u5feb\u901f\u9a8c\u8bc1\u5e02\u573a\u3001\u5efa\u7acb\u58c1\u5792\uff0c\u90a3\u4e48\u5e94\u4f18\u5148\u8003\u8651\u5e02\u573a\u4efd\u989d\uff0c\u53ef\u4ee5\u91c7\u7528\u6e17\u900f\u5b9a\u4ef7\u7b56\u7565\u3002\u5982\u679c\u4f01\u4e1a\u8d44\u91d1\u538b\u529b\u5927\uff0c\u6216\u4ea7\u54c1\u521b\u65b0\u6027\u6781\u5f3a\uff0c\u90a3\u4e48\u53ef\u4ee5\u4f18\u5148\u8003\u8651\u77ed\u671f\u5229\u6da6\uff0c\u91c7\u7528\u6487\u8102\u5b9a\u4ef7\u7b56\u7565\u3002\u5728\u5b9e\u8df5\u4e2d\uff0c\u591a\u6570\u4f01\u4e1a\u4f1a\u968f\u7740\u4ea7\u54c1\u751f\u547d\u5468\u671f\u7684\u6f14\u8fdb\uff0c\u4ece\u8ffd\u6c42\u5229\u6da6\u8f6c\u5411\u8ffd\u6c42\u4efd\u989d\uff0c\u6216\u53cd\u4e4b\u3002<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Q3\uff1a\u6211\u7684\u4ea7\u54c1\u548c\u7ade\u54c1\u5dee\u5f02\u4e0d\u5927\uff0c\u8be5\u5982\u4f55\u5b9a\u4ef7\uff1f<\/strong><\/p>\n<ul>\n<li><strong>A\uff1a<\/strong> \u5728\u540c\u8d28\u5316\u5e02\u573a\uff0c\u7eaf\u7cb9\u7684\u4ef7\u683c\u7ade\u4e89\u662f\u4e0d\u53ef\u6301\u7eed\u7684\u3002\u9996\u5148\uff0c\u5e94\u91c7\u7528\u7ade\u4e89\u5b9a\u4ef7\u6cd5\uff0c\u786e\u4fdd\u4ef7\u683c\u4e0d\u504f\u79bb\u5e02\u573a\u4e3b\u6d41\u3002\u5176\u6b21\uff0c\u4e5f\u662f\u66f4\u91cd\u8981\u7684\uff0c\u5fc5\u987b\u5728\u975e\u4ef7\u683c\u56e0\u7d20\u4e0a\u5bfb\u627e\u5dee\u5f02\u5316\uff0c\u4f8b\u5982\u63d0\u4f9b\u66f4\u4f18\u8d28\u7684\u5ba2\u6237\u670d\u52a1\u3001\u66f4\u4fbf\u6377\u7684\u8d2d\u4e70\u6e20\u9053\u3001\u66f4\u5f3a\u7684\u54c1\u724c\u6545\u4e8b\u6216\u66f4\u7cbe\u51c6\u7684\u793e\u7fa4\u8fd0\u8425\u3002\u901a\u8fc7\u8fd9\u4e9b\u9644\u52a0\u4ef7\u503c\u6765\u652f\u6491\u4f60\u7684\u4ef7\u683c\uff0c\u5e76\u8d62\u5f97\u7528\u6237\u5fe0\u8bda\u5ea6\u3002\u540c\u65f6\uff0c\u5185\u90e8\u5fc5\u987b\u6781\u81f4\u5730\u63a7\u5236\u6210\u672c\uff0c\u4e3a\u4ef7\u683c\u7b56\u7565\u7559\u51fa\u5f39\u6027\u7a7a\u95f4\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span 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