{"id":50889,"date":"2026-01-25T18:02:01","date_gmt":"2026-01-25T10:02:01","guid":{"rendered":"https:\/\/www.zdsztech.com\/blog\/erp-system-sales-live-stream-order-conversion-attribution\/"},"modified":"2026-01-25T18:02:01","modified_gmt":"2026-01-25T10:02:01","slug":"erp-system-sales-live-stream-order-conversion-attribution","status":"publish","type":"post","link":"https:\/\/www.zdsztech.com\/blog\/erp-system-sales-live-stream-order-conversion-attribution\/","title":{"rendered":"ERP\u7cfb\u7edf\u9500\u552e\u76f4\u64ad\u8ba2\u5355\u8f6c\u5316\u5f52\u56e0\u600e\u4e48\u505a\uff1f\u63d0\u5347\u4e1a\u7ee9\u7684\u79d8\u8bc0\uff01"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.zdsztech.com\/wp-content\/uploads\/2026\/01\/1769335320-40e5bc002e1534e3e18df896db6e8ae8.jpeg\" 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class=\"ez-toc-section\" id=\"1_%E5%BD%92%E5%9B%A0%E7%AA%97%E5%8F%A3%E7%9A%84%E9%94%99%E9%85%8D%EF%BC%9A%E7%9B%B4%E6%92%AD%E7%9A%84%E7%9E%AC%E6%97%B6%E6%80%A7%E4%B8%8EERP%E7%9A%84%E6%BB%9E%E5%90%8E%E6%80%A7\"><\/span>1. \u5f52\u56e0\u7a97\u53e3\u7684\u9519\u914d\uff1a\u76f4\u64ad\u7684\u77ac\u65f6\u6027\u4e0eERP\u7684\u6ede\u540e\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u76f4\u64ad\u7684\u6838\u5fc3\u9b45\u529b\u5728\u4e8e\u5176\u201c\u9650\u65f6\u9650\u91cf\u201d\u7684\u7d27\u8feb\u611f\u548c\u4e92\u52a8\u6027\uff0c\u8f6c\u5316\u5f80\u5f80\u5728\u51e0\u5206\u949f\u751a\u81f3\u51e0\u79d2\u949f\u5185\u5b8c\u6210\u3002\u800c\u4f20\u7edfERP\u7cfb\u7edf\u7684\u6570\u636e\u5904\u7406\u903b\u8f91\u901a\u5e38\u662f\u6279\u5904\u7406\u6216T+1\u6a21\u5f0f\uff0c\u8fd9\u79cd\u56fa\u6709\u7684\u6ede\u540e\u6027\u5bfc\u81f4\u5b83\u65e0\u6cd5\u6355\u6349\u5230\u76f4\u64ad\u671f\u95f4\u7a0d\u7eb5\u5373\u901d\u7684\u7528\u6237\u884c\u4e3a\u548c\u8f6c\u5316\u77ac\u95f4\u3002\u5f53\u8ba2\u5355\u6570\u636e\u7ec8\u4e8e\u540c\u6b65\u5230ERP\u65f6\uff0c\u5173\u4e8e\u5b83\u6765\u81ea\u54ea\u4e2a\u76f4\u64ad\u95f4\u3001\u54ea\u4e2a\u798f\u888b\u6d3b\u52a8\u7684\u5173\u952e\u4e0a\u4e0b\u6587\u4fe1\u606f\u65e9\u5df2\u4e22\u5931\uff0c\u5f52\u56e0\u5206\u6790\u4e5f\u5c31\u65e0\u4ece\u8c08\u8d77\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E8%A7%A6%E7%82%B9%E8%B7%AF%E5%BE%84%E7%9A%84%E5%A4%8D%E6%9D%82%E5%8C%96%EF%BC%9A%E4%BB%8E%E2%80%9C%E7%9C%8B%E5%88%B0%E5%8D%B3%E4%B9%B0%E2%80%9D%E5%88%B0%E2%80%9C%E5%A4%9A%E5%B9%B3%E5%8F%B0%E8%B7%B3%E8%BD%AC%E2%80%9D\"><\/span>2. \u89e6\u70b9\u8def\u5f84\u7684\u590d\u6742\u5316\uff1a\u4ece\u201c\u770b\u5230\u5373\u4e70\u201d\u5230\u201c\u591a\u5e73\u53f0\u8df3\u8f6c\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u76f4\u64ad\u7535\u5546\u7684\u6d41\u91cf\u6765\u6e90\u662f\u591a\u7ef4\u7684\u3002\u4e00\u573a\u6210\u529f\u7684\u76f4\u64ad\uff0c\u5176\u6d41\u91cf\u53ef\u80fd\u6765\u81ea\u4e8e\u77ed\u89c6\u9891\u9884\u70ed\u3001KOL\u5185\u5bb9\u77e9\u9635\u3001\u7ad9\u5916\u5e7f\u544a\u6295\u653e\u3001\u79c1\u57df\u793e\u7fa4\u5206\u4eab\u7b49\u591a\u4e2a\u6e20\u9053\u3002\u7528\u6237\u5728\u6700\u7ec8\u4e0b\u5355\u524d\uff0c\u53ef\u80fd\u4e0e\u54c1\u724c\u8fdb\u884c\u4e86\u6570\u5341\u6b21\u8de8\u5e73\u53f0\u7684\u4e92\u52a8\u3002\u4f20\u7edf\u5f52\u56e0\u6a21\u578b\u5728\u8ffd\u8e2a\u8fd9\u4e9b\u788e\u7247\u5316\u3001\u975e\u7ebf\u6027\u7684\u89e6\u70b9\u65f6\u663e\u5f97\u5c24\u4e3a\u8106\u5f31\u3002<\/p>\n<ul>\n<li><strong>\u6a21\u578b\u50f5\u5316\uff1a<\/strong> 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\u540c\u4e00\u4e2a\u7528\u6237\u5728\u4e0d\u540c\u5e73\u53f0\u53ef\u80fd\u4f7f\u7528\u4e0d\u540c\u7684\u8d26\u53f7\uff0c\u7f3a\u4e4f\u7edf\u4e00\u7684\u7528\u6237\u8eab\u4efd\u8bc6\u522b\uff08User ID\uff09\u4f53\u7cfb\uff0c\u4f7f\u5f97\u8de8\u5e73\u53f0\u8ffd\u8e2a\u548c\u5f52\u56e0\u6210\u4e3a\u51e0\u4e4e\u4e0d\u53ef\u80fd\u5b8c\u6210\u7684\u4efb\u52a1\u3002<\/li>\n<\/ul>\n<p>\u56e0\u6b64\uff0c\u4f01\u4e1a\u5fc5\u987b\u6452\u5f03\u8fc7\u65f6\u7684\u5f52\u56e0\u89c2\u5ff5\uff0c\u6784\u5efa\u4e00\u4e2a\u66f4\u654f\u6377\u3001\u66f4\u5168\u9762\u3001\u80fd\u591f\u5b9e\u65f6\u54cd\u5e94\u591a\u53d8\u573a\u666f\u7684\u6570\u636e\u8ffd\u8e2a\u4e0e\u5206\u6790\u4f53\u7cfb\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81%E6%9E%84%E5%BB%BA%E7%B2%BE%E5%87%86%E5%BD%92%E5%9B%A0%E4%BD%93%E7%B3%BB%E7%9A%84%E6%A0%B8%E5%BF%83%E6%94%AF%E6%9F%B1%EF%BC%9A%E6%95%B0%E6%8D%AE%E3%80%81%E6%8A%80%E6%9C%AF%E4%B8%8E%E6%B5%81%E7%A8%8B\"><\/span>\u4e8c\u3001\u6784\u5efa\u7cbe\u51c6\u5f52\u56e0\u4f53\u7cfb\u7684\u6838\u5fc3\u652f\u67f1\uff1a\u6570\u636e\u3001\u6280\u672f\u4e0e\u6d41\u7a0b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8981\u4ece\u6839\u672c\u4e0a\u89e3\u51b3\u76f4\u64ad\u8ba2\u5355\u7684\u5f52\u56e0\u96be\u9898\uff0c\u4f01\u4e1a\u5fc5\u987b\u4ece\u6218\u7565\u9ad8\u5ea6\u51fa\u53d1\uff0c\u7cfb\u7edf\u6027\u5730\u6784\u5efa\u4e00\u4e2a\u73b0\u4ee3\u5316\u7684\u5f52\u56e0\u4f53\u7cfb\u3002\u8fd9\u4e2a\u4f53\u7cfb\u7531\u4e09\u5927\u6838\u5fc3\u652f\u67f1\u6784\u6210\uff1a\u6570\u636e\u5c42\u3001\u6280\u672f\u5c42\u4e0e\u6d41\u7a0b\u5c42\u3002\u8fd9\u4e09\u5927\u652f\u67f1\u7684\u534f\u540c\u5347\u7ea7\uff0c\u662f\u4f01\u4e1a\u4ece\u4f20\u7edf\u7684\u3001\u6a21\u7cca\u7684\u8ba2\u5355\u7ba1\u7406\u8fc8\u5411\u73b0\u4ee3\u5316\u7684\u3001\u7cbe\u51c6\u7684\u8425\u9500\u6548\u679c\u5ea6\u91cf\u7684\u5173\u952e\u3002\u4e0b\u8868\u6e05\u6670\u5730\u5c55\u793a\u4e86\u5728\u8fd9\u4e09\u5927\u652f\u67f1\u4e0a\uff0c\u4f20\u7edf\u6a21\u5f0f\u4e0e\u73b0\u4ee3\u76f4\u64ad\u5f52\u56e0\u6a21\u5f0f\u7684\u672c\u8d28\u533a\u522b\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th align=\"left\">\u652f\u67f1<\/th>\n<th align=\"left\">\u4f20\u7edfERP\u6a21\u5f0f<\/th>\n<th align=\"left\">\u73b0\u4ee3\u76f4\u64ad\u5f52\u56e0\u6a21\u5f0f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>\u6570\u636e\u5c42<\/strong><\/td>\n<td align=\"left\"><strong>\u5355\u4e00\u3001\u6ede\u540e\u7684\u4ea4\u6613\u6570\u636e\uff1a<\/strong> \u4e3b\u8981\u5173\u6ce8\u8ba2\u5355\u53f7\u3001\u91d1\u989d\u3001\u5546\u54c1\u7b49\u7ed3\u679c\u6027\u6570\u636e\u3002\u6570\u636e\u6765\u6e90\u5c40\u9650\u4e8e\u5185\u90e8ERP\u548c\u8d22\u52a1\u7cfb\u7edf\uff0c\u7f3a\u4e4f\u524d\u7aef\u7528\u6237\u884c\u4e3a\u7684\u6d1e\u5bdf\u3002<\/td>\n<td align=\"left\"><strong>\u5168\u6e20\u9053\u3001\u5b9e\u65f6\u7684\u884c\u4e3a\u6570\u636e\uff1a<\/strong> \u5168\u9762\u91c7\u96c6\u7528\u6237\u4ece\u66dd\u5149\u3001\u70b9\u51fb\u3001\u4e92\u52a8\uff08\u8bc4\u8bba\/\u70b9\u8d5e\/\u52a0\u7c89\uff09\u3001\u52a0\u8d2d\u5230\u6700\u7ec8\u8f6c\u5316\u7684\u5168\u94fe\u8def\u884c\u4e3a\u6570\u636e\u3002\u6570\u636e\u6e90\u6574\u5408\u4e86\u76f4\u64ad\u5e73\u53f0\u3001\u77ed\u89c6\u9891\u5e73\u53f0\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u5e7f\u544a\u5e73\u53f0\u53ca\u81ea\u6709\u5546\u57ce\u7b49\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>\u6280\u672f\u5c42<\/strong><\/td>\n<td align=\"left\"><strong>\u5c01\u95ed\u3001\u72ec\u7acb\u7684\u7cfb\u7edf\u67b6\u6784\uff1a<\/strong> ERP\u7cfb\u7edf\u901a\u5e38\u662f\u4e00\u4e2a\u529f\u80fd\u56fa\u5316\u3001\u63a5\u53e3\u6709\u9650\u7684\u201c\u9ed1\u76d2\u201d\u3002\u4e0e\u5176\u4ed6\u8425\u9500\u7cfb\u7edf\uff08\u5982CRM\u3001\u5e7f\u544a\u5e73\u53f0\uff09\u7684\u6570\u636e\u5bf9\u63a5\u56f0\u96be\uff0c\u9700\u8981\u5927\u91cf\u7684\u5b9a\u5236\u5f00\u53d1\u3002<\/td>\n<td align=\"left\"><strong>\u5f00\u653e\u3001API\u9a71\u52a8\u7684\u96c6\u6210\u5e73\u53f0\uff1a<\/strong> \u4ee5\u5177\u5907\u5f3a\u5927API\u5bf9\u63a5\u80fd\u529b\u7684\u5e73\u53f0\u4e3a\u6838\u5fc3\uff0c\u901a\u8fc7\u7075\u6d3b\u7684\u63a5\u53e3\u8fde\u63a5\u6240\u6709\u8425\u9500\u548c\u9500\u552e\u89e6\u70b9\u3002\u80fd\u591f\u8f7b\u677e\u96c6\u6210\u5404\u7c7b\u76f4\u64ad\u5e73\u53f0\u3001\u6570\u636e\u5206\u6790\u5de5\u5177\uff0c\u5b9e\u73b0\u6570\u636e\u7684\u65e0\u7f1d\u6d41\u8f6c\u548c\u5904\u7406\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>\u6d41\u7a0b\u5c42<\/strong><\/td>\n<td align=\"left\"><strong>\u624b\u52a8\u5bf9\u8d26\u4e0e\u4eba\u5de5\u5f52\u56e0\uff1a<\/strong> \u4f9d\u8d56\u5e02\u573a\u6216\u8fd0\u8425\u4eba\u5458\u901a\u8fc7Excel\u8868\u683c\u8fdb\u884c\u7e41\u7410\u7684\u4eba\u5de5\u5bf9\u8d26\u3001\u6e20\u9053\u6807\u8bb0\u548c\u6548\u679c\u4f30\u7b97\u3002\u8fc7\u7a0b\u8017\u65f6\u8017\u529b\uff0c\u4e14\u4e3b\u89c2\u6027\u5f3a\uff0c\u9519\u8bef\u7387\u9ad8\u3002<\/td>\n<td align=\"left\"><strong>\u81ea\u52a8\u5316\u89c4\u5219\u4e0e\u667a\u80fd\u5f52\u56e0\uff1a<\/strong> \u9884\u8bbe\u5f52\u56e0\u89c4\u5219\u548c\u6a21\u578b\uff0c\u7cfb\u7edf\u6839\u636e\u5b9e\u65f6\u56de\u4f20\u7684\u6570\u636e\u81ea\u52a8\u5b8c\u6210\u8ba2\u5355\u7684\u6e20\u9053\u6807\u8bb0\u548c\u529f\u52b3\u5206\u914d\u3002\u4ece\u6570\u636e\u91c7\u96c6\u5230\u62a5\u8868\u751f\u6210\u5168\u7a0b\u81ea\u52a8\u5316\uff0c\u6781\u5927\u63d0\u5347\u6548\u7387\u548c\u51c6\u786e\u6027\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4ece\u8fd9\u4e2a\u5bf9\u6bd4\u4e2d\u53ef\u4ee5\u770b\u51fa\uff0c\u5b9e\u73b0\u7cbe\u51c6\u5f52\u56e0\u5e76\u975e\u7b80\u5355\u5730\u4e3aERP\u6253\u4e2a\u201c\u8865\u4e01\u201d\uff0c\u800c\u662f\u4e00\u573a\u6d89\u53ca\u6570\u636e\u57fa\u7840\u3001\u6280\u672f\u67b6\u6784\u548c\u4e1a\u52a1\u6d41\u7a0b\u7684\u5168\u9762\u9769\u65b0\u3002\u4f01\u4e1a\u51b3\u7b56\u8005\u9700\u8981\u8ba4\u8bc6\u5230\uff0c\u6295\u8d44\u4e8e\u4e00\u4e2a\u80fd\u591f\u6574\u5408\u5168\u6e20\u9053\u6570\u636e\u3001\u5177\u5907\u5f00\u653e\u6280\u672f\u67b6\u6784\u3001\u5e76\u652f\u6301\u6d41\u7a0b\u81ea\u52a8\u5316\u7684\u96c6\u6210\u5e73\u53f0\uff0c\u662f\u6784\u5efa\u672a\u6765\u5341\u5e74\u6838\u5fc3\u7ade\u4e89\u529b\u7684\u6218\u7565\u6027\u4e3e\u63aa\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81%E6%93%8D%E4%BD%9C%E6%8C%87%E5%8D%97%EF%BC%9A%E5%9B%9B%E6%AD%A5%E5%AE%9E%E7%8E%B0ERP%E4%B8%8E%E7%9B%B4%E6%92%AD%E5%B9%B3%E5%8F%B0%E7%9A%84%E6%97%A0%E7%BC%9D%E5%BD%92%E5%9B%A0\"><\/span>\u4e09\u3001\u64cd\u4f5c\u6307\u5357\uff1a\u56db\u6b65\u5b9e\u73b0ERP\u4e0e\u76f4\u64ad\u5e73\u53f0\u7684\u65e0\u7f1d\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7406\u8bba\u7684\u8ba4\u77e5\u6700\u7ec8\u9700\u8981\u843d\u5230\u5b9e\u64cd\u5c42\u9762\u3002\u6253\u901aERP\u4e0e\u76f4\u64ad\u5e73\u53f0\u4e4b\u95f4\u7684\u6570\u636e\u94fe\u8def\uff0c\u5b9e\u73b0\u7cbe\u51c6\u5f52\u56e0\uff0c\u53ef\u4ee5\u5f52\u7eb3\u4e3a\u4ee5\u4e0b\u56db\u4e2a\u5173\u952e\u6b65\u9aa4\u3002\u8fd9\u5957\u64cd\u4f5c\u6307\u5357\u5c06\u5e2e\u52a9\u60a8\u5c06\u5b8f\u89c2\u6218\u7565\u8f6c\u5316\u4e3a\u5177\u4f53\u7684\u6267\u884c\u8def\u7ebf\u56fe\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%80%E6%AD%A5%EF%BC%9A%E7%BB%9F%E4%B8%80%E7%94%A8%E6%88%B7%E8%BA%AB%E4%BB%BD%E8%AF%86%E5%88%AB%EF%BC%88User_ID_Mapping%EF%BC%89\"><\/span>\u7b2c\u4e00\u6b65\uff1a\u7edf\u4e00\u7528\u6237\u8eab\u4efd\u8bc6\u522b\uff08User ID Mapping\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8fd9\u662f\u6240\u6709\u8de8\u5e73\u53f0\u6570\u636e\u5206\u6790\u7684\u57fa\u77f3\u3002\u7531\u4e8e\u7528\u6237\u5728\u6296\u97f3\u3001\u5fae\u4fe1\u3001\u6dd8\u5b9d\u7b49\u4e0d\u540c\u5e73\u53f0\u7684\u8eab\u4efd\u6807\u8bc6\uff08\u5982OpenID, UnionID\uff09\u5404\u4e0d\u76f8\u540c\uff0c\u6211\u4eec\u5fc5\u987b\u627e\u5230\u4e00\u4e2a\u201c\u901a\u7528\u8eab\u4efd\u8bc1\u201d\u6765\u5c06\u8fd9\u4e9b\u5206\u6563\u7684\u8eab\u4efd\u5173\u8054\u5230\u540c\u4e00\u4e2a\u771f\u5b9e\u7528\u6237\u8eab\u4e0a\u3002\u6700\u5e38\u7528\u7684\u65b9\u6cd5\u662f\u5f15\u5bfc\u7528\u6237\u6388\u6743\u624b\u673a\u53f7\u3002\u5f53\u7528\u6237\u5728\u4e0d\u540c\u5e73\u53f0\u6388\u6743\u6216\u7ed1\u5b9a\u4e86\u76f8\u540c\u7684\u624b\u673a\u53f7\u7801\u65f6\uff0c\u8fd9\u4e2a\u624b\u673a\u53f7\u5c31\u6210\u4e3a\u4e86\u8fde\u63a5\u5176\u6240\u6709\u884c\u4e3a\u6570\u636e\u7684\u5173\u952e\u67a2\u7ebd\u3002\u4f01\u4e1a\u5e94\u5728\u5404\u4e2a\u89e6\u70b9\uff08\u5982\u76f4\u64ad\u95f4\u798f\u888b\u3001\u4f1a\u5458\u6ce8\u518c\u3001\u843d\u5730\u9875\uff09\u8bbe\u8ba1\u6d41\u7a0b\uff0c\u6fc0\u52b1\u7528\u6237\u5b8c\u6210\u624b\u673a\u53f7\u7ed1\u5b9a\u3002\u901a\u8fc7\u540e\u7aef\u7cfb\u7edf\uff0c\u5efa\u7acb\u4e00\u4e2a\u4ee5\u624b\u673a\u53f7\u4e3a\u4e3b\u952e\u7684\u7528\u6237\u8eab\u4efd\u6620\u5c04\u8868\uff08User ID Mapping Table\uff09\uff0c\u5c06\u5404\u5e73\u53f0\u7684\u8eab\u4efdID\u4e0e\u7edf\u4e00\u7684\u624b\u673a\u53f7\u5173\u8054\u8d77\u6765\uff0c\u4e3a\u540e\u7eed\u7684\u5168\u94fe\u8def\u8ffd\u8e2a\u5960\u5b9a\u57fa\u7840\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%BA%8C%E6%AD%A5%EF%BC%9A%E9%83%A8%E7%BD%B2%E5%85%A8%E6%B8%A0%E9%81%93%E6%95%B0%E6%8D%AE%E8%BF%BD%E8%B8%AA%E4%BB%A3%E7%A0%81%EF%BC%88Tracking_Tagging%EF%BC%89\"><\/span>\u7b2c\u4e8c\u6b65\uff1a\u90e8\u7f72\u5168\u6e20\u9053\u6570\u636e\u8ffd\u8e2a\u4ee3\u7801\uff08Tracking &amp; Tagging\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e3a\u4e86\u6355\u6349\u7528\u6237\u5728\u5404\u4e2a\u5e73\u53f0\u7684\u884c\u4e3a\uff0c\u6211\u4eec\u9700\u8981\u5728\u6240\u6709\u76f8\u5173\u7684\u89e6\u70b9\u90e8\u7f72\u8ffd\u8e2a\u4ee3\u7801\u6216\u5229\u7528\u5e73\u53f0\u63d0\u4f9b\u7684API\u8fdb\u884c\u6570\u636e\u56de\u4f20\u3002\u8fd9\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u76f4\u64ad\u5e73\u53f0\uff1a<\/strong> \u5229\u7528\u5e73\u53f0\u5f00\u653e\u7684API\uff0c\u5b9e\u65f6\u83b7\u53d6\u76f4\u64ad\u95f4\u7684\u89c2\u770b\u3001\u4e92\u52a8\u3001\u70b9\u51fb\u5546\u54c1\u3001\u4e0b\u5355\u7b49\u884c\u4e3a\u6570\u636e\u3002<\/li>\n<li><strong>\u77ed\u89c6\u9891\/\u5185\u5bb9\u5e73\u53f0\uff1a<\/strong> \u5728\u5f15\u6d41\u7684\u77ed\u89c6\u9891\u6216\u6587\u7ae0\u4e2d\u5d4c\u5165\u5e26\u6709\u8ffd\u8e2a\u53c2\u6570\uff08\u5982UTM\uff09\u7684\u94fe\u63a5\uff0c\u5f53\u7528\u6237\u70b9\u51fb\u94fe\u63a5\u8df3\u8f6c\u65f6\uff0c\u7cfb\u7edf\u53ef\u4ee5\u51c6\u786e\u8bb0\u5f55\u5176\u6765\u6e90\u6e20\u9053\u3001\u521b\u610f\u5185\u5bb9\u7b49\u4fe1\u606f\u3002<\/li>\n<li><strong>\u81ea\u5efa\u5546\u57ce\/\u843d\u5730\u9875\uff1a<\/strong> \u90e8\u7f72\u7cbe\u7ec6\u5316\u7684\u884c\u4e3a\u8ffd\u8e2a\u4ee3\u7801\uff08\u5982Pixel\u6216SDK\uff09\uff0c\u6355\u6349\u7528\u6237\u6d4f\u89c8\u3001\u52a0\u8d2d\u3001\u6ce8\u518c\u3001\u4e0b\u5355\u7b49\u6bcf\u4e00\u4e2a\u5173\u952e\u52a8\u4f5c\u3002\u901a\u8fc7\u5168\u9762\u7684\u6570\u636e\u57cb\u70b9\u548c\u6807\u7b7e\uff08Tagging\uff09\u4f53\u7cfb\uff0c\u786e\u4fdd\u6ca1\u6709\u4efb\u4f55\u4e00\u4e2a\u5173\u952e\u89e6\u70b9\u6210\u4e3a\u6570\u636e\u76f2\u533a\u3002\u6240\u6709\u91c7\u96c6\u5230\u7684\u6570\u636e\u90fd\u5e94\u9644\u5e26\u4e0a\u4e00\u6b65\u5efa\u7acb\u7684\u7edf\u4e00\u7528\u6237\u8eab\u4efd\u6807\u8bc6\uff0c\u53d1\u9001\u5230\u4e2d\u592e\u6570\u636e\u5904\u7406\u4e2d\u5fc3\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%89%E6%AD%A5%EF%BC%9A%E5%BB%BA%E7%AB%8B%E5%A4%9A%E7%BB%B4%E5%BD%92%E5%9B%A0%E6%A8%A1%E5%9E%8B%EF%BC%88Attribution_Modeling%EF%BC%89\"><\/span>\u7b2c\u4e09\u6b65\uff1a\u5efa\u7acb\u591a\u7ef4\u5f52\u56e0\u6a21\u578b\uff08Attribution Modeling\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5f53\u539f\u59cb\u6570\u636e\u88ab\u6709\u6548\u91c7\u96c6\u548c\u5173\u8054\u540e\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u9009\u62e9\u6216\u5efa\u7acb\u5408\u9002\u7684\u5f52\u56e0\u6a21\u578b\u6765\u5206\u914d\u201c\u529f\u52b3\u201d\u3002\u5355\u4e00\u7684\u5f52\u56e0\u6a21\u578b\u5f80\u5f80\u4f1a\u4ea7\u751f\u504f\u89c1\uff0c\u56e0\u6b64\u73b0\u4ee3\u5f52\u56e0\u5206\u6790\u901a\u5e38\u4f1a\u91c7\u7528\u591a\u7ef4\u6a21\u578b\uff0c\u751a\u81f3\u5141\u8bb8\u4e0d\u540c\u6a21\u578b\u5e76\u5b58\uff0c\u4ee5\u9002\u5e94\u4e0d\u540c\u7684\u5206\u6790\u9700\u6c42\u3002\u5e38\u89c1\u7684\u6a21\u578b\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u7ebf\u6027\u5f52\u56e0\uff08Linear\uff09\uff1a<\/strong> \u5c06\u529f\u52b3\u5e73\u5747\u5206\u914d\u7ed9\u8f6c\u5316\u8def\u5f84\u4e0a\u7684\u6240\u6709\u89e6\u70b9\u3002<\/li>\n<li><strong>\u65f6\u95f4\u8870\u51cf\u5f52\u56e0\uff08Time Decay\uff09\uff1a<\/strong> \u8d8a\u9760\u8fd1\u8f6c\u5316\u7684\u89e6\u70b9\uff0c\u5206\u914d\u7684\u529f\u52b3\u8d8a\u591a\u3002<\/li>\n<li><strong>U\u578b\u5f52\u56e0\uff08Position-Based\uff09\uff1a<\/strong> \u5c06\u4e3b\u8981\u529f\u52b3\uff08\u901a\u5e38\u540440%\uff09\u5206\u914d\u7ed9\u7b2c\u4e00\u6b21\u548c\u6700\u540e\u4e00\u6b21\u4e92\u52a8\uff0c\u5269\u4f5920%\u5e73\u5747\u5206\u7ed9\u4e2d\u95f4\u7684\u89e6\u70b9\u3002\u4f01\u4e1a\u5e94\u6839\u636e\u81ea\u8eab\u7684\u4e1a\u52a1\u7279\u6027\u9009\u62e9\u4e3b\u5bfc\u7684\u5f52\u56e0\u6a21\u578b\u3002\u4f8b\u5982\uff0c\u5904\u4e8e\u54c1\u724c\u5efa\u8bbe\u521d\u671f\u7684\u4f01\u4e1a\u53ef\u80fd\u66f4\u770b\u91cd\u9996\u6b21\u4e92\u52a8\u7684\u4ef7\u503c\uff0c\u800c\u4ee5\u6548\u679c\u8f6c\u5316\u4e3a\u4e3b\u7684\u4f01\u4e1a\u5219\u53ef\u80fd\u66f4\u5173\u6ce8\u6700\u7ec8\u4e92\u52a8\u6216\u91c7\u7528\u65f6\u95f4\u8870\u51cf\u6a21\u578b\u3002\u5173\u952e\u5728\u4e8e\uff0c\u5b9e\u73b0\u8fd9\u4e00\u5207\u7684\u6280\u672f\u57fa\u77f3\u662f\u4e00\u4e2a\u5177\u5907\u5f3a\u5927API\u5bf9\u63a5\u80fd\u529b\u548c\u7075\u6d3b\u6570\u636e\u5904\u7406\u80fd\u529b\u7684\u5e73\u53f0\u3002\u4f8b\u5982\uff0c\u50cf<strong>\u652f\u9053\u5e73\u53f0<\/strong>\u8fd9\u6837\u7684<span class=\"xintheme_keyword_link\"><a href=\"https:\/\/www.zdsztech.com\/engine\" target=\"_blank\" title=\"\u65e0\u4ee3\u7801\u5e73\u53f0\">\u65e0\u4ee3\u7801\u5e73\u53f0<\/a><\/span>\uff0c\u5176<strong>\u89c4\u5219\u5f15\u64ce<\/strong>\u548c<strong>API\u5bf9\u63a5<\/strong>\u80fd\u529b\uff0c\u5141\u8bb8\u4f01\u4e1a\u6839\u636e\u4e1a\u52a1\u903b\u8f91\u81ea\u5b9a\u4e49\u5f52\u56e0\u89c4\u5219\uff0c\u800c\u65e0\u9700\u590d\u6742\u7684\u4ee3\u7801\u5f00\u53d1\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E5%9B%9B%E6%AD%A5%EF%BC%9A%E9%85%8D%E7%BD%AE%E8%87%AA%E5%8A%A8%E5%8C%96%E5%BD%92%E5%9B%A0%E6%8A%A5%E8%A1%A8%EF%BC%88Reporting_Automation%EF%BC%89\"><\/span>\u7b2c\u56db\u6b65\uff1a\u914d\u7f6e\u81ea\u52a8\u5316\u5f52\u56e0\u62a5\u8868\uff08Reporting Automation\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6700\u540e\u4e00\u6b65\u662f\u5c06\u5206\u6790\u7ed3\u679c\u4ee5\u76f4\u89c2\u3001\u6613\u61c2\u7684\u65b9\u5f0f\u5448\u73b0\u7ed9\u51b3\u7b56\u8005\u3002\u624b\u52a8\u7684Excel\u62a5\u8868\u4e0d\u4ec5\u6548\u7387\u4f4e\u4e0b\uff0c\u4e5f\u65e0\u6cd5\u6ee1\u8db3\u5b9e\u65f6\u51b3\u7b56\u7684\u9700\u6c42\u3002\u4e00\u4e2a\u7406\u60f3\u7684\u7cfb\u7edf\u5e94\u8be5\u80fd\u591f\u5b9e\u73b0\u62a5\u8868\u7684\u81ea\u52a8\u5316\u751f\u6210\u4e0e\u5b9e\u65f6\u66f4\u65b0\u3002\u901a\u8fc7\u914d\u7f6e\u53ef\u89c6\u5316\u7684\u6570\u636e\u770b\u677f\uff08Dashboard\uff09\uff0c\u7ba1\u7406\u8005\u53ef\u4ee5\u4e00\u76ee\u4e86\u7136\u5730\u770b\u5230\uff1a<\/p>\n<ul>\n<li><strong>\u5404\u76f4\u64ad\u6e20\u9053\uff08\u4e3b\u64ad\/\u573a\u6b21\uff09\u7684ROI\uff1a<\/strong> \u6e05\u6670\u5bf9\u6bd4\u6295\u5165\u4e0e\u4ea7\u51fa\u3002<\/li>\n<li><strong>\u7528\u6237\u5173\u952e\u8f6c\u5316\u8def\u5f84\uff1a<\/strong> \u53d1\u73b0\u6700\u9ad8\u6548\u7684\u201c\u79cd\u8349-\u8f6c\u5316\u201d\u7ec4\u5408\u3002<\/li>\n<li><strong>\u4e0d\u540c\u5f52\u56e0\u6a21\u578b\u4e0b\u7684\u6e20\u9053\u8d21\u732e\u5bf9\u6bd4\uff1a<\/strong> \u4ece\u591a\u89c6\u89d2\u8bc4\u4f30\u6e20\u9053\u4ef7\u503c\u3002\u501f\u52a9<strong>\u652f\u9053\u5e73\u53f0<\/strong>\u7684<strong>\u62a5\u8868\u5f15\u64ce<\/strong>\uff0c\u4e1a\u52a1\u4eba\u5458\u53ea\u9700\u901a\u8fc7\u62d6\u62c9\u62fd\u7684\u65b9\u5f0f\uff0c\u5c31\u80fd\u5c06\u6765\u81ea\u4e0d\u540c\u7cfb\u7edf\uff08ERP\u3001\u76f4\u64ad\u5e73\u53f0\u3001CRM\uff09\u7684\u6570\u636e\u6574\u5408\u5728\u4e00\u8d77\uff0c\u5feb\u901f\u642d\u5efa\u51fa\u5b8c\u5168\u5b9a\u5236\u5316\u7684\u9500\u552e\u5f52\u56e0\u5206\u6790\u770b\u677f\uff0c\u8ba9\u6570\u636e\u6d1e\u5bdf\u771f\u6b63\u9a71\u52a8\u4e1a\u52a1\u51b3\u7b56\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E5%9B%9B%E3%80%81%E5%BD%92%E5%9B%A0%E5%88%86%E6%9E%90%E7%9A%84%E5%B8%B8%E8%A7%81%E6%A8%A1%E5%9E%8B%E4%B8%8E%E9%80%89%E5%9E%8B%E5%9D%90%E6%A0%87%E7%B3%BB\"><\/span>\u56db\u3001\u5f52\u56e0\u5206\u6790\u7684\u5e38\u89c1\u6a21\u578b\u4e0e\u9009\u578b\u5750\u6807\u7cfb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e3a\u60a8\u7684\u4f01\u4e1a\u9009\u62e9\u6b63\u786e\u7684\u5f52\u56e0\u6a21\u578b\uff0c\u662f\u786e\u4fdd\u8425\u9500\u9884\u7b97\u6295\u5411\u6700\u6709\u6548\u6e20\u9053\u7684\u5173\u952e\u3002\u4e0d\u540c\u7684\u6a21\u578b\u57fa\u4e8e\u4e0d\u540c\u7684\u903b\u8f91\uff0c\u9002\u7528\u4e8e\u4e0d\u540c\u7684\u4e1a\u52a1\u573a\u666f\u548c\u5206\u6790\u76ee\u6807\u3002\u4e3a\u4e86\u5e2e\u52a9\u51b3\u7b56\u8005\u5efa\u7acb\u6e05\u6670\u7684\u9009\u578b\u6846\u67b6\uff0c\u6211\u4eec\u6784\u5efa\u4e86\u4e00\u4e2a\u201c\u5f52\u56e0\u6a21\u578b\u9009\u578b\u5750\u6807\u7cfb\u201d\uff0c\u8be6\u7ec6\u5bf9\u6bd4\u4e86\u5e02\u9762\u4e0a\u4e94\u79cd\u4e3b\u6d41\u7684\u5f52\u56e0\u6a21\u578b\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th align=\"left\">\u6a21\u578b\u540d\u79f0<\/th>\n<th align=\"left\">\u6838\u5fc3\u903b\u8f91<\/th>\n<th align=\"left\">\u9002\u7528\u573a\u666f<\/th>\n<th align=\"left\">\u4f18\u70b9<\/th>\n<th align=\"left\">\u7f3a\u70b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>\u9996\u6b21\u4e92\u52a8\u5f52\u56e0 (First-Touch)<\/strong><\/td>\n<td align=\"left\">\u5c06100%\u7684\u529f\u52b3\u5f52\u4e8e\u7528\u6237\u8f6c\u5316\u8def\u5f84\u4e0a<strong>\u7b2c\u4e00\u4e2a<\/strong>\u63a5\u89e6\u7684\u6e20\u9053\u6216\u89e6\u70b9\u3002<\/td>\n<td align=\"left\">\u4fa7\u91cd\u4e8e\u54c1\u724c\u66dd\u5149\u548c\u5f00\u62d3\u65b0\u5ba2\u6237\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u5982\u54c1\u724c\u5e7f\u544a\u3001\u5185\u5bb9\u8425\u9500\u3002<\/td>\n<td align=\"left\">\u7b80\u5355\u660e\u4e86\uff0c\u80fd\u6e05\u6670\u8bc6\u522b\u51fa\u6700\u521d\u5438\u5f15\u7528\u6237\u7684\u6e20\u9053\u3002<\/td>\n<td align=\"left\">\u5b8c\u5168\u5ffd\u7565\u4e86\u540e\u7eed\u6240\u6709\u4e92\u52a8\u5bf9\u8f6c\u5316\u7684\u63a8\u52a8\u4f5c\u7528\uff0c\u5bb9\u6613\u9ad8\u4f30\u201c\u62c9\u65b0\u201d\u6e20\u9053\u7684\u4ef7\u503c\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>\u6700\u7ec8\u4e92\u52a8\u5f52\u56e0 (Last-Touch)<\/strong><\/td>\n<td align=\"left\">\u5c06100%\u7684\u529f\u52b3\u5f52\u4e8e\u7528\u6237\u8f6c\u5316\u524d<strong>\u6700\u540e\u4e00\u4e2a<\/strong>\u63a5\u89e6\u7684\u6e20\u9053\u6216\u89e6\u70b9\u3002<\/td>\n<td align=\"left\">\u9002\u7528\u4e8e\u9500\u552e\u5468\u671f\u77ed\u3001\u51b3\u7b56\u8def\u5f84\u7b80\u5355\u7684\u4e1a\u52a1\uff0c\u6216\u4ee5\u6536\u5272\u6d41\u91cf\u3001\u4fc3\u8fdb\u76f4\u63a5\u8f6c\u5316\u4e3a\u76ee\u6807\u7684\u6d3b\u52a8\u3002<\/td>\n<td align=\"left\">\u5b9e\u73b0\u7b80\u5355\uff0c\u4e0e\u5927\u591a\u6570\u5e73\u53f0\u9ed8\u8ba4\u7684\u5f52\u56e0\u65b9\u5f0f\u4e00\u81f4\uff0c\u4fbf\u4e8e\u5bf9\u6bd4\u3002<\/td>\n<td align=\"left\">\u4e25\u91cd\u4f4e\u4f30\u4e86\u4e0a\u5c42\u548c\u4e2d\u5c42\u8425\u9500\u6f0f\u6597\u4e2d\u6240\u6709\u201c\u79cd\u8349\u201d\u548c\u201c\u57f9\u80b2\u201d\u73af\u8282\u7684\u8d21\u732e\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>\u7ebf\u6027\u5f52\u56e0 (Linear)<\/strong><\/td>\n<td align=\"left\">\u5c06\u529f\u52b3<strong>\u5e73\u5747\u5206\u914d<\/strong>\u7ed9\u8f6c\u5316\u8def\u5f84\u4e0a\u7684\u6240\u6709\u89e6\u70b9\u3002<\/td>\n<td align=\"left\">\u9002\u7528\u4e8e\u5e0c\u671b\u5168\u9762\u8bc4\u4f30\u6240\u6709\u6e20\u9053\u8d21\u732e\uff0c\u4e14\u8ba4\u4e3a\u6bcf\u4e2a\u89e6\u70b9\u540c\u7b49\u91cd\u8981\u7684\u4e1a\u52a1\uff0c\u5982\u957f\u5468\u671fB2B\u9500\u552e\u3002<\/td>\n<td align=\"left\">\u907f\u514d\u4e86\u5355\u4e00\u5f52\u56e0\u6a21\u578b\u7684\u504f\u89c1\uff0c\u8ba4\u53ef\u4e86\u6574\u4e2a\u7528\u6237\u65c5\u7a0b\u7684\u4ef7\u503c\u3002<\/td>\n<td align=\"left\">\u65e0\u6cd5\u533a\u5206\u4e0d\u540c\u89e6\u70b9\u8d21\u732e\u5ea6\u7684\u5dee\u5f02\uff0c\u53ef\u80fd\u4f1a\u7a00\u91ca\u5173\u952e\u8f6c\u5316\u8282\u70b9\u7684\u91cd\u8981\u6027\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>\u65f6\u95f4\u8870\u51cf\u5f52\u56e0 (Time Decay)<\/strong><\/td>\n<td align=\"left\">\u8d8a\u9760\u8fd1\u6700\u7ec8\u8f6c\u5316\u7684\u89e6\u70b9\uff0c\u5206\u914d\u5230\u7684\u529f\u52b3\u8d8a\u591a\u3002\u901a\u5e38\u8bbe\u7f6e\u4e00\u4e2a\u201c\u534a\u8870\u671f\u201d\uff0c\u4f8b\u59827\u5929\u3002<\/td>\n<td align=\"left\">\u9002\u7528\u4e8e\u9500\u552e\u5468\u671f\u8f83\u77ed\uff0c\u4f46\u7528\u6237\u51b3\u7b56\u4ecd\u9700\u8981\u4e00\u5b9a\u65f6\u95f4\u8003\u8651\u7684\u4e1a\u52a1\uff0c\u5982\u7535\u5546\u5927\u4fc3\u3001\u5185\u5bb9\u4ed8\u8d39\u3002<\/td>\n<td align=\"left\">\u903b\u8f91\u4e0a\u66f4\u7b26\u5408\u7528\u6237\u51b3\u7b56\u8fc7\u7a0b\uff0c\u65e2\u8003\u8651\u4e86\u5168\u94fe\u8def\uff0c\u53c8\u5f3a\u8c03\u4e86\u4e34\u95e8\u4e00\u811a\u7684\u91cd\u8981\u6027\u3002<\/td>\n<td align=\"left\">\u201c\u534a\u8870\u671f\u201d\u7684\u8bbe\u7f6e\u5177\u6709\u4e00\u5b9a\u4e3b\u89c2\u6027\uff0c\u9700\u8981\u6570\u636e\u6d4b\u8bd5\u6765\u4f18\u5316\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>U\u578b\/\u4f4d\u7f6e\u5f52\u56e0 (Position-Based)<\/strong><\/td>\n<td align=\"left\">\u5c06\u5927\u90e8\u5206\u529f\u52b3\uff08\u5982\u540440%\uff09\u5206\u914d\u7ed9<strong>\u9996\u6b21\u4e92\u52a8<\/strong>\u548c<strong>\u6700\u7ec8\u4e92\u52a8<\/strong>\uff0c\u5269\u4f59\u7684\u529f\u52b3\uff0820%\uff09\u5e73\u5747\u5206\u914d\u7ed9\u4e2d\u95f4\u7684\u89e6\u70b9\u3002<\/td>\n<td align=\"left\">\u9002\u7528\u4e8e\u540c\u65f6\u91cd\u89c6\u201c\u9996\u6b21\u83b7\u5ba2\u201d\u548c\u201c\u6700\u7ec8\u8f6c\u5316\u201d\u4e24\u4e2a\u5173\u952e\u8282\u70b9\u7684\u4e1a\u52a1\u6a21\u5f0f\u3002<\/td>\n<td align=\"left\">\u5e73\u8861\u4e86\u201c\u5f00\u7aef\u201d\u548c\u201c\u7ed3\u5c3e\u201d\u7684\u91cd\u8981\u6027\uff0c\u662f\u4e00\u79cd\u8f83\u4e3a\u5168\u9762\u7684\u5f52\u56e0\u6a21\u578b\u3002<\/td>\n<td align=\"left\">\u4e2d\u95f4\u73af\u8282\u7684\u4ef7\u503c\u53ef\u80fd\u88ab\u4f4e\u4f30\uff0c\u529f\u52b3\u5206\u914d\u6bd4\u4f8b\u7684\u8bbe\u7f6e\u9700\u8981\u4f9d\u636e\u4e1a\u52a1\u7ecf\u9a8c\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u901a\u8fc7\u8fd9\u4e2a\u9009\u578b\u5750\u6807\u7cfb\uff0c\u7ba1\u7406\u8005\u53ef\u4ee5\u6839\u636e\u81ea\u8eab\u4e1a\u52a1\u662f\u201c\u54c1\u724c\u66dd\u5149\u4e3a\u4e3b\u201d\u8fd8\u662f\u201c\u6548\u679c\u8f6c\u5316\u4e3a\u4e3b\u201d\uff0c\u662f\u201c\u5feb\u51b3\u7b56\u201d\u8fd8\u662f\u201c\u957f\u5468\u671f\u201d\uff0c\u6765\u9009\u62e9\u6700\u80fd\u53cd\u6620\u771f\u5b9e\u4e1a\u52a1\u903b\u8f91\u7684\u5f52\u56e0\u5206\u6790\u7b56\u7565\uff0c\u4ece\u800c\u505a\u51fa\u66f4\u7cbe\u51c6\u7684\u8d44\u6e90\u914d\u7f6e\u51b3\u7b56\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BA%94%E3%80%81%E8%B6%85%E8%B6%8A%E5%BD%92%E5%9B%A0%EF%BC%9A%E5%A6%82%E4%BD%95%E5%88%A9%E7%94%A8%E5%BD%92%E5%9B%A0%E6%95%B0%E6%8D%AE%E9%A9%B1%E5%8A%A8%E4%B8%9A%E5%8A%A1%E5%A2%9E%E9%95%BF%EF%BC%9F\"><\/span>\u4e94\u3001\u8d85\u8d8a\u5f52\u56e0\uff1a\u5982\u4f55\u5229\u7528\u5f52\u56e0\u6570\u636e\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7cbe\u51c6\u7684\u5f52\u56e0\u5206\u6790\uff0c\u5176\u4ef7\u503c\u7edd\u4e0d\u4ec5\u4ec5\u505c\u7559\u5728\u4e3a\u8d22\u52a1\u90e8\u95e8\u63d0\u4f9b\u4e00\u4efd\u6e05\u6670\u7684\u5bf9\u8d26\u5355\u3002\u5b83\u6240\u63ed\u793a\u7684\u7528\u6237\u884c\u4e3a\u548c\u6e20\u9053\u6548\u80fd\u6570\u636e\uff0c\u662f\u9a71\u52a8\u6574\u4e2a\u4e1a\u52a1\u589e\u957f\u98de\u8f6e\u7684\u6838\u5fc3\u5f15\u64ce\u3002\u5f53\u4f01\u4e1a\u80fd\u591f\u6e05\u6670\u5730\u770b\u5230\u6bcf\u4e00\u7b14\u8ba2\u5355\u80cc\u540e\u7684\u5b8c\u6574\u6545\u4e8b\u65f6\uff0c\u5c31\u5f00\u542f\u4e86\u6570\u636e\u9a71\u52a8\u51b3\u7b56\u7684\u5927\u95e8\u3002\u4ee5\u4e0b\u662f\u51e0\u4e2a\u5178\u578b\u7684\u5e94\u7528\u573a\u666f\uff1a<\/p>\n<ul>\n<li>\n<p><strong>\u4f18\u5316\u76f4\u64adKOL\/KOC\u6295\u653e\u7ec4\u5408<\/strong>\u901a\u8fc7\u591a\u7ef4\u5f52\u56e0\u6a21\u578b\uff0c\u60a8\u53ef\u4ee5\u6e05\u6670\u5730\u5206\u8fa8\u51fa\u54ea\u4e9b\u4e3b\u64ad\u662f\u771f\u6b63\u7684\u201c\u5e26\u8d27\u738b\u201d\uff0c\u54ea\u4e9b\u662f\u201c\u79cd\u8349\u80fd\u624b\u201d\uff0c\u54ea\u4e9b\u4ec5\u4ec5\u662f\u201c\u70ed\u95f9\u7684\u8fc7\u5ba2\u201d\u3002\u57fa\u4e8e\u8fd9\u4e9b\u6d1e\u5bdf\uff0c\u5e02\u573a\u56e2\u961f\u53ef\u4ee5\u52a8\u6001\u8c03\u6574\u6295\u653e\u7b56\u7565\uff0c\u5c06\u9884\u7b97\u5411\u9ad8ROI\u7684\u5934\u90e8KOL\u503e\u659c\uff0c\u540c\u65f6\u6316\u6398\u5177\u6709\u9ad8\u201c\u52a9\u653b\u201d\u4ef7\u503c\u7684\u4e2d\u8170\u90e8KOC\u8fdb\u884c\u5185\u5bb9\u77e9\u9635\u5e03\u5c40\uff0c\u5b9e\u73b0\u6295\u653e\u6548\u76ca\u6700\u5927\u5316\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u8c03\u6574\u76f4\u64ad\u95f4\u9009\u54c1\u4e0e\u8425\u9500\u7b56\u7565<\/strong>\u5f52\u56e0\u6570\u636e\u53ef\u4ee5\u63ed\u793a\u4e0d\u540c\u5f15\u6d41\u6e20\u9053\u7684\u7528\u6237\u5bf9\u54ea\u4e9b\u54c1\u7c7b\u6216\u4ef7\u683c\u5e26\u7684\u5546\u54c1\u66f4\u611f\u5174\u8da3\u3002\u4f8b\u5982\uff0c\u6765\u81eaA\u77ed\u89c6\u9891\u7684\u7528\u6237\u66f4\u504f\u597d\u9ad8\u6027\u4ef7\u6bd4\u7684\u5f15\u6d41\u6b3e\uff0c\u800c\u6765\u81eaB\u4e3b\u64ad\u7c89\u4e1d\u7fa4\u7684\u7528\u6237\u5219\u5bf9\u9ad8\u5ba2\u5355\u4ef7\u7684\u65b0\u54c1\u53cd\u5e94\u70ed\u70c8\u3002\u8fd0\u8425\u56e2\u961f\u53ef\u4ee5\u636e\u6b64\u4e3a\u4e0d\u540c\u6e20\u9053\u6765\u6e90\u7684\u89c2\u4f17\uff0c\u5728\u76f4\u64ad\u4e2d\u63a8\u9001\u66f4\u5177\u4e2a\u6027\u5316\u7684\u5546\u54c1\u7ec4\u5408\u548c\u4f18\u60e0\u7b56\u7565\uff0c\u663e\u8457\u63d0\u5347\u8f6c\u5316\u7387\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u9884\u6d4b\u9500\u552e\u5cf0\u503c\uff0c\u4f18\u5316\u4f9b\u5e94\u94fe\u4e0e\u5e93\u5b58<\/strong>\u901a\u8fc7\u5206\u6790\u5386\u53f2\u5f52\u56e0\u6570\u636e\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8bc6\u522b\u51fa\u54ea\u4e9b\u8425\u9500\u6d3b\u52a8\u6216KOL\u7ec4\u5408\u80fd\u591f\u7a33\u5b9a\u5730\u5e26\u6765\u8ba2\u5355\u6ce2\u5cf0\u3002\u8fd9\u4f7f\u5f97\u9500\u552e\u9884\u6d4b\u7684\u51c6\u786e\u6027\u5927\u5e45\u63d0\u5347\u3002\u4f9b\u5e94\u94fe\u548c\u4ed3\u50a8\u90e8\u95e8\u53ef\u4ee5\u63d0\u524d\u5907\u8d27\u3001\u4f18\u5316\u7269\u6d41\u8def\u5f84\uff0c\u907f\u514d\u5728\u76f4\u64ad\u7206\u5355\u65f6\u51fa\u73b0\u5e93\u5b58\u544a\u6025\u6216\u53d1\u8d27\u5ef6\u8fdf\u7684\u7a98\u5883\uff0c\u4fdd\u969c\u7528\u6237\u4f53\u9a8c\u7684\u540c\u65f6\uff0c\u4e5f\u63d0\u5347\u4e86\u5e93\u5b58\u5468\u8f6c\u7387\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u8d4b\u80fd\u9500\u552e\u56e2\u961f\uff0c\u8fdb\u884c\u7cbe\u7ec6\u5316\u5ba2\u6237\u8ddf\u8fdb<\/strong>\u5bf9\u4e8e\u9ad8\u5ba2\u5355\u4ef7\u6216\u9700\u8981\u540e\u7eed\u8ddf\u8fdb\u7684\u4e1a\u52a1\uff0c\u5f52\u542b\u6570\u636e\u4e3a\u9500\u552e\u56e2\u961f\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u5ba2\u6237\u80cc\u666f\u4fe1\u606f\u3002\u9500\u552e\u4eba\u5458\u5728\u8054\u7cfb\u5ba2\u6237\u524d\uff0c\u5c31\u80fd\u77e5\u9053\u4ed6\/\u5979\u662f\u901a\u8fc7\u54ea\u573a\u76f4\u64ad\u3001\u5bf9\u54ea\u4e2a\u4ea7\u54c1\u7279\u6027\u6700\u611f\u5174\u8da3\u3002\u8fd9\u79cd\u201c\u77e5\u5df1\u77e5\u5f7c\u201d\u7684\u6c9f\u901a\u65b9\u5f0f\uff0c\u80fd\u591f\u5927\u5e45\u63d0\u5347\u8ddf\u8fdb\u7684\u6210\u529f\u7387\u548c\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u5c06\u6d41\u91cf\u4ef7\u503c\u6df1\u5ea6\u6316\u6398\u3002<\/p>\n<\/li>\n<\/ul>\n<p>\u5f52\u6839\u7ed3\u5e95\uff0c\u5f52\u56e0\u5206\u6790\u7684\u7ec8\u6781\u76ee\u6807\u662f\u5f62\u6210\u4e00\u4e2a\u201c\u6570\u636e\u6d1e\u5bdf-\u7b56\u7565\u4f18\u5316-\u4e1a\u52a1\u589e\u957f-\u6570\u636e\u6c89\u6dc0\u201d\u7684\u95ed\u73af\uff0c\u8ba9\u6570\u636e\u771f\u6b63\u6210\u4e3a\u4f01\u4e1a\u589e\u957f\u7684\u7b2c\u4e00\u751f\u4ea7\u529b\u3002<\/p>\n<h2><span 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