{"id":37291,"date":"2025-12-21T06:32:09","date_gmt":"2025-12-20T22:32:09","guid":{"rendered":"https:\/\/www.zdsztech.com\/blog\/erp-system-sales-strategy-deeply-applying-swot-analysis\/"},"modified":"2025-12-21T06:32:09","modified_gmt":"2025-12-20T22:32:09","slug":"erp-system-sales-strategy-deeply-applying-swot-analysis","status":"publish","type":"post","link":"https:\/\/www.zdsztech.com\/blog\/erp-system-sales-strategy-deeply-applying-swot-analysis\/","title":{"rendered":"ERP\u7cfb\u7edf\u9500\u552e\u7b56\u7565\u5982\u4f55\u6df1\u5ea6\u5e94\u7528SWOT\u5206\u6790\uff1f"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.zdsztech.com\/wp-content\/uploads\/2025\/12\/1766269928-d47b0dfc970674eb98a348ee6054564e.jpeg\" alt=\"ERP\u7cfb\u7edf\u9500\u552e\u7b56\u7565\u5982\u4f55\u6df1\u5ea6\u5e94\u7528SWOT\u5206\u6790\uff1f\"><\/p>\n<p>\u4f5c\u4e3a\u9996\u5e2d\u884c\u4e1a\u5206\u6790\u5e08\uff0c\u6211\u89c2\u5bdf\u5230\u5f53\u524d\u4e2d\u56fd\u7684ERP\u5e02\u573a\u5df2\u7136\u8fdb\u5165\u4e00\u7247\u7ea2\u6d77\u3002\u6280\u672f\u8fed\u4ee3\u52a0\u901f\u3001\u65b0\u664b\u73a9\u5bb6\u6d8c\u5165\u3001\u5ba2\u6237\u9700\u6c42\u65e5\u76ca\u7cbe\u7ec6\u5316\uff0c\u5171\u540c\u6784\u6210\u4e86\u4e00\u5e45\u7ade\u4e89\u767d\u70ed\u5316\u7684\u56fe\u666f\u3002\u8eab\u5904\u5176\u4e2d\u7684\u4f01\u4e1a\u51b3\u7b56\u8005\uff0c\u5728\u5236\u5b9a\u9500\u552e\u7b56\u7565\u65f6\u666e\u904d\u9762\u4e34\u7740\u4e09\u91cd\u56f0\u5883\uff1a\u5e02\u573a\u566a\u97f3\u5de8\u5927\uff0c\u96be\u4ee5\u7504\u522b\u6709\u6548\u4fe1\u53f7\uff1b\u4ea7\u54c1\u4e0e\u670d\u52a1\u540c\u8d28\u5316\u4e25\u91cd\uff0c\u5dee\u5f02\u5316\u4f18\u52bf\u96be\u4ee5\u51f8\u663e\uff1b\u5ba2\u6237\u9700\u6c42\u77ac\u606f\u4e07\u53d8\uff0c\u4f20\u7edf\u7684\u9500\u552e\u6253\u6cd5\u54cd\u5e94\u8fdf\u7f13\u3002\u5728\u8fd9\u6837\u590d\u6742\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0c\u8bb8\u591a\u4f01\u4e1a\u6e34\u671b\u627e\u5230\u4e00\u79cd\u80fd\u591f\u7a7f\u8d8a\u8ff7\u96fe\u3001\u6307\u5f15\u65b9\u5411\u7684\u5de5\u5177\u3002\u800cSWOT\u5206\u6790\uff0c\u8fd9\u4e00\u8bde\u751f\u4e8e\u4e0a\u4e16\u7eaa\u4e2d\u53f6\u7684\u7ecf\u5178\u6218\u7565\u7ba1\u7406\u5de5\u5177\uff0c\u5728ERP\u9500\u552e\u9886\u57df\u975e\u4f46\u6ca1\u6709\u8fc7\u65f6\uff0c\u53cd\u800c\u56e0\u5176\u6df1\u523b\u7684\u7ed3\u6784\u5316\u6d1e\u5bdf\u529b\uff0c\u6b63\u626e\u6f14\u7740\u201c\u6218\u7565\u7f57\u76d8\u201d\u7684\u5173\u952e\u89d2\u8272\u3002\u5b83\u80fd\u591f\u5e2e\u52a9\u4f01\u4e1a\u7cfb\u7edf\u6027\u5730\u5ba1\u89c6\u5185\u5916\u73af\u5883\uff0c\u4e3a\u5236\u5b9a\u7cbe\u51c6\u3001\u9ad8\u6548\u7684\u9500\u552e\u7b56\u7565\u63d0\u4f9b\u575a\u5b9e\u7684\u903b\u8f91\u57fa\u77f3\u3002\u672c\u6587\u65e8\u5728\u4e3a\u4f01\u4e1a\u9ad8\u7ba1\u5c42\u63d0\u4f9b\u4e00\u4e2a\u5c06SWOT\u5206\u6790\u6df1\u5ea6\u5e94\u7528\u4e8eERP\u9500\u552e\u7b56\u7565\u7684\u7cfb\u7edf\u6027\u6846\u67b6\uff0c\u4ece\u7406\u8bba\u5b9a\u4e49\u5230\u5b9e\u64cd\u843d\u5730\uff0c\u52a9\u529b\u4f01\u4e1a\u5728\u4e0d\u786e\u5b9a\u7684\u5e02\u573a\u4e2d\u951a\u5b9a\u822a\u5411\uff0c\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81%E5%9B%9E%E5%BD%92%E6%9C%AC%E6%BA%90%EF%BC%9A%E7%B2%BE%E5%87%86%E5%AE%9A%E4%B9%89ERP%E9%94%80%E5%94%AE%E9%A2%86%E5%9F%9F%E7%9A%84SWOT%E5%9B%9B%E7%BB%B4%E5%88%86%E6%9E%90%E6%A1%86%E6%9E%B6\"><\/span>\u4e00\u3001\u56de\u5f52\u672c\u6e90\uff1a\u7cbe\u51c6\u5b9a\u4e49ERP\u9500\u552e\u9886\u57df\u7684SWOT\u56db\u7ef4\u5206\u6790\u6846\u67b6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8981\u6709\u6548\u8fd0\u7528SWOT\u5206\u6790\uff0c\u9996\u5148\u5fc5\u987b\u5bf9\u5176\u56db\u4e2a\u7ef4\u5ea6\u5728ERP\u9500\u552e\u8fd9\u4e00\u7279\u5b9a\u573a\u666f\u4e0b\u7684\u5185\u6db5\u8fdb\u884c\u7cbe\u51c6\u754c\u5b9a\u3002\u8fd9\u5e76\u975e\u7b80\u5355\u7684\u6982\u5ff5\u7f57\u5217\uff0c\u800c\u662f\u8981\u6c42\u51b3\u7b56\u8005\u4ee5\u624b\u672f\u5200\u822c\u7684\u7cbe\u786e\u5ea6\uff0c\u5256\u6790\u81ea\u8eab\u4e0e\u5e02\u573a\uff0c\u6784\u5efa\u4e00\u4e2a\u6e05\u6670\u7684\u8ba4\u77e5\u5750\u6807\u7cfb\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E5%86%85%E9%83%A8%E4%BC%98%E5%8A%BF_Strengths_%E8%AF%86%E5%88%AB%E4%BD%A0%E7%9A%84%E6%A0%B8%E5%BF%83%E9%94%80%E5%94%AE%E5%A3%81%E5%9E%92\"><\/span>1. \u5185\u90e8\u4f18\u52bf (Strengths): \u8bc6\u522b\u4f60\u7684\u6838\u5fc3\u9500\u552e\u58c1\u5792<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5185\u90e8\u4f18\u52bf\u662f\u4f01\u4e1a\u5728\u5e02\u573a\u7ade\u4e89\u4e2d\u8d56\u4ee5\u751f\u5b58\u548c\u53d1\u5c55\u7684\u72ec\u7279\u8d44\u4ea7\uff0c\u662f\u533a\u522b\u4e8e\u7ade\u4e89\u5bf9\u624b\u3001\u80fd\u591f\u4e3a\u5ba2\u6237\u521b\u9020\u66f4\u9ad8\u4ef7\u503c\u7684\u5173\u952e\u80fd\u529b\u3002\u5728ERP\u9500\u552e\u9886\u57df\uff0c\u8fd9\u4e9b\u4f18\u52bf\u901a\u5e38\u8868\u73b0\u4e3a\uff1a<\/p>\n<ul>\n<li><strong>\u4ea7\u54c1\u6280\u672f\u9886\u5148\u6027\uff1a<\/strong> \u662f\u5426\u62e5\u6709\u81ea\u4e3b\u7814\u53d1\u7684\u6838\u5fc3\u6280\u672f\u3001\u66f4\u5148\u8fdb\u7684\u67b6\u6784\uff08\u5982\u5fae\u670d\u52a1\u3001\u4e91\u539f\u751f\uff09\u3001\u5728\u7279\u5b9a\u529f\u80fd\u6a21\u5757\uff08\u5982\u667a\u80fd\u5236\u9020\u3001\u4f9b\u5e94\u94fe\u534f\u540c\uff09\u4e0a\u7684\u6df1\u5ea6\u4e0e\u5e7f\u5ea6\u3002<\/li>\n<li><strong>\u54c1\u724c\u5e02\u573a\u58f0\u8a89\uff1a<\/strong> \u662f\u5426\u5728\u76ee\u6807\u884c\u4e1a\u5185\u5efa\u7acb\u4e86\u5f3a\u5927\u7684\u54c1\u724c\u8ba4\u77e5\u5ea6\u548c\u7f8e\u8a89\u5ea6\uff0c\u62e5\u6709\u6743\u5a01\u673a\u6784\u7684\u80cc\u4e66\u6216\u884c\u4e1a\u5956\u9879\u3002<\/li>\n<li><strong>\u9ad8\u6548\u7684\u9500\u552e\u56e2\u961f\uff1a<\/strong> \u56e2\u961f\u662f\u5426\u5177\u5907\u6df1\u523b\u7684\u884c\u4e1a\u6d1e\u5bdf\u529b\u3001\u4e13\u4e1a\u7684\u54a8\u8be2\u5f0f\u9500\u552e\u80fd\u529b\u4ee5\u53ca\u9ad8\u6548\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u6c34\u5e73\u3002<\/li>\n<li><strong>\u6210\u529f\u7684\u5ba2\u6237\u6848\u4f8b\uff1a<\/strong> \u662f\u5426\u62e5\u6709\u8db3\u591f\u6570\u91cf\u548c\u8d28\u91cf\u7684\u3001\u5c24\u5176\u662f\u5728\u76ee\u6807\u884c\u4e1a\u5185\u5177\u6709\u6807\u6746\u6548\u5e94\u7684\u6210\u529f\u5ba2\u6237\u6848\u4f8b\uff0c\u8fd9\u4e9b\u662f\u8bc1\u660e\u4ea7\u54c1\u4ef7\u503c\u6700\u6709\u529b\u7684\u8bc1\u636e\u3002<\/li>\n<li><strong>\u72ec\u7279\u7684\u5b9a\u4ef7\u4e0e\u670d\u52a1\u6a21\u5f0f\uff1a<\/strong> \u662f\u5426\u63d0\u4f9b\u7075\u6d3b\u7684\u8ba2\u9605\u5236\u3001\u6309\u9700\u4ed8\u8d39\u6a21\u5f0f\uff0c\u6216\u62e5\u6709\u54cd\u5e94\u8fc5\u901f\u3001\u6ee1\u610f\u5ea6\u9ad8\u7684\u5ba2\u6237\u6210\u529f\u670d\u52a1\u4f53\u7cfb\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u4f18\u52bf\u6784\u6210\u4e86\u4f01\u4e1a\u9500\u552e\u7b56\u7565\u7684\u57fa\u77f3\u548c\u8fdb\u653b\u7684\u77db\u5934\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E5%86%85%E9%83%A8%E5%8A%A3%E5%8A%BF_Weaknesses_%E6%AD%A3%E8%A7%86%E5%88%B6%E7%BA%A6%E5%A2%9E%E9%95%BF%E7%9A%84%E5%86%85%E9%83%A8%E7%9F%AD%E6%9D%BF\"><\/span>2. \u5185\u90e8\u52a3\u52bf (Weaknesses): \u6b63\u89c6\u5236\u7ea6\u589e\u957f\u7684\u5185\u90e8\u77ed\u677f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e0e\u4f18\u52bf\u76f8\u5bf9\uff0c\u5185\u90e8\u52a3\u52bf\u662f\u5236\u7ea6\u4f01\u4e1a\u53d1\u5c55\u7684\u5185\u90e8\u56e0\u7d20\u3002\u5ba2\u89c2\u3001\u5766\u8bda\u5730\u8bc6\u522b\u5e76\u627f\u8ba4\u8fd9\u4e9b\u77ed\u677f\uff0c\u662f\u5236\u5b9a\u6539\u8fdb\u7b56\u7565\u3001\u5b9e\u73b0\u626d\u8f6c\u6027\u589e\u957f\u7684\u524d\u63d0\u3002\u5e38\u89c1\u7684\u52a3\u52bf\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u4ea7\u54c1\u529f\u80fd\u8986\u76d6\u4e0d\u5168\uff1a<\/strong> \u76f8\u6bd4\u7ade\u4e89\u5bf9\u624b\uff0c\u4ea7\u54c1\u5728\u67d0\u4e9b\u5173\u952e\u4e1a\u52a1\u6d41\u7a0b\u4e0a\u5b58\u5728\u529f\u80fd\u7f3a\u5931\u6216\u6df1\u5ea6\u4e0d\u8db3\uff0c\u65e0\u6cd5\u6ee1\u8db3\u90e8\u5206\u5ba2\u6237\u7684\u7efc\u5408\u6027\u9700\u6c42\u3002<\/li>\n<li><strong>\u9500\u552e\u5468\u671f\u8fc7\u957f\uff1a<\/strong> \u4ece\u63a5\u89e6\u5ba2\u6237\u5230\u6700\u7ec8\u7b7e\u7ea6\u7684\u5468\u671f\u8fdc\u8d85\u884c\u4e1a\u5e73\u5747\u6c34\u5e73\uff0c\u53ef\u80fd\u6e90\u4e8e\u4ea7\u54c1\u590d\u6742\u3001\u51b3\u7b56\u6d41\u7a0b\u7e41\u7410\u6216\u9500\u552e\u5de5\u5177\u6548\u7387\u4f4e\u4e0b\u3002<\/li>\n<li><strong>\u552e\u540e\u670d\u52a1\u54cd\u5e94\u6162\uff1a<\/strong> \u5ba2\u6237\u5728\u5b9e\u65bd\u6216\u4f7f\u7528\u8fc7\u7a0b\u4e2d\u9047\u5230\u7684\u95ee\u9898\u65e0\u6cd5\u5f97\u5230\u53ca\u65f6\u6709\u6548\u7684\u89e3\u51b3\uff0c\u5f71\u54cd\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u53e3\u7891\u3002<\/li>\n<li><strong>\u54c1\u724c\u77e5\u540d\u5ea6\u6709\u9650\uff1a<\/strong> \u7279\u522b\u662f\u5bf9\u4e8e\u65b0\u8fdb\u5165\u8005\u6216\u4e13\u6ce8\u4e8e\u7279\u5b9a\u7ec6\u5206\u5e02\u573a\u7684\u5382\u5546\uff0c\u54c1\u724c\u5f71\u54cd\u529b\u4e0d\u8db3\u5bfc\u81f4\u83b7\u5ba2\u6210\u672c\u9ad8\u6602\u3002<\/li>\n<li><strong>\u7f3a\u4e4f\u7279\u5b9a\u884c\u4e1a\u7684\u89e3\u51b3\u65b9\u6848\uff1a<\/strong> \u4ea7\u54c1\u901a\u7528\u6027\u5f3a\u4f46\u884c\u4e1a\u5c5e\u6027\u5f31\uff0c\u96be\u4ee5\u6253\u52a8\u5bf9\u884c\u4e1aKnow-how\u8981\u6c42\u9ad8\u7684\u5ba2\u6237\u3002<\/li>\n<\/ul>\n<p>\u6b63\u89c6\u52a3\u52bf\u5e76\u975e\u81ea\u6211\u5426\u5b9a\uff0c\u800c\u662f\u4e3a\u4e86\u627e\u5230\u6700\u9700\u8981\u6295\u5165\u8d44\u6e90\u8fdb\u884c\u4f18\u5316\u7684\u73af\u8282\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E5%A4%96%E9%83%A8%E6%9C%BA%E4%BC%9A_Opportunities_%E6%8D%95%E6%8D%89%E5%B8%82%E5%9C%BA%E5%A2%9E%E9%95%BF%E7%9A%84%E6%96%B0%E9%A3%8E%E5%8F%A3\"><\/span>3. \u5916\u90e8\u673a\u4f1a (Opportunities): \u6355\u6349\u5e02\u573a\u589e\u957f\u7684\u65b0\u98ce\u53e3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5916\u90e8\u673a\u4f1a\u662f\u5e02\u573a\u73af\u5883\u4e2d\u5b58\u5728\u7684\u3001\u6709\u5229\u4e8e\u4f01\u4e1a\u5b9e\u73b0\u9500\u552e\u589e\u957f\u7684\u79ef\u6781\u56e0\u7d20\u3002\u654f\u9510\u5730\u6355\u6349\u8fd9\u4e9b\u201c\u98ce\u53e3\u201d\uff0c\u662f\u5b9e\u73b0\u8de8\u8d8a\u5f0f\u53d1\u5c55\u7684\u5173\u952e\u3002\u5f53\u524d\u4e2d\u56fd\u5e02\u573a\u4e3aERP\u9500\u552e\u63d0\u4f9b\u4e86\u8bf8\u591a\u673a\u4f1a\uff1a<\/p>\n<ul>\n<li><strong>\u56fd\u5bb6\u653f\u7b56\u7ea2\u5229\uff1a<\/strong> \u201c\u65b0\u57fa\u5efa\u201d\u3001\u201c\u4e13\u7cbe\u7279\u65b0\u201d\u3001\u201c\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u201d\u7b49\u56fd\u5bb6\u6218\u7565\u7684\u6301\u7eed\u63a8\u8fdb\uff0c\u4e3aERP\u5382\u5546\u521b\u9020\u4e86\u5de8\u5927\u7684\u5e02\u573a\u9700\u6c42\u3002<\/li>\n<li><strong>\u7279\u5b9a\u884c\u4e1a\u7206\u53d1\u5f0f\u589e\u957f\uff1a<\/strong> \u65b0\u80fd\u6e90\u3001\u751f\u7269\u533b\u836f\u3001\u65b0\u96f6\u552e\u3001\u8de8\u5883\u7535\u5546\u7b49\u884c\u4e1a\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u50ac\u751f\u4e86\u5bf9\u65b0\u578b\u3001\u654f\u6377ERP\u7cfb\u7edf\u7684\u8feb\u5207\u9700\u6c42\u3002<\/li>\n<li><strong>\u65b0\u6280\u672f\u878d\u5408\u8d8b\u52bf\uff1a<\/strong> \u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u3001\u7269\u8054\u7f51\uff08IoT\uff09\u3001\u5927\u6570\u636e\u3001\u4e91\u8ba1\u7b97\u7b49\u6280\u672f\u4e0eERP\u7684\u6df1\u5ea6\u878d\u5408\uff0c\u4e3a\u4ea7\u54c1\u521b\u65b0\u548c\u670d\u52a1\u5347\u7ea7\u6253\u5f00\u4e86\u65b0\u7684\u60f3\u8c61\u7a7a\u95f4\u3002<\/li>\n<li><strong>\u7ade\u4e89\u5bf9\u624b\u7684\u6218\u7565\u5931\u8bef\uff1a<\/strong> \u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u53ef\u80fd\u56e0\u4ea7\u54c1\u8fed\u4ee3\u7f13\u6162\u3001\u670d\u52a1\u8d28\u91cf\u4e0b\u964d\u6216\u6218\u7565\u8c03\u6574\u5931\u5f53\uff0c\u800c\u91ca\u653e\u51fa\u90e8\u5206\u5e02\u573a\u7a7a\u95f4\u3002<\/li>\n<\/ul>\n<p>\u673a\u4f1a\u7a0d\u7eb5\u5373\u901d\uff0c\u9700\u8981\u4f01\u4e1a\u5177\u5907\u9ad8\u5ea6\u7684\u5e02\u573a\u654f\u611f\u6027\u548c\u5feb\u901f\u7684\u54cd\u5e94\u80fd\u529b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_%E5%A4%96%E9%83%A8%E5%A8%81%E8%83%81_Threats_%E9%A2%84%E8%A7%81%E5%B9%B6%E8%A7%84%E9%81%BF%E6%BD%9C%E5%9C%A8%E7%9A%84%E5%B8%82%E5%9C%BA%E9%A3%8E%E9%99%A9\"><\/span>4. \u5916\u90e8\u5a01\u80c1 (Threats): \u9884\u89c1\u5e76\u89c4\u907f\u6f5c\u5728\u7684\u5e02\u573a\u98ce\u9669<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5916\u90e8\u5a01\u80c1\u662f\u6307\u73af\u5883\u4e2d\u5bf9\u4f01\u4e1a\u6784\u6210\u6311\u6218\u751a\u81f3\u5371\u9669\u7684\u4e0d\u5229\u56e0\u7d20\u3002\u63d0\u524d\u9884\u89c1\u5e76\u5236\u5b9a\u5e94\u5bf9\u9884\u6848\uff0c\u662f\u786e\u4fdd\u4f01\u4e1a\u7a33\u5065\u7ecf\u8425\u7684\u201c\u5b89\u5168\u57ab\u201d\u3002ERP\u9500\u552e\u9762\u4e34\u7684\u5178\u578b\u5a01\u80c1\u6709\uff1a<\/p>\n<ul>\n<li><strong>\u5b8f\u89c2\u7ecf\u6d4e\u4e0b\u884c\u538b\u529b\uff1a<\/strong> \u7ecf\u6d4e\u589e\u957f\u653e\u7f13\u53ef\u80fd\u5bfc\u81f4\u4f01\u4e1a\u5ba2\u6237\u6536\u7d27IT\u9884\u7b97\uff0c\u63a8\u8fdf\u6216\u53d6\u6d88ERP\u91c7\u8d2d\u8ba1\u5212\u3002<\/li>\n<li><strong>\u98a0\u8986\u6027\u6280\u672f\u6216\u5546\u4e1a\u6a21\u5f0f\uff1a<\/strong> \u4f4e\u4ee3\u7801\/<span class=\"xintheme_keyword_link\"><a href=\"https:\/\/www.zdsztech.com\/engine\" target=\"_blank\" title=\"\u65e0\u4ee3\u7801\u5e73\u53f0\">\u65e0\u4ee3\u7801\u5e73\u53f0<\/a><\/span>\u7684\u5174\u8d77\u3001\u66f4\u52a0\u5782\u76f4\u7ec6\u5206\u7684SaaS\u5de5\u5177\uff0c\u53ef\u80fd\u4ece\u4e0d\u540c\u7ef4\u5ea6\u4fb5\u8680\u4f20\u7edfERP\u7684\u5e02\u573a\u3002<\/li>\n<li><strong>\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u53d1\u8d77\u4ef7\u683c\u6218\uff1a<\/strong> \u5e02\u573a\u9886\u5bfc\u8005\u6216\u65b0\u664b\u8005\u4e3a\u62a2\u5360\u4efd\u989d\u800c\u91c7\u53d6\u7684\u6fc0\u8fdb\u5b9a\u4ef7\u7b56\u7565\uff0c\u53ef\u80fd\u4e25\u91cd\u6270\u4e71\u5e02\u573a\u79e9\u5e8f\uff0c\u538b\u7f29\u5229\u6da6\u7a7a\u95f4\u3002<\/li>\n<li><strong>\u5ba2\u6237\u9700\u6c42\u53d1\u751f\u6839\u672c\u6027\u8f6c\u53d8\uff1a<\/strong> \u5ba2\u6237\u53ef\u80fd\u4e0d\u518d\u8ffd\u6c42\u5927\u800c\u5168\u7684\u7cfb\u7edf\uff0c\u8f6c\u800c\u9752\u7750\u66f4\u8f7b\u91cf\u3001\u66f4\u7075\u6d3b\u3001\u53ef\u7ec4\u5408\u7684\u5e94\u7528\u751f\u6001\u3002<\/li>\n<li><strong>\u6570\u636e\u5b89\u5168\u4e0e\u5408\u89c4\u6027\u8981\u6c42\u65e5\u76ca\u4e25\u683c\uff1a<\/strong> \u300a\u6570\u636e\u5b89\u5168\u6cd5\u300b\u3001\u300a\u4e2a\u4eba\u4fe1\u606f\u4fdd\u62a4\u6cd5\u300b\u7b49\u6cd5\u89c4\u7684\u5b9e\u65bd\uff0c\u5bf9ERP\u7cfb\u7edf\u7684\u6570\u636e\u5904\u7406\u3001\u5b58\u50a8\u548c\u5b89\u5168\u80fd\u529b\u63d0\u51fa\u4e86\u524d\u6240\u672a\u6709\u7684\u9ad8\u8981\u6c42\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81%E6%95%B0%E6%8D%AE%E9%A9%B1%E5%8A%A8%EF%BC%9A%E6%9E%84%E5%BB%BAERP%E9%94%80%E5%94%AESWOT%E5%88%86%E6%9E%90%E7%9F%A9%E9%98%B5%E7%9A%84%E5%AE%9E%E6%93%8D%E6%8C%87%E5%8D%97\"><\/span>\u4e8c\u3001\u6570\u636e\u9a71\u52a8\uff1a\u6784\u5efaERP\u9500\u552eSWOT\u5206\u6790\u77e9\u9635\u7684\u5b9e\u64cd\u6307\u5357<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e00\u4e2a\u9ad8\u8d28\u91cf\u7684SWOT\u5206\u6790\u7edd\u975e\u51e0\u4f4d\u9ad8\u7ba1\u5728\u4f1a\u8bae\u5ba4\u91cc\u7684\u5934\u8111\u98ce\u66b4\uff0c\u5b83\u5fc5\u987b\u5efa\u7acb\u5728\u575a\u5b9e\u7684\u6570\u636e\u57fa\u7840\u4e4b\u4e0a\u3002\u4ece\u5b9a\u6027\u7684\u611f\u77e5\u8d70\u5411\u5b9a\u91cf\u7684\u8bc4\u4f30\uff0c\u662f\u786e\u4fdd\u5206\u6790\u5ba2\u89c2\u6027\u4e0e\u6df1\u5ea6\u7684\u5173\u952e\u3002\u4ee5\u4e0b\u662f\u4e00\u4e2a\u6784\u5efa\u6570\u636e\u9a71\u52a8\u7684ERP\u9500\u552eSWOT\u5206\u6790\u77e9\u9635\u7684\u5b9e\u64cd\u6307\u5357\u3002<\/p>\n<p>\u9996\u5148\uff0c\u6211\u4eec\u9700\u8981\u5efa\u7acb\u4e00\u4e2a\u7ed3\u6784\u5316\u7684\u5206\u6790\u77e9\u9635\uff0c\u5e76\u660e\u786e\u6bcf\u4e2a\u8c61\u9650\u7684\u6570\u636e\u6765\u6e90\u3002\u5b9a\u6027\u63cf\u8ff0\u4e0e\u5b9a\u91cf\u8bc4\u5206\u76f8\u7ed3\u5408\uff0c\u624d\u80fd\u8ba9\u5206\u6790\u7ed3\u679c\u66f4\u5177\u8bf4\u670d\u529b\u548c\u53ef\u64cd\u4f5c\u6027\u3002<\/p>\n<p><strong>ERP\u9500\u552eSWOT\u5206\u6790\u77e9\u9635\u6a21\u677f\u4e0e\u6570\u636e\u6536\u96c6\u6307\u5357<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th align=\"left\"><strong>SWOT\u77e9\u9635<\/strong><\/th>\n<th align=\"left\"><strong>\u5185\u90e8\u56e0\u7d20 (Internal)<\/strong><\/th>\n<th align=\"left\"><strong>\u5916\u90e8\u56e0\u7d20 (External)<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>\u79ef\u6781\u56e0\u7d20 (Positive)<\/strong><\/td>\n<td align=\"left\"><strong>S - \u4f18\u52bf (Strengths)<\/strong>  <em>\u8bc6\u522b\u5e76\u91cf\u5316\u4f60\u7684\u6838\u5fc3\u7ade\u4e89\u529b<\/em><\/td>\n<td align=\"left\"><strong>O - \u673a\u4f1a (Opportunities)<\/strong>  <em>\u8bc6\u522b\u5e76\u91cf\u5316\u5e02\u573a\u7684\u589e\u957f\u6f5c\u529b<\/em><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>\u6570\u636e\u6536\u96c6\u6e20\u9053\u5efa\u8bae<\/strong><\/td>\n<td align=\"left\">- <strong>CRM\u6570\u636e\u5206\u6790\uff1a<\/strong> \u9ad8\u8d62\u7387\u7684\u9500\u552e\u7ebf\u7d22\u6765\u6e90\u3001\u9ad8\u8f6c\u5316\u7387\u7684\u4ea7\u54c1\u529f\u80fd\u70b9\u3002  - <strong>\u5ba2\u6237\u8bbf\u8c08\u4e0eNPS\u8c03\u7814\uff1a<\/strong> \u5ba2\u6237\u6700\u8d5e\u8d4f\u7684\u4ea7\u54c1\u7279\u6027\u3001\u670d\u52a1\u73af\u8282\u3002  - <strong>\u9500\u552e\u56e2\u961f\u53cd\u9988\uff1a<\/strong> \u4e00\u7ebf\u9500\u552e\u8ba4\u4e3a\u6700\u6709\u6548\u7684\u201c\u9500\u552e\u6b66\u5668\u201d\u3002  - <strong>\u4ea7\u54c1\u6027\u80fd\u6d4b\u8bd5\u62a5\u544a\uff1a<\/strong> \u4e0e\u7ade\u54c1\u5bf9\u6bd4\u7684\u6280\u672f\u6027\u80fd\u6307\u6807\u3002  - <strong>\u8d22\u52a1\u62a5\u544a\uff1a<\/strong> \u9ad8\u5229\u6da6\u7387\u7684\u4ea7\u54c1\u7ebf\u6216\u670d\u52a1\u3002<\/td>\n<td align=\"left\">- <strong>\u884c\u4e1a\u7814\u7a76\u62a5\u544a\uff1a<\/strong> (\u5982Gartner, IDC) \u5bf9\u5e02\u573a\u89c4\u6a21\u3001\u589e\u957f\u7387\u7684\u9884\u6d4b\u3002  - <strong>\u56fd\u5bb6\u653f\u7b56\u6587\u4ef6\u89e3\u8bfb\uff1a<\/strong> \u68b3\u7406\u4e0e\u6570\u5b57\u5316\u8f6c\u578b\u76f8\u5173\u7684\u6276\u6301\u653f\u7b56\u3002  - <strong>\u7ade\u54c1\u52a8\u6001\u76d1\u63a7\uff1a<\/strong> \u7ade\u4e89\u5bf9\u624b\u7684\u8d22\u62a5\u3001\u65b0\u95fb\u7a3f\u3001\u6218\u7565\u8c03\u6574\u4fe1\u606f\u3002  - <strong>\u5173\u952e\u8bcd\u641c\u7d22\u8d8b\u52bf\u5206\u6790\uff1a<\/strong> (\u5982\u767e\u5ea6\u6307\u6570) \u7279\u5b9a\u884c\u4e1a+ERP\u9700\u6c42\u7684\u589e\u957f\u8d8b\u52bf\u3002  - <strong>\u6280\u672f\u8d8b\u52bf\u62a5\u544a\uff1a<\/strong> AI\u3001\u4e91\u8ba1\u7b97\u7b49\u65b0\u6280\u672f\u4e0eERP\u7ed3\u5408\u7684\u5e94\u7528\u524d\u666f\u5206\u6790\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>\u6d88\u6781\u56e0\u7d20 (Negative)<\/strong><\/td>\n<td align=\"left\"><strong>W - \u52a3\u52bf (Weaknesses)<\/strong>  <em>\u8bc6\u522b\u5e76\u91cf\u5316\u4f60\u7684\u5185\u90e8\u589e\u957f\u74f6\u9888<\/em><\/td>\n<td align=\"left\"><strong>T - \u5a01\u80c1 (Threats)<\/strong>  <em>\u8bc6\u522b\u5e76\u91cf\u5316\u5e02\u573a\u7684\u6f5c\u5728\u98ce\u9669<\/em><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>\u6570\u636e\u6536\u96c6\u6e20\u9053\u5efa\u8bae<\/strong><\/td>\n<td align=\"left\">- <strong>CRM\u6570\u636e\u5206\u6790\uff1a<\/strong> \u9500\u552e\u6f0f\u6597\u4e2d\u6d41\u5931\u7387\u6700\u9ad8\u7684\u9636\u6bb5\u3001\u5ba2\u6237\u62d2\u7edd\u7684\u4e3b\u8981\u539f\u56e0\u3002  - <strong>\u552e\u540e\u670d\u52a1\u5de5\u5355\u5206\u6790\uff1a<\/strong> \u5ba2\u6237\u6295\u8bc9\u6700\u96c6\u4e2d\u7684\u95ee\u9898\u7c7b\u578b\u3002  - <strong>\u5458\u5de5\u533f\u540d\u8c03\u7814\uff1a<\/strong> \u5185\u90e8\u6d41\u7a0b\u3001\u8de8\u90e8\u95e8\u534f\u4f5c\u7684\u75db\u70b9\u3002  - <strong>\u7ade\u54c1\u529f\u80fd\u5bf9\u6bd4\u5206\u6790\uff1a<\/strong> \u660e\u786e\u81ea\u8eab\u4ea7\u54c1\u7684\u529f\u80fd\u77ed\u677f\u3002  - <strong>\u5ba2\u6237\u6d41\u5931\u5206\u6790\u62a5\u544a\uff1a<\/strong> \u5206\u6790\u6d41\u5931\u5ba2\u6237\u7684\u53bb\u5411\u548c\u539f\u56e0\u3002<\/td>\n<td align=\"left\">- <strong>\u5b8f\u89c2\u7ecf\u6d4e\u6570\u636e\u62a5\u544a\uff1a<\/strong> (\u5982PMI\u6307\u6570) \u5224\u65ad\u7ecf\u6d4e\u666f\u6c14\u5ea6\u3002  - <strong>\u7ade\u54c1\u4ef7\u683c\u60c5\u62a5\u6536\u96c6\uff1a<\/strong> \u5bf9\u624b\u5728\u62db\u6295\u6807\u4e2d\u7684\u62a5\u4ef7\u7b56\u7565\u3002  - <strong>\u6cd5\u5f8b\u6cd5\u89c4\u66f4\u65b0\uff1a<\/strong> \u5173\u6ce8\u6570\u636e\u5b89\u5168\u3001\u9690\u79c1\u4fdd\u62a4\u7b49\u9886\u57df\u7684\u7acb\u6cd5\u52a8\u6001\u3002  - <strong>\u6280\u672f\u5a92\u4f53\u4e0e\u793e\u533a\uff1a<\/strong> \u76d1\u6d4b\u53ef\u80fd\u98a0\u8986\u5e02\u573a\u7684\u201c\u9ed1\u9a6c\u201d\u6280\u672f\u6216\u6a21\u5f0f\u3002  - <strong>\u5ba2\u6237\u9700\u6c42\u8c03\u7814\uff1a<\/strong> \u4e86\u89e3\u5ba2\u6237\u9884\u7b97\u53d8\u5316\u8d8b\u52bf\u53ca\u5bf9\u66ff\u4ee3\u65b9\u6848\u7684\u770b\u6cd5\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u91cf\u5316\u8bc4\u4f30\u65b9\u6cd5\uff1a\u91cd\u8981\u6027-\u7d27\u8feb\u6027\u8bc4\u5206<\/strong><\/p>\n<p>\u5728\u8bc6\u522b\u51fa\u5404\u4e2a\u56e0\u7d20\u540e\uff0c\u4e3a\u4e86\u786e\u5b9a\u4f18\u5148\u7ea7\uff0c\u6211\u4eec\u9700\u8981\u5bf9\u5176\u8fdb\u884c\u91cf\u5316\u8bc4\u4f30\u3002\u53ef\u4ee5\u5f15\u5165\u4e00\u4e2a\u7b80\u5355\u7684\u4e8c\u7ef4\u8bc4\u5206\u4f53\u7cfb\uff1a<\/p>\n<ol>\n<li><strong>\u91cd\u8981\u6027 (Importance)\uff1a<\/strong> \u8be5\u56e0\u7d20\u5bf9\u516c\u53f8\u9500\u552e\u76ee\u6807\uff08\u5982\u6536\u5165\u589e\u957f\u3001\u5e02\u573a\u4efd\u989d\uff09\u7684\u5b9e\u73b0\u6709\u591a\u5927\u7684\u5f71\u54cd\uff1f\uff081-5\u5206\uff0c1=\u5f71\u54cd\u6781\u5c0f\uff0c5=\u5f71\u54cd\u6781\u5927\uff09<\/li>\n<li><strong>\u7d27\u8feb\u6027 (Urgency)\uff1a<\/strong> \u8be5\u56e0\u7d20\u9700\u8981\u591a\u5feb\u88ab\u54cd\u5e94\u6216\u5904\u7406\uff1f\uff081-5\u5206\uff0c1=\u53ef\u957f\u671f\u5173\u6ce8\uff0c5=\u9700\u7acb\u5373\u884c\u52a8\uff09<\/li>\n<\/ol>\n<p>\u5c06\u6bcf\u4e2a\u56e0\u7d20\uff08S, W, O, T\uff09\u90fd\u8fdb\u884c\u6253\u5206\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li><strong>S1\uff1a\u4ea7\u54c1\u6280\u672f\u9886\u5148\uff08\u91cd\u8981\u6027: 5, \u7d27\u8feb\u6027: 3\uff09<\/strong> -&gt; \u8fd9\u662f\u4e00\u4e2a\u9700\u8981\u6301\u7eed\u4fdd\u6301\u548c\u5ba3\u4f20\u7684\u6838\u5fc3\u4f18\u52bf\u3002<\/li>\n<li><strong>W1\uff1a\u552e\u540e\u670d\u52a1\u54cd\u5e94\u6162\uff08\u91cd\u8981\u6027: 4, \u7d27\u8feb\u6027: 5\uff09<\/strong> -&gt; \u8fd9\u662f\u4e00\u4e2a\u4e25\u91cd\u5f71\u54cd\u5ba2\u6237\u53e3\u7891\u7684\u77ed\u677f\uff0c\u9700\u7acb\u5373\u7740\u624b\u6539\u8fdb\u3002<\/li>\n<li><strong>O1\uff1a\u56fd\u5bb6\u63a8\u52a8\u5236\u9020\u4e1a\u6570\u5b57\u5316\uff08\u91cd\u8981\u6027: 5, \u7d27\u8feb\u6027: 4\uff09<\/strong> -&gt; \u8fd9\u662f\u4e00\u4e2a\u5fc5\u987b\u5feb\u901f\u6293\u4f4f\u7684\u91cd\u5927\u5e02\u573a\u673a\u4f1a\u3002<\/li>\n<li><strong>T1\uff1a\u4e3b\u8981\u5bf9\u624b\u53d1\u8d77\u4ef7\u683c\u6218\uff08\u91cd\u8981\u6027: 4, \u7d27\u8feb\u6027: 5\uff09<\/strong> -&gt; \u8fd9\u662f\u4e00\u4e2a\u9700\u8981\u7acb\u523b\u5236\u5b9a\u5e94\u5bf9\u7b56\u7565\u7684\u7d27\u6025\u5a01\u80c1\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u8fd9\u4e2a\u6570\u636e\u9a71\u52a8\u7684\u77e9\u9635\u548c\u91cf\u5316\u8bc4\u5206\u8fc7\u7a0b\uff0c\u4f01\u4e1a\u51b3\u7b56\u8005\u53ef\u4ee5\u83b7\u5f97\u4e00\u5f20\u6e05\u6670\u7684\u6218\u7565\u5730\u56fe\uff0c\u660e\u786e\u54ea\u4e9b\u662f\u9700\u8981\u5de9\u56fa\u7684\u201c\u5c71\u5934\u201d\uff0c\u54ea\u4e9b\u662f\u9700\u8981\u586b\u8865\u7684\u201c\u6d3c\u5730\u201d\uff0c\u54ea\u4e9b\u662f\u9700\u8981\u8ffd\u9010\u7684\u201c\u98ce\u53e3\u201d\uff0c\u4ee5\u53ca\u54ea\u4e9b\u662f\u9700\u8981\u89c4\u907f\u7684\u201c\u96f7\u533a\u201d\u3002\u8fd9\u4e3a\u4e0b\u4e00\u6b65\u7684\u6218\u7565\u751f\u6210\u5960\u5b9a\u4e86\u575a\u5b9e\u7684\u57fa\u7840\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81%E6%88%98%E7%95%A5%E7%94%9F%E6%88%90%EF%BC%9A%E4%BB%8ESWOT%E7%9F%A9%E9%98%B5%E5%88%B0%E5%9B%9B%E7%A7%8D%E6%A0%B8%E5%BF%83%E9%94%80%E5%94%AE%E7%AD%96%E7%95%A5%E7%9A%84%E6%8E%A8%E6%BC%94\"><\/span>\u4e09\u3001\u6218\u7565\u751f\u6210\uff1a\u4eceSWOT\u77e9\u9635\u5230\u56db\u79cd\u6838\u5fc3\u9500\u552e\u7b56\u7565\u7684\u63a8\u6f14<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5b8c\u6210\u6570\u636e\u9a71\u52a8\u7684SWOT\u5206\u6790\u77e9\u9635\u540e\uff0c\u6211\u4eec\u4fbf\u62e5\u6709\u4e86\u4e00\u5f20\u63cf\u7ed8\u4f01\u4e1a\u5185\u5916\u90e8\u73af\u5883\u7684\u201c\u6218\u7565\u5730\u56fe\u201d\u3002\u7136\u800c\uff0c\u5206\u6790\u672c\u8eab\u5e76\u975e\u76ee\u7684\uff0c\u771f\u6b63\u7684\u4ef7\u503c\u5728\u4e8e\u57fa\u4e8e\u5206\u6790\u7ed3\u679c\uff0c\u63a8\u6f14\u51fa\u5177\u4f53\u3001\u53ef\u884c\u7684\u9500\u552e\u7b56\u7565\u3002\u901a\u8fc7\u5c06\u5185\u90e8\u56e0\u7d20\uff08S\/W\uff09\u4e0e\u5916\u90e8\u56e0\u7d20\uff08O\/T\uff09\u8fdb\u884c\u4e24\u4e24\u7ec4\u5408\uff0c\u6211\u4eec\u53ef\u4ee5\u751f\u6210\u56db\u79cd\u6838\u5fc3\u7684\u6218\u7565\u7c7b\u578b\u3002\u4ee5\u4e0b\u5c06\u7ed3\u5408ERP\u9500\u552e\u573a\u666f\uff0c\u5bf9\u8fd9\u56db\u79cd\u6218\u7565\u8fdb\u884c\u8be6\u7ec6\u9610\u8ff0\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_SO_%E4%BC%98%E5%8A%BF-%E6%9C%BA%E4%BC%9A_%E5%A2%9E%E9%95%BF%E5%9E%8B%E7%AD%96%E7%95%A5%EF%BC%9A%E5%A6%82%E4%BD%95%E6%9C%80%E5%A4%A7%E5%8C%96%E5%B8%82%E5%9C%BA%E6%88%98%E6%9E%9C%EF%BC%9F\"><\/span>1. SO (\u4f18\u52bf-\u673a\u4f1a) \u589e\u957f\u578b\u7b56\u7565\uff1a\u5982\u4f55\u6700\u5927\u5316\u5e02\u573a\u6218\u679c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8fd9\u662f\u6700\u7406\u60f3\u7684\u6218\u7565\u6a21\u5f0f\uff0c\u65e8\u5728\u5229\u7528\u4f01\u4e1a\u7684\u5185\u90e8\u4f18\u52bf\uff08Strengths\uff09\u53bb\u6355\u6349\u548c\u5229\u7528\u5916\u90e8\u7684\u5e02\u573a\u673a\u4f1a\uff08Opportunities\uff09\u3002\u5176\u6838\u5fc3\u601d\u60f3\u662f\u201c\u4e58\u80dc\u8ffd\u51fb\u201d\uff0c\u5c06\u6700\u5f3a\u7684\u706b\u529b\u6295\u5411\u6700\u6709\u6f5c\u529b\u7684\u6218\u573a\uff0c\u4ee5\u5b9e\u73b0\u6700\u5927\u5316\u7684\u589e\u957f\u3002<\/p>\n<ul>\n<li><strong>\u6218\u7565\u903b\u8f91\uff1a<\/strong> \u5185\u90e8\u80fd\u529b\u4e0e\u5916\u90e8\u673a\u9047\u9ad8\u5ea6\u5339\u914d\u3002<\/li>\n<li><strong>ERP\u9500\u552e\u573a\u666f\u884c\u52a8\u5efa\u8bae\uff1a<\/strong>\n<ul>\n<li><strong>\u884c\u52a8\u4e00\uff1a\u63a8\u51fa\u884c\u4e1a\u6df1\u5ea6\u89e3\u51b3\u65b9\u6848\u3002<\/strong> \u5982\u679c\u4f01\u4e1a\u62e5\u6709\u9886\u5148\u7684\u4ea7\u54c1\u6280\u672f\uff08S\uff09\uff0c\u540c\u65f6\u5e02\u573a\u5bf9\u7279\u5b9a\u884c\u4e1a\uff08\u5982\u9ad8\u7aef\u5236\u9020\u3001\u65b0\u96f6\u552e\uff09\u7684\u6570\u5b57\u5316\u9700\u6c42\u6b63\u5728\u7206\u53d1\uff08O\uff09\uff0c\u5e94\u7acb\u5373\u8c03\u96c6\u7814\u53d1\u548c\u5e02\u573a\u8d44\u6e90\uff0c\u5feb\u901f\u63a8\u51fa\u9488\u5bf9\u8be5\u884c\u4e1a\u7684\u6df1\u5ea6\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u5229\u7528\u5df2\u6709\u7684\u6807\u6746\u5ba2\u6237\u6848\u4f8b\u8fdb\u884c\u7cbe\u51c6\u8425\u9500\uff0c\u62a2\u5360\u884c\u4e1a\u5236\u9ad8\u70b9\u3002<\/li>\n<li><strong>\u884c\u52a8\u4e8c\uff1a\u5229\u7528\u54c1\u724c\u58f0\u8a89\u6269\u5927\u5e02\u573a\u8986\u76d6\u3002<\/strong> \u82e5\u4f01\u4e1a\u5df2\u5177\u5907\u5f3a\u5927\u7684\u54c1\u724c\u58f0\u8a89\uff08S\uff09\uff0c\u4e14\u56fd\u5bb6\u6b63\u5927\u529b\u6276\u6301\u4e2d\u5c0f\u4f01\u4e1a\u201c\u4e13\u7cbe\u7279\u65b0\u201d\u53d1\u5c55\uff08O\uff09\uff0c\u53ef\u4ee5\u53d1\u8d77\u9488\u5bf9\u8be5\u7fa4\u4f53\u7684\u4e13\u9879\u5e02\u573a\u6d3b\u52a8\uff0c\u5229\u7528\u54c1\u724c\u80cc\u4e66\u964d\u4f4e\u5176\u51b3\u7b56\u95e8\u69db\uff0c\u901a\u8fc7\u66f4\u5177\u6027\u4ef7\u6bd4\u7684\u6807\u51c6\u5316\u4ea7\u54c1\u6216SaaS\u670d\u52a1\uff0c\u5feb\u901f\u83b7\u53d6\u5927\u91cf\u65b0\u5ba2\u6237\u3002<\/li>\n<li><strong>\u884c\u52a8\u4e09\uff1a\u8d4b\u80fd\u9500\u552e\u56e2\u961f\u62a2\u5360\u65b0\u5174\u533a\u57df\u3002<\/strong> \u5f53\u62e5\u6709\u9ad8\u6548\u7684\u9500\u552e\u56e2\u961f\uff08S\uff09\u65f6\uff0c\u9762\u5bf9\u4e8c\u4e09\u7ebf\u57ce\u5e02\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5e02\u573a\u673a\u4f1a\uff08O\uff09\uff0c\u5e94\u5236\u5b9a\u533a\u57df\u6269\u5f20\u8ba1\u5212\uff0c\u5c06\u7cbe\u82f1\u9500\u552e\u529b\u91cf\u6d3e\u5f80\u6216\u91cd\u70b9\u652f\u6301\u8fd9\u4e9b\u65b0\u5174\u5e02\u573a\uff0c\u5efa\u7acb\u6865\u5934\u5821\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_WO_%E5%8A%A3%E5%8A%BF-%E6%9C%BA%E4%BC%9A_%E6%89%AD%E8%BD%AC%E5%9E%8B%E7%AD%96%E7%95%A5%EF%BC%9A%E5%A6%82%E4%BD%95%E5%8C%96%E7%9F%AD%E6%9D%BF%E4%B8%BA%E8%B7%B3%E6%9D%BF%EF%BC%9F\"><\/span>2. WO (\u52a3\u52bf-\u673a\u4f1a) \u626d\u8f6c\u578b\u7b56\u7565\uff1a\u5982\u4f55\u5316\u77ed\u677f\u4e3a\u8df3\u677f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5f53\u4f01\u4e1a\u5b58\u5728\u5185\u90e8\u52a3\u52bf\uff08Weaknesses\uff09\uff0c\u4f46\u5916\u90e8\u5e02\u573a\u53c8\u63d0\u4f9b\u4e86\u53ef\u4ee5\u5f25\u8865\u8fd9\u4e9b\u52a3\u52bf\u7684\u673a\u4f1a\uff08Opportunities\uff09\u65f6\uff0c\u5e94\u91c7\u53d6\u626d\u8f6c\u578b\u7b56\u7565\u3002\u5176\u6838\u5fc3\u662f\u201c\u501f\u529b\u6253\u529b\u201d\uff0c\u901a\u8fc7\u6293\u4f4f\u5916\u90e8\u673a\u9047\u6765\u6539\u5584\u6216\u514b\u670d\u5185\u90e8\u7684\u4e0d\u8db3\u3002<\/p>\n<ul>\n<li><strong>\u6218\u7565\u903b\u8f91\uff1a<\/strong> \u5916\u90e8\u673a\u9047\u53ef\u4ee5\u6210\u4e3a\u5f25\u8865\u5185\u90e8\u77ed\u677f\u7684\u50ac\u5316\u5242\u3002<\/li>\n<li><strong>ERP\u9500\u552e\u573a\u666f\u884c\u52a8\u5efa\u8bae\uff1a<\/strong>\n<ul>\n<li><strong>\u884c\u52a8\u4e00\uff1a\u501f\u52bf\u5e02\u573a\u6d3b\u52a8\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/strong> \u9488\u5bf9\u54c1\u724c\u77e5\u540d\u5ea6\u4e0d\u8db3\uff08W\uff09\u7684\u52a3\u52bf\uff0c\u53ef\u4ee5\u79ef\u6781\u53c2\u4e0e\u884c\u4e1a\u9876\u7ea7\u5cf0\u4f1a\u3001\u4e3e\u529e\u7ebf\u4e0a\u7814\u8ba8\u4f1a\u6216\u4e0e\u884c\u4e1aKOL\u5408\u4f5c\uff08O\uff09\uff0c\u96c6\u4e2d\u5c55\u793a\u4ea7\u54c1\u4eae\u70b9\u548c\u6210\u529f\u6848\u4f8b\uff0c\u5728\u77ed\u65f6\u95f4\u5185\u5feb\u901f\u5efa\u7acb\u4e13\u4e1a\u5f62\u8c61\u548c\u5e02\u573a\u58f0\u91cf\u3002<\/li>\n<li><strong>\u884c\u52a8\u4e8c\uff1a\u901a\u8fc7\u6218\u7565\u5408\u4f5c\u8865\u5168\u4ea7\u54c1\u80fd\u529b\u3002<\/strong> \u5982\u679c\u4ea7\u54c1\u5728\u67d0\u4e9b\u529f\u80fd\u4e0a\u5b58\u5728\u77ed\u677f\uff08W\uff09\uff0c\u800c\u5e02\u573a\u4e0a\u5b58\u5728\u63d0\u4f9b\u4e92\u8865\u6027SaaS\u5de5\u5177\u7684\u5382\u5546\uff08O\uff09\uff0c\u53ef\u4ee5\u5bfb\u6c42\u5efa\u7acb\u6218\u7565\u5408\u4f5c\u6216\u6280\u672f\u96c6\u6210\uff0c\u4ee5\u201cERP+\u201d\u7684\u751f\u6001\u6a21\u5f0f\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u5b8c\u6574\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5feb\u901f\u5f25\u8865\u81ea\u8eab\u4e0d\u8db3\u3002<\/li>\n<li><strong>\u884c\u52a8\u4e09\uff1a\u5229\u7528\u653f\u7b56\u7ea2\u5229\u4f18\u5316\u4ea7\u54c1\u3002<\/strong> \u9762\u5bf9\u56fd\u5bb6\u5bf9\u4fe1\u521b\u3001\u6570\u636e\u5b89\u5168\u7b49\u9886\u57df\u7684\u653f\u7b56\u652f\u6301\uff08O\uff09\uff0c\u53ef\u4ee5\u7533\u8bf7\u76f8\u5173\u79d1\u7814\u9879\u76ee\u6216\u8865\u8d34\uff0c\u5c06\u83b7\u5f97\u7684\u8d44\u6e90\u6295\u5165\u5230\u5f25\u8865\u4ea7\u54c1\u5728\u56fd\u4ea7\u5316\u9002\u914d\u6216\u5b89\u5168\u5408\u89c4\u65b9\u9762\u7684\u52a3\u52bf\uff08W\uff09\u4e0a\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_ST_%E4%BC%98%E5%8A%BF-%E5%A8%81%E8%83%81_%E5%A4%9A%E5%85%83%E5%8C%96%E7%AD%96%E7%95%A5%EF%BC%9A%E5%A6%82%E4%BD%95%E7%94%A8%E9%95%BF%E6%9D%BF%E6%8A%B5%E5%BE%A1%E9%A3%8E%E9%99%A9%EF%BC%9F\"><\/span>3. ST (\u4f18\u52bf-\u5a01\u80c1) \u591a\u5143\u5316\u7b56\u7565\uff1a\u5982\u4f55\u7528\u957f\u677f\u62b5\u5fa1\u98ce\u9669\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5f53\u5e02\u573a\u5b58\u5728\u5916\u90e8\u5a01\u80c1\uff08Threats\uff09\u65f6\uff0c\u4f01\u4e1a\u9700\u8981\u5229\u7528\u81ea\u8eab\u7684\u5185\u90e8\u4f18\u52bf\uff08Strengths\uff09\u6765\u89c4\u907f\u6216\u51cf\u8f7b\u8fd9\u4e9b\u5a01\u80c1\u5e26\u6765\u7684\u8d1f\u9762\u5f71\u54cd\u3002\u8fd9\u79cd\u7b56\u7565\u7684\u6838\u5fc3\u662f\u201c\u626c\u957f\u907f\u77ed\u201d\uff0c\u7528\u81ea\u5df1\u6700\u575a\u56fa\u7684\u76fe\u724c\u6765\u62b5\u5fa1\u5916\u90e8\u7684\u653b\u51fb\u3002<\/p>\n<ul>\n<li><strong>\u6218\u7565\u903b\u8f91\uff1a<\/strong> \u6838\u5fc3\u4f18\u52bf\u662f\u5e94\u5bf9\u5916\u90e8\u4e0d\u786e\u5b9a\u6027\u7684\u538b\u8231\u77f3\u3002<\/li>\n<li><strong>ERP\u9500\u552e\u573a\u666f\u884c\u52a8\u5efa\u8bae\uff1a<\/strong>\n<ul>\n<li><strong>\u884c\u52a8\u4e00\uff1a\u5f3a\u5316\u4ef7\u503c\u8425\u9500\u5e94\u5bf9\u4ef7\u683c\u6218\u3002<\/strong> \u9762\u5bf9\u7ade\u4e89\u5bf9\u624b\u53d1\u8d77\u4ef7\u683c\u6218\u7684\u5a01\u80c1\uff08T\uff09\uff0c\u5e94\u5927\u529b\u5f3a\u5316\u81ea\u8eab\u5353\u8d8a\u7684\u5ba2\u6237\u670d\u52a1\u3001\u6df1\u5ea6\u7684\u884c\u4e1a\u89e3\u51b3\u65b9\u6848\u548c\u4e30\u5bcc\u7684\u6210\u529f\u6848\u4f8b\uff08S\uff09\uff0c\u5c06\u9500\u552e\u5bf9\u8bdd\u4ece\u201c\u4ef7\u683c\u201d\u5f15\u5411\u201c\u4ef7\u503c\u201d\uff0c\u9501\u5b9a\u90a3\u4e9b\u66f4\u770b\u91cd\u957f\u671f\u56de\u62a5\u800c\u975e\u77ed\u671f\u6210\u672c\u7684\u9ad8\u4ef7\u503c\u5ba2\u6237\u3002<\/li>\n<li><strong>\u884c\u52a8\u4e8c\uff1a\u51ed\u501f\u6280\u672f\u4f18\u52bf\u5f00\u8f9f\u65b0\u8d5b\u9053\u3002<\/strong> \u5f53\u73b0\u6709\u5e02\u573a\u56e0\u5b8f\u89c2\u7ecf\u6d4e\u4e0b\u884c\u800c\u840e\u7f29\uff08T\uff09\u65f6\uff0c\u53ef\u4ee5\u5229\u7528\u81ea\u8eab\u7684\u6280\u672f\u79ef\u7d2f\uff08S\uff09\uff0c\u63a2\u7d22\u5c06ERP\u6838\u5fc3\u80fd\u529b\u5e94\u7528\u4e8e\u65b0\u7684\u3001\u6297\u5468\u671f\u6027\u66f4\u5f3a\u7684\u884c\u4e1a\u6216\u573a\u666f\uff0c\u5b9e\u73b0\u4e1a\u52a1\u7684\u591a\u5143\u5316\uff0c\u5bf9\u51b2\u5355\u4e00\u5e02\u573a\u98ce\u9669\u3002<\/li>\n<li><strong>\u884c\u52a8\u4e09\uff1a\u4ee5\u6807\u6746\u5ba2\u6237\u5de9\u56fa\u62a4\u57ce\u6cb3\u3002<\/strong> \u9762\u5bf9\u98a0\u8986\u6027\u6280\u672f\u6216\u65b0\u6a21\u5f0f\u7684\u5a01\u80c1\uff08T\uff09\uff0c\u5e94\u52a0\u500d\u670d\u52a1\u597d\u73b0\u6709\u7684\u5934\u90e8\u6807\u6746\u5ba2\u6237\uff08S\uff09\uff0c\u4e0e\u4ed6\u4eec\u5171\u540c\u521b\u65b0\uff0c\u5c06\u4ed6\u4eec\u7684\u6700\u4f73\u5b9e\u8df5\u56fa\u5316\u5230\u4ea7\u54c1\u4e2d\uff0c\u5f62\u6210\u5f3a\u5927\u7684\u201c\u6848\u4f8b+\u529f\u80fd\u201d\u62a4\u57ce\u6cb3\uff0c\u63d0\u9ad8\u65b0\u8fdb\u5165\u8005\u7684\u7ade\u4e89\u58c1\u5792\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_WT_%E5%8A%A3%E5%8A%BF-%E5%A8%81%E8%83%81_%E9%98%B2%E5%BE%A1%E5%9E%8B%E7%AD%96%E7%95%A5%EF%BC%9A%E5%A6%82%E4%BD%95%E6%94%B6%E7%BC%A9%E6%88%98%E7%BA%BF%EF%BC%8C%E9%81%BF%E5%85%8D%E5%8F%8C%E9%87%8D%E6%89%93%E5%87%BB%EF%BC%9F\"><\/span>4. WT (\u52a3\u52bf-\u5a01\u80c1) \u9632\u5fa1\u578b\u7b56\u7565\uff1a\u5982\u4f55\u6536\u7f29\u6218\u7ebf\uff0c\u907f\u514d\u53cc\u91cd\u6253\u51fb\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8fd9\u662f\u6700\u5177\u6311\u6218\u6027\u7684\u60c5\u5883\uff0c\u4f01\u4e1a\u540c\u65f6\u9762\u4e34\u5185\u90e8\u52a3\u52bf\uff08Weaknesses\uff09\u548c\u5916\u90e8\u5a01\u80c1\uff08Threats\uff09\u3002\u6b64\u65f6\uff0c\u6fc0\u8fdb\u7684\u6269\u5f20\u7b56\u7565\u662f\u5371\u9669\u7684\uff0c\u5fc5\u987b\u91c7\u53d6\u6536\u7f29\u6216\u9632\u5fa1\u6027\u63aa\u65bd\uff0c\u4ee5\u6c42\u751f\u5b58\u548c\u4fdd\u5b58\u5b9e\u529b\uff0c\u7b49\u5f85\u65f6\u673a\u3002<\/p>\n<ul>\n<li><strong>\u6218\u7565\u903b\u8f91\uff1a<\/strong> \u5185\u5916\u4ea4\u56f0\uff0c\u9996\u8981\u4efb\u52a1\u662f\u6b62\u635f\u548c\u89c4\u907f\u98ce\u9669\u3002<\/li>\n<li><strong>ERP\u9500\u552e\u573a\u666f\u884c\u52a8\u5efa\u8bae\uff1a<\/strong>\n<ul>\n<li><strong>\u884c\u52a8\u4e00\uff1a\u6536\u7f29\u6218\u7ebf\uff0c\u805a\u7126\u6838\u5fc3\u3002<\/strong> \u5f53\u4ea7\u54c1\u529f\u80fd\u4e0d\u5b8c\u5584\uff08W\uff09\u4e14\u5e02\u573a\u51fa\u73b0\u98a0\u8986\u6027\u6280\u672f\uff08T\uff09\u65f6\uff0c\u5e94\u679c\u65ad\u6536\u7f29\u4ea7\u54c1\u7ebf\uff0c\u6682\u505c\u975e\u6838\u5fc3\u529f\u80fd\u7684\u5f00\u53d1\uff0c\u5c06\u6240\u6709\u7814\u53d1\u8d44\u6e90\u96c6\u4e2d\u5728\u6253\u78e8\u6838\u5fc3\u529f\u80fd\u3001\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u4e0a\uff0c\u786e\u4fdd\u5728\u81ea\u5df1\u6700\u64c5\u957f\u7684\u9886\u57df\u4e0d\u88ab\u6dd8\u6c70\u3002<\/li>\n<li><strong>\u884c\u52a8\u4e8c\uff1a\u5bfb\u6c42\u6218\u7565\u5408\u4f5c\u6216\u5e76\u8d2d\u3002<\/strong> \u5982\u679c\u81ea\u8eab\u4f53\u91cf\u5c0f\u3001\u8d44\u6e90\u6709\u9650\uff08W\uff09\uff0c\u540c\u65f6\u9762\u4e34\u5de8\u5934\u5165\u573a\u7ade\u4e89\u7684\u5a01\u80c1\uff08T\uff09\uff0c\u53ef\u4ee5\u8003\u8651\u4e0e\u66f4\u5927\u7684\u5e73\u53f0\u578b\u516c\u53f8\u8fdb\u884c\u6218\u7565\u5408\u4f5c\uff0c\u751a\u81f3\u5bfb\u6c42\u88ab\u5e76\u8d2d\uff0c\u4ee5\u83b7\u5f97\u66f4\u5f3a\u7684\u8d44\u6e90\u652f\u6301\u548c\u5e02\u573a\u5e87\u62a4\u3002<\/li>\n<li><strong>\u884c\u52a8\u4e09\uff1a\u4f18\u5316\u6210\u672c\u7ed3\u6784\uff0c\u51c6\u5907\u8fc7\u51ac\u3002<\/strong> \u5728\u7ecf\u6d4e\u4e0b\u884c\uff08T\uff09\u4e14\u9500\u552e\u5468\u671f\u8fc7\u957f\u3001\u6548\u7387\u4f4e\u4e0b\uff08W\uff09\u7684\u53cc\u91cd\u538b\u529b\u4e0b\uff0c\u4f01\u4e1a\u5fc5\u987b\u7cbe\u7b80\u7ec4\u7ec7\uff0c\u4f18\u5316\u5404\u9879\u6210\u672c\u5f00\u652f\uff0c\u63d0\u5347\u5185\u90e8\u8fd0\u8425\u6548\u7387\uff0c\u786e\u4fdd\u62e5\u6709\u5065\u5eb7\u7684\u73b0\u91d1\u6d41\u4ee5\u5ea6\u8fc7\u5e02\u573a\u5bd2\u51ac\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E5%9B%9B%E3%80%81%E8%90%BD%E5%9C%B0%E6%89%A7%E8%A1%8C%EF%BC%9A%E5%B0%86SWOT%E9%A9%B1%E5%8A%A8%E7%9A%84%E9%94%80%E5%94%AE%E7%AD%96%E7%95%A5%E8%BD%AC%E5%8C%96%E4%B8%BA%E5%8F%AF%E8%A1%A1%E9%87%8F%E7%9A%84%E8%A1%8C%E5%8A%A8%E8%AE%A1%E5%88%92\"><\/span>\u56db\u3001\u843d\u5730\u6267\u884c\uff1a\u5c06SWOT\u9a71\u52a8\u7684\u9500\u552e\u7b56\u7565\u8f6c\u5316\u4e3a\u53ef\u8861\u91cf\u7684\u884c\u52a8\u8ba1\u5212<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6218\u7565\u7684\u4ef7\u503c\u5728\u4e8e\u6267\u884c\u3002\u4e00\u4efd\u505c\u7559\u5728PPT\u4e0a\u7684SWOT\u5206\u6790\u62a5\u544a\u6beb\u65e0\u610f\u4e49\uff0c\u5fc5\u987b\u5c06\u5176\u63a8\u6f14\u51fa\u7684\u5b8f\u89c2\u6218\u7565\u65b9\u5411\uff0c\u5206\u89e3\u4e3a\u5177\u4f53\u3001\u53ef\u8861\u91cf\u3001\u53ef\u8fbe\u6210\u3001\u76f8\u5173\u8054\u4e14\u6709\u65f6\u95f4\u9650\u5236\uff08SMART\uff09\u7684\u884c\u52a8\u8ba1\u5212\u3002\u8fd9\u9700\u8981\u4e00\u4e2a\u6e05\u6670\u7684\u6846\u67b6\uff0c\u5c06\u6218\u7565\u610f\u56fe\u8f6c\u5316\u4e3a\u4e00\u7ebf\u56e2\u961f\u7684\u65e5\u5e38\u5de5\u4f5c\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e2a\u884c\u52a8\u8ba1\u5212\u793a\u4f8b\u8868\u683c\uff0c\u5b83\u5c55\u793a\u4e86\u5982\u4f55\u5c06\u524d\u4e00\u7ae0\u8282\u751f\u6210\u7684\u56db\u79cd\u6218\u7565\u65b9\u5411\uff0c\u8f6c\u5316\u4e3a\u53ef\u8ffd\u8e2a\u3001\u53ef\u7ba1\u7406\u7684\u5177\u4f53\u4efb\u52a1\u3002\u8fd9\u4e2a\u8868\u683c\u662f\u8fde\u63a5\u6218\u7565\u4e0e\u6267\u884c\u7684\u6865\u6881\uff0c\u786e\u4fdd\u6bcf\u4e00\u9879\u52aa\u529b\u90fd\u4e0e\u603b\u4f53\u76ee\u6807\u5bf9\u9f50\u3002<\/p>\n<p><strong>ERP\u9500\u552e\u6218\u7565\u884c\u52a8\u8ba1\u5212\uff08\u793a\u4f8b\uff09<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th align=\"left\"><strong>\u6218\u7565\u65b9\u5411<\/strong><\/th>\n<th align=\"left\"><strong>\u5173\u952e\u76ee\u6807 (Key Results)<\/strong><\/th>\n<th align=\"left\"><strong>\u5177\u4f53\u884c\u52a8 (Actions)<\/strong><\/th>\n<th align=\"left\"><strong>\u8d1f\u8d23\u4eba (Owner)<\/strong><\/th>\n<th align=\"left\"><strong>\u65f6\u95f4\u8868 (Timeline)<\/strong><\/th>\n<th align=\"left\"><strong>\u8861\u91cf\u6307\u6807 (Metrics)<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>SO\u589e\u957f\u578b\u7b56\u7565<\/strong>  (\u5229\u7528\u6280\u672f\u4f18\u52bf\uff0c\u62a2\u5360\u5236\u9020\u4e1a\u6570\u5b57\u5316\u673a\u4f1a)<\/td>\n<td align=\"left\">1. \u5728Q3\u7ed3\u675f\u524d\uff0c\u5236\u9020\u4e1a\u65b0\u7b7e\u5408\u540c\u989d\u63d0\u534750%\u3002  2. \u63a8\u51fa\u9488\u5bf9\u6c7d\u8f66\u96f6\u90e8\u4ef6\u884c\u4e1a\u7684\u6df1\u5ea6\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u83b7\u5f973\u4e2a\u6807\u6746\u5ba2\u6237\u3002<\/td>\n<td align=\"left\">- <strong>A1.1:<\/strong> \u6210\u7acb\u201c\u6c7d\u8f66\u96f6\u90e8\u4ef6\u884c\u4e1a\u653b\u575a\u5c0f\u7ec4\u201d\uff0c\u7531\u4ea7\u54c1\u3001\u5e02\u573a\u3001\u9500\u552e\u4e13\u5bb6\u7ec4\u6210\u3002  - <strong>A1.2:<\/strong> \u8bbf\u8c0810\u5bb6\u6f5c\u5728\u5ba2\u6237\uff0c\u5b8c\u6210\u884c\u4e1a\u89e3\u51b3\u65b9\u6848\u9700\u6c42\u6587\u6863\uff08PRD\uff09\u3002  - <strong>A1.3:<\/strong> \u5e02\u573a\u90e8\u7b56\u5212\u5e76\u6267\u884c\u4e00\u573a\u201c\u6c7d\u8f66\u96f6\u90e8\u4ef6\u884c\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u201d\u7ebf\u4e0a\u7814\u8ba8\u4f1a\u3002  - <strong>A1.4:<\/strong> \u9500\u552e\u90e8\u9488\u5bf9\u7b5b\u9009\u51fa\u768450\u5bb6\u9ad8\u6f5c\u529b\u5ba2\u6237\u8fdb\u884c\u91cd\u70b9\u8ddf\u8fdb\u3002<\/td>\n<td align=\"left\">- <strong>KR1:<\/strong> \u9500\u552eVP  - <strong>KR2:<\/strong> \u4ea7\u54c1\u603b\u76d1<\/td>\n<td align=\"left\">- <strong>A1.1:<\/strong> 7\u6708\u7b2c\u4e00\u5468  - <strong>A1.2:<\/strong> 7\u6708\u5185  - <strong>A1.3:<\/strong> 8\u6708\u4e2d\u65ec  - <strong>A1.4:<\/strong> 7-9\u6708<\/td>\n<td align=\"left\">- <strong>KR1:<\/strong> CRM\u7cfb\u7edf\u4e2d\u7684\u65b0\u7b7e\u5408\u540c\u989d\uff08\u6309\u884c\u4e1a\u6807\u7b7e\u7edf\u8ba1\uff09\u3002  - <strong>KR2:<\/strong> \u65b0\u89e3\u51b3\u65b9\u6848\u4e0a\u7ebf\u72b6\u6001\uff1bCRM\u4e2d\u6807\u6746\u5ba2\u6237\u6807\u7b7e\u6570\u91cf\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>WO\u626d\u8f6c\u578b\u7b56\u7565<\/strong>  (\u501f\u52bf\u884c\u4e1a\u5cf0\u4f1a\uff0c\u5f25\u8865\u54c1\u724c\u77e5\u540d\u5ea6\u4e0d\u8db3)<\/td>\n<td align=\"left\">1. \u5728Q4\u884c\u4e1a\u5cf0\u4f1a\u540e\uff0c\u5b98\u7f51\u5173\u4e8e\u201cXX\u89e3\u51b3\u65b9\u6848\u201d\u7684\u81ea\u7136\u641c\u7d22\u6d41\u91cf\u63d0\u5347100%\u3002  2. \u901a\u8fc7\u5cf0\u4f1a\u83b7\u53d6\u7684\u9500\u552e\u7ebf\u7d22\uff08Leads\uff09\u8f6c\u5316\u7387\u8fbe\u523015%\u3002<\/td>\n<td align=\"left\">- <strong>A2.1:<\/strong> \u7533\u8bf7\u6210\u4e3aQ4\u884c\u4e1a\u5cf0\u4f1a\u7684\u91d1\u724c\u8d5e\u52a9\u5546\u548c\u6f14\u8bb2\u5609\u5bbe\u3002  - <strong>A2.2:<\/strong> \u7cbe\u5fc3\u8bbe\u8ba1\u5c55\u53f0\u5185\u5bb9\uff0c\u4ee5\u6210\u529f\u6848\u4f8b\u89c6\u9891\u548c\u73b0\u573aDemo\u4e3a\u6838\u5fc3\u3002  - <strong>A2.3:<\/strong> \u51c6\u5907CEO\u7684\u4e3b\u9898\u6f14\u8bb2\u7a3f\uff0c\u805a\u7126\u884c\u4e1a\u75db\u70b9\u548c\u4ef7\u503c\u4e3b\u5f20\u3002  - <strong>A2.4:<\/strong> \u5236\u5b9a\u7ebf\u7d22\u6536\u96c6\u548c\u4f1a\u540e\u8ddf\u8fdb\u6807\u51c6\u6d41\u7a0b\uff08SOP\uff09\u3002<\/td>\n<td align=\"left\">- <strong>KR1:<\/strong> \u5e02\u573a\u603b\u76d1  - <strong>KR2:<\/strong> \u9500\u552e\u603b\u76d1<\/td>\n<td align=\"left\">- <strong>A2.1:<\/strong> 8\u6708\u524d  - <strong>A2.2:<\/strong> 9\u6708\u5185  - <strong>A2.3:<\/strong> 10\u6708\u524d  - <strong>A2.4:<\/strong> 10\u6708\u524d<\/td>\n<td align=\"left\">- <strong>KR1:<\/strong> Google Analytics\/\u767e\u5ea6\u7edf\u8ba1\u7684\u6d41\u91cf\u6570\u636e\u3002  - <strong>KR2:<\/strong> CRM\u4e2d\u6807\u8bb0\u4e3a\u201c\u5cf0\u4f1a\u6765\u6e90\u201d\u7684\u7ebf\u7d22\u6570\u91cf\u53ca\u8f6c\u5316\u7387\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>ST\u591a\u5143\u5316\u7b56\u7565<\/strong>  (\u5f3a\u5316\u670d\u52a1\u4f18\u52bf\uff0c\u5e94\u5bf9\u4ef7\u683c\u6218\u5a01\u80c1)<\/td>\n<td align=\"left\">1. \u9488\u5bf9\u9ad8\u4ef7\u503c\u5ba2\u6237\u7684\u7eed\u7ea6\u7387\u8fbe\u523095%\u3002  2. \u63a8\u51fa\u201c\u91d1\u724c\u5ba2\u6237\u6210\u529f\u8ba1\u5212\u201d\uff0c\u5ba2\u5355\u4ef7\u63d0\u534720%\u3002<\/td>\n<td align=\"left\">- <strong>A3.1:<\/strong> \u5ba2\u6237\u6210\u529f\u90e8\u5bf9\u6240\u6709\u5408\u540c\u989dTop 20%\u7684\u5ba2\u6237\u8fdb\u884c\u4e00\u6b21\u6df1\u5ea6\u56de\u8bbf\u3002  - <strong>A3.2:<\/strong> \u57fa\u4e8e\u56de\u8bbf\u7ed3\u679c\uff0c\u4e3a\u6bcf\u4f4d\u91d1\u724c\u5ba2\u6237\u5236\u5b9a\u4e2a\u6027\u5316\u589e\u503c\u670d\u52a1\u65b9\u6848\u3002  - <strong>A3.3:<\/strong> \u5e02\u573a\u90e8\u5236\u4f5c\u4e00\u7cfb\u5217\u6df1\u5ea6\u5ba2\u6237\u6848\u4f8b\uff0c\u5f3a\u8c03\u957f\u671f\u4ef7\u503c\u800c\u975e\u4ef7\u683c\u3002<\/td>\n<td align=\"left\">- <strong>KR1:<\/strong> \u5ba2\u6237\u6210\u529fVP  - <strong>KR2:<\/strong> \u9500\u552eVP<\/td>\n<td align=\"left\">- <strong>A3.1:<\/strong> 7\u6708\u5185  - <strong>A3.2:<\/strong> 8\u6708\u8d77  - <strong>A3.3:<\/strong> \u6301\u7eed\u8fdb\u884c<\/td>\n<td align=\"left\">- <strong>KR1:<\/strong> \u8d22\u52a1\u7cfb\u7edf\u4e2d\u7684\u7eed\u7ea6\u5408\u540c\u6570\u636e\u3002  - <strong>KR2:<\/strong> \u65b0\u5408\u540c\u4e2d\u7684\u5ba2\u5355\u4ef7\u4e0e\u5386\u53f2\u6570\u636e\u5bf9\u6bd4\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>WT\u9632\u5fa1\u578b\u7b56\u7565<\/strong>  (\u6536\u7f29\u6218\u7ebf\uff0c\u805a\u7126\u6838\u5fc3\u529f\u80fd\u8fed\u4ee3)<\/td>\n<td align=\"left\">1. \u5728\u672a\u67656\u4e2a\u6708\u5185\uff0c\u5c06\u7814\u53d1\u8d44\u6e9080%\u6295\u5165\u5230\u6838\u5fc3ERP\u6a21\u5757\u3002  2. \u6838\u5fc3\u6a21\u5757\u7684NPS\uff08\u51c0\u63a8\u8350\u503c\uff09\u63d0\u534710\u4e2a\u70b9\u3002<\/td>\n<td align=\"left\">- <strong>A4.1:<\/strong> \u7814\u53d1VP\u4e0e\u4ea7\u54c1VP\u5171\u540c\u91cd\u65b0\u5b9a\u4e49\u6838\u5fc3\u4ea7\u54c1\u8def\u7ebf\u56fe\uff08Roadmap\uff09\u3002  - <strong>A4.2:<\/strong> \u6682\u505c\u6216\u63a8\u8fdf\u81f3\u5c113\u4e2a\u975e\u6838\u5fc3\u9879\u76ee\u7684\u5f00\u53d1\u3002  - <strong>A4.3:<\/strong> \u5efa\u7acb\u6838\u5fc3\u529f\u80fd\u7528\u6237\u4f53\u9a8c\u53cd\u9988\u5feb\u901f\u901a\u9053\uff0c\u6bcf\u5468\u590d\u76d8\u3002<\/td>\n<td align=\"left\">- <strong>KR1:<\/strong> \u7814\u53d1VP  - <strong>KR2:<\/strong> \u4ea7\u54c1VP<\/td>\n<td align=\"left\">- <strong>A4.1:<\/strong> 7\u6708\u7b2c\u4e00\u5468  - <strong>A4.2:<\/strong> 7\u6708\u7b2c\u4e8c\u5468  - <strong>A4.3:<\/strong> \u957f\u671f\u673a\u5236<\/td>\n<td align=\"left\">- <strong>KR1:<\/strong> \u9879\u76ee\u7ba1\u7406\u5de5\u5177\u4e2d\u7684\u8d44\u6e90\u5206\u914d\u767e\u5206\u6bd4\u3002  - <strong>KR2:<\/strong> \u5b9a\u671fNPS\u8c03\u7814\u62a5\u544a\u7684\u7ed3\u679c\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u901a\u8fc7\u8fd9\u6837\u7684\u65b9\u5f0f\uff0c\u5b8f\u5927\u7684\u6218\u7565\u88ab\u62c6\u89e3\u4e3a\u4e00\u4e2a\u4e2a\u6e05\u6670\u3001\u53ef\u6267\u884c\u3001\u53ef\u95ee\u8d23\u7684\u4efb\u52a1\u5355\u5143\u3002\u8fd9\u4e0d\u4ec5\u8ba9\u6218\u7565\u5f97\u4ee5\u843d\u5730\uff0c\u4e5f\u4f7f\u5f97\u540e\u7eed\u7684\u8ffd\u8e2a\u548c\u590d\u76d8\u6709\u636e\u53ef\u4f9d\uff0c\u4ece\u800c\u8fdb\u5165\u4e0b\u4e00\u4e2a\u52a8\u6001\u4f18\u5316\u7684\u5faa\u73af\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BA%94%E3%80%81%E5%8A%A8%E6%80%81%E4%BC%98%E5%8C%96%EF%BC%9A%E6%9E%84%E5%BB%BA%E6%8C%81%E7%BB%AD%E8%BF%AD%E4%BB%A3%E7%9A%84%E9%94%80%E5%94%AE%E7%AD%96%E7%95%A5%E9%97%AD%E7%8E%AF\"><\/span>\u4e94\u3001\u52a8\u6001\u4f18\u5316\uff1a\u6784\u5efa\u6301\u7eed\u8fed\u4ee3\u7684\u9500\u552e\u7b56\u7565\u95ed\u73af<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5e02\u573a\u662f\u6d41\u52a8\u7684\uff0c\u7ade\u4e89\u662f\u52a8\u6001\u7684\uff0c\u5ba2\u6237\u9700\u6c42\u5728\u4e0d\u65ad\u6f14\u8fdb\u3002\u56e0\u6b64\uff0cSWOT\u5206\u6790\u7edd\u4e0d\u662f\u4e00\u4e2a\u53ef\u4ee5\u4e00\u52b3\u6c38\u9038\u7684\u9759\u6001\u4efb\u52a1\uff0c\u800c\u662f\u4e00\u4e2a\u5fc5\u987b\u6301\u7eed\u8fdb\u884c\u3001\u52a8\u6001\u5faa\u73af\u7684\u6218\u7565\u7ba1\u7406\u8fc7\u7a0b\u3002\u5c06SWOT\u5206\u6790\u4ece\u4e00\u6b21\u6027\u7684\u201c\u9879\u76ee\u201d\u8f6c\u53d8\u4e3a\u5e38\u6001\u5316\u7684\u201c\u673a\u5236\u201d\uff0c\u662f\u786e\u4fdd\u4f01\u4e1a\u9500\u552e\u7b56\u7565\u59cb\u7ec8\u4e0e\u5e02\u573a\u8109\u640f\u540c\u9891\u5171\u632f\u7684\u6838\u5fc3\u3002<\/p>\n<p>\u8981\u6784\u5efa\u8fd9\u6837\u4e00\u4e2a\u6301\u7eed\u8fed\u4ee3\u7684\u95ed\u73af\uff0c\u4f01\u4e1a\u9700\u8981\u5efa\u7acb\u4e00\u4e2a\u5b9a\u671f\u7684\u56de\u987e\u4e0e\u8c03\u6574\u673a\u5236\u3002\u6211\u4eec\u5efa\u8bae\uff0c\u81f3\u5c11\u6bcf\u5b63\u5ea6\u8fdb\u884c\u4e00\u6b21\u5168\u9762\u7684SWOT\u5206\u6790\u590d\u76d8\uff0c\u5e76\u5728\u4ee5\u4e0b\u60c5\u51b5\u53d1\u751f\u65f6\uff0c\u7acb\u5373\u542f\u52a8\u4e34\u65f6\u7684\u3001\u5feb\u901f\u7684\u5206\u6790\uff1a<\/p>\n<ul>\n<li><strong>\u5e02\u573a\u53d1\u751f\u91cd\u5927\u53d8\u5316\uff1a<\/strong> \u5982\u65b0\u7684\u91cd\u78c5\u653f\u7b56\u51fa\u53f0\u3001\u5b8f\u89c2\u7ecf\u6d4e\u6307\u6807\u51fa\u73b0\u5267\u70c8\u6ce2\u52a8\u3001\u5173\u952e\u4e0a\u6e38\u6280\u672f\u53d6\u5f97\u7a81\u7834\u7b49\u3002<\/li>\n<li><strong>\u7ade\u4e89\u683c\u5c40\u53d1\u751f\u6539\u53d8\uff1a<\/strong> \u5982\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u88ab\u5e76\u8d2d\u3001\u6709\u65b0\u7684\u5f3a\u529b\u73a9\u5bb6\u5165\u573a\u3001\u5bf9\u624b\u53d1\u5e03\u98a0\u8986\u6027\u4ea7\u54c1\u6216\u91c7\u53d6\u6fc0\u8fdb\u7684\u5e02\u573a\u7b56\u7565\u3002<\/li>\n<li><strong>\u4f01\u4e1a\u5185\u90e8\u53d1\u751f\u91cd\u5927\u8c03\u6574\uff1a<\/strong> \u5982\u5b8c\u6210\u65b0\u4e00\u8f6e\u878d\u8d44\u3001\u6838\u5fc3\u9ad8\u7ba1\u53d8\u52a8\u3001\u4ea7\u54c1\u7814\u53d1\u65b9\u5411\u51fa\u73b0\u91cd\u5927\u8f6c\u5411\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e2a\u52a8\u6001\u4f18\u5316\u7684\u95ed\u73af\u6d41\u7a0b\u5e94\u5305\u62ec\u56db\u4e2a\u5173\u952e\u6b65\u9aa4\uff1a<strong>\u76d1\u63a7\uff08Monitor\uff09\u3001\u5206\u6790\uff08Analyze\uff09\u3001\u8c03\u6574\uff08Adjust\uff09\u3001\u6267\u884c\uff08Execute\uff09<\/strong>\u3002<\/p>\n<ol>\n<li><strong>\u76d1\u63a7\uff08Monitor\uff09\uff1a<\/strong> \u6301\u7eed\u4e0d\u65ad\u5730\u6536\u96c6\u5173\u4e8e\u5185\u5916\u90e8\u73af\u5883\u7684\u6570\u636e\u548c\u4fe1\u606f\u3002\u8fd9\u6b63\u662f\u7b2c\u4e8c\u7ae0\u8282\u4e2d\u63d0\u5230\u7684\u6570\u636e\u6536\u96c6\u6e20\u9053\u9700\u8981\u5e38\u6001\u5316\u8fd0\u4f5c\u7684\u539f\u56e0\u3002<\/li>\n<li><strong>\u5206\u6790\uff08Analyze\uff09\uff1a<\/strong> \u5728\u5b9a\u671f\u7684\u590d\u76d8\u4f1a\u8bae\u4e0a\uff0c\u51b3\u7b56\u56e2\u961f\u5171\u540c\u66f4\u65b0SWOT\u77e9\u9635\uff0c\u91cd\u65b0\u8fdb\u884c\u201c\u91cd\u8981\u6027-\u7d27\u8feb\u6027\u201d\u8bc4\u5206\uff0c\u8bc4\u4f30\u5f53\u524d\u6218\u7565\u7684\u6709\u6548\u6027\u3002<\/li>\n<li><strong>\u8c03\u6574\uff08Adjust\uff09\uff1a<\/strong> \u57fa\u4e8e\u65b0\u7684\u5206\u6790\u7ed3\u679c\uff0c\u5bf9\u73b0\u6709\u7684\u6218\u7565\u7ec4\u5408\uff08SO, WO, ST, WT\uff09\u8fdb\u884c\u5fae\u8c03\u6216\u91cd\u6784\uff0c\u5e76\u66f4\u65b0\u7b2c\u56db\u7ae0\u8282\u4e2d\u7684\u884c\u52a8\u8ba1\u5212\u8868\u3002<\/li>\n<li><strong>\u6267\u884c\uff08Execute\uff09\uff1a<\/strong> \u5c06\u8c03\u6574\u540e\u7684\u884c\u52a8\u8ba1\u5212\u5feb\u901f\u4f20\u8fbe\u5e76\u90e8\u7f72\u5230\u5404\u4e2a\u6267\u884c\u56e2\u961f\u3002<\/li>\n<\/ol>\n<p>\u5728\u8fd9\u4e00\u8fc7\u7a0b\u4e2d\uff0c\u73b0\u4ee3\u6570\u5b57\u5316\u5de5\u5177\u626e\u6f14\u7740\u81f3\u5173\u91cd\u8981\u7684\u89d2\u8272\u3002\u4f9d\u8d56\u624b\u5de5\u8868\u683c\u548c\u96f6\u6563\u7684\u6587\u6863\u8fdb\u884c\u52a8\u6001\u6570\u636e\u6536\u96c6\u548c\u5206\u6790\uff0c\u6548\u7387\u4f4e\u4e0b\u4e14\u5bb9\u6613\u51fa\u9519\u3002\u4e00\u4e2a\u96c6\u6210\u4e86CRM\u3001\u9879\u76ee\u7ba1\u7406\u3001\u6570\u636e\u5206\u6790\u7b49\u529f\u80fd\u7684\u534f\u540c\u5e73\u53f0\uff0c\u80fd\u591f\u5b9e\u65f6\u6c47\u96c6\u9500\u552e\u6570\u636e\u3001\u5ba2\u6237\u53cd\u9988\u3001\u9879\u76ee\u8fdb\u5ea6\u7b49\u4fe1\u606f\uff0c\u81ea\u52a8\u751f\u6210\u5206\u6790\u62a5\u8868\uff0c\u6781\u5927\u5730\u63d0\u5347\u4e86SWOT\u5206\u6790\u7684\u6548\u7387\u548c\u51c6\u786e\u6027\uff0c\u4f7f\u5f97\u201c\u52a8\u6001\u4f18\u5316\u201d\u4ece\u4e00\u4e2a\u7406\u60f3\u5316\u7684\u6982\u5ff5\uff0c\u53d8\u4e3a\u4f01\u4e1a\u53ef\u4ee5\u8f7b\u677e\u5b9e\u8df5\u7684\u65e5\u5e38\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%BB%93%E8%AF%AD%EF%BC%9A%E4%BB%A5%E6%95%8F%E6%8D%B7%E5%BA%94%E5%AF%B9%E4%B8%8D%E7%A1%AE%E5%AE%9A%E6%80%A7%EF%BC%8C%E7%94%A8%E5%B9%B3%E5%8F%B0%E9%87%8D%E6%9E%84%E6%A0%B8%E5%BF%83%E7%AB%9E%E4%BA%89%E5%8A%9B\"><\/span>\u7ed3\u8bed\uff1a\u4ee5\u654f\u6377\u5e94\u5bf9\u4e0d\u786e\u5b9a\u6027\uff0c\u7528\u5e73\u53f0\u91cd\u6784\u6838\u5fc3\u7ade\u4e89\u529b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7efc\u4e0a\u6240\u8ff0\uff0c\u6df1\u5ea6\u5e94\u7528SWOT\u5206\u6790\uff0c\u5e76\u5c06\u5176\u4ece\u9759\u6001\u7684\u89c4\u5212\u5de5\u5177\u8f6c\u53d8\u4e3a\u52a8\u6001\u7684\u6218\u7565\u7f57\u76d8\uff0c\u662fERP\u4f01\u4e1a\u5728\u5f53\u524d\u590d\u6742\u591a\u53d8\u7684\u5e02\u573a\u73af\u5883\u4e2d\u5236\u5b9a\u79d1\u5b66\u9500\u552e\u7b56\u7565\u3001\u7a7f\u8d8a\u5468\u671f\u3001\u5b9e\u73b0\u6301\u7eed\u589e\u957f\u7684\u57fa\u77f3\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7ed3\u6784\u5316\u7684\u6846\u67b6\uff0c\u5e2e\u52a9\u51b3\u7b56\u8005\u7cfb\u7edf\u6027\u5730\u5ba1\u89c6\u5168\u5c40\uff0c\u505a\u51fa\u66f4\u5177\u524d\u77bb\u6027\u548c\u6709\u6548\u6027\u7684\u5224\u65ad\u3002<\/p>\n<p>\u7136\u800c\uff0c\u4f5c\u4e3a\u957f\u671f\u670d\u52a1\u4e8e5000+\u5bb6\u4f01\u4e1a\u7684\u884c\u4e1a\u5206\u6790\u5e08\uff0c\u6211\u5fc5\u987b\u6307\u51fa\uff0c\u672a\u6765\u7684\u7ade\u4e89\uff0c\u4e0d\u4ec5\u662f\u6218\u7565\u7684\u7ade\u4e89\uff0c\u66f4\u662f\u6267\u884c\u6548\u7387\u548c\u7ec4\u7ec7\u654f\u6377\u6027\u7684\u7ade\u4e89\u3002\u5f53SWOT\u5206\u6790\u7cbe\u51c6\u5730\u63ed\u793a\u51fa\u6d41\u7a0b\u50f5\u5316\u3001\u6570\u636e\u5b64\u5c9b\u3001\u54cd\u5e94\u8fdf\u7f13\u7b49\u5185\u90e8\u52a3\u52bf\uff08W\uff09\u65f6\uff0c\u6211\u4eec\u5e38\u5e38\u53d1\u73b0\uff0c\u4f01\u4e1a\u6b63\u5728\u4f7f\u7528\u7684\u4f20\u7edfERP\u7cfb\u7edf\u672c\u8eab\uff0c\u6070\u6070\u6210\u4e3a\u4e86\u53d8\u9769\u7684\u6700\u5927\u963b\u788d\u3002<\/p>\n<p>\u6b64\u65f6\uff0c\u6218\u7565\u7684\u843d\u5730\u4fbf\u9047\u5230\u4e86\u201c\u6700\u540e\u4e00\u516c\u91cc\u201d\u7684\u96be\u9898\u3002\u800c\u50cf**\u300c\u652f\u9053\u5e73\u53f0\u300d**\u8fd9\u6837\u7684\u65b0\u4e00\u4ee3\u65e0\u4ee3\u7801\u5e94\u7528\u642d\u5efa\u5e73\u53f0\uff0c\u6b63\u4e3a\u6b64\u7c7b\u56f0\u5883\u63d0\u4f9b\u4e86\u5168\u65b0\u7684\u89e3\u6cd5\u3002\u5b83\u5141\u8bb8\u4f01\u4e1a\u7ed5\u8fc7\u6f2b\u957f\u7684\u4f20\u7edf\u8f6f\u4ef6\u5f00\u53d1\u5468\u671f\uff0c\u901a\u8fc7\u62d6\u62c9\u62fd\u7684\u65b9\u5f0f\uff0c\u5feb\u901f\u6784\u5efa\u548c\u8fed\u4ee3\u4e2a\u6027\u5316\u7684\u7ba1\u7406\u5e94\u7528\uff08\u5982\u8f7b\u91cf\u7ea7ERP\u3001\u654f\u6377CRM\u3001\u9879\u76ee\u7ba1\u7406\u5de5\u5177\u7b49\uff09\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5f53\u60a8\u7684SWOT\u5206\u6790\u6307\u5411\u4e00\u4e2a\u660e\u786e\u7684\u6218\u7565\u65b9\u5411\u2014\u2014\u65e0\u8bba\u662f\u4e3a\u4e86\u5feb\u901f\u54cd\u5e94\u5e02\u573a\u673a\u4f1a\uff08O\uff09\uff0c\u8fd8\u662f\u4e3a\u4e86\u9ad8\u6548\u5f25\u8865\u5185\u90e8\u6d41\u7a0b\u77ed\u677f\uff08W\uff09\u2014\u2014\u60a8\u90fd\u53ef\u4ee5\u501f\u52a9\u300c\u652f\u9053\u5e73\u53f0\u300d\u51e0\u4e4e\u5373\u65f6\u5730\u5c06\u6218\u7565\u8f6c\u5316\u4e3a\u53ef\u6267\u884c\u7684\u7ebf\u4e0a\u6d41\u7a0b\u548c\u7ba1\u7406\u5de5\u5177\u3002\u8fd9\u4f7f\u5f97\u4f01\u4e1a\u771f\u6b63\u5177\u5907\u4e86\u201c\u62e5\u62b1\u53d8\u9769\u201d\u3001\u201c\u6301\u7eed\u4f18\u5316\u201d\u7684\u80fd\u529b\uff0c\u5c06\u72ec\u7279\u7684\u7ba1\u7406\u601d\u60f3\u56fa\u5316\u4e3a\u7cfb\u7edf\uff0c\u4ece\u800c\u6784\u5efa\u8d77\u96be\u4ee5\u88ab\u6a21\u4eff\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u3002<\/p>\n<p>\u5982\u679c\u60a8\u662f\u4e00\u4f4d\u6709\u8fdc\u89c1\u7684\u51b3\u7b56\u8005\uff0c\u6b63\u5728\u601d\u8003\u5982\u4f55\u8ba9\u60a8\u7684\u6218\u7565\u89c4\u5212\u4e0d\u4ec5\u4ec5\u505c\u7559\u5728\u7eb8\u9762\uff0c\u6211\u4eec\u8bda\u9080\u60a8\u63a2\u7d22\u66f4\u654f\u6377\u7684\u6570\u5b57\u5316\u5b9e\u73b0\u8def\u5f84\u3002\u4e0d\u59a8<strong>\u514d\u8d39\u8bd5\u7528<\/strong>\u300c\u652f\u9053\u5e73\u53f0\u300d\uff0c\u4eb2\u8eab\u4f53\u9a8c\u5c06\u6218\u7565\u6784\u60f3\u8fc5\u901f\u53d8\u4e3a\u73b0\u5b9e\u7684\u529b\u91cf\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%85%B3%E4%BA%8EERP%E9%94%80%E5%94%AE%E7%AD%96%E7%95%A5%E4%B8%8ESWOT%E5%88%86%E6%9E%90%E7%9A%84%E5%B8%B8%E8%A7%81%E9%97%AE%E9%A2%98\"><\/span>\u5173\u4e8eERP\u9500\u552e\u7b56\u7565\u4e0eSWOT\u5206\u6790\u7684\u5e38\u89c1\u95ee\u9898<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_SWOT%E5%88%86%E6%9E%90%E5%AF%B9%E4%BA%8E%E5%88%9D%E5%88%9BERP%E5%85%AC%E5%8F%B8%E5%92%8C%E6%88%90%E7%86%9FERP%E5%8E%82%E5%95%86%E7%9A%84%E4%BE%A7%E9%87%8D%E7%82%B9%E6%9C%89%E4%BD%95%E4%B8%8D%E5%90%8C%EF%BC%9F\"><\/span>1. SWOT\u5206\u6790\u5bf9\u4e8e\u521d\u521bERP\u516c\u53f8\u548c\u6210\u719fERP\u5382\u5546\u7684\u4fa7\u91cd\u70b9\u6709\u4f55\u4e0d\u540c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u89e3\u7b54\uff1a\u4e24\u8005\u7684\u4fa7\u91cd\u70b9\u786e\u5b9e\u5b58\u5728\u663e\u8457\u5dee\u5f02\u3002\u5bf9\u4e8e<strong>\u521d\u521bERP\u516c\u53f8<\/strong>\u800c\u8a00\uff0c\u5176\u8d44\u6e90\u3001\u54c1\u724c\u3001\u5ba2\u6237\u57fa\u7840\u901a\u5e38\u662f\u5185\u90e8\u52a3\u52bf\uff08W\uff09\uff0c\u56e0\u6b64\u6218\u7565\u91cd\u70b9\u5e94\u9ad8\u5ea6\u5173\u6ce8<strong>WO\uff08\u626d\u8f6c\u578b\uff09\u7b56\u7565<\/strong>\u3002\u5b83\u4eec\u9700\u8981\u6781\u5ea6\u654f\u9510\u5730\u6355\u6349\u5e02\u573a\u4e2d\u7684\u65b0\u5174\u673a\u4f1a\uff08O\uff09\uff0c\u5982\u5782\u76f4\u7ec6\u5206\u9886\u57df\u7684\u9700\u6c42\u3001\u5927\u5382\u670d\u52a1\u4e0d\u5230\u7684\u5ba2\u6237\u7fa4\u4f53\u7b49\uff0c\u5e76\u5229\u7528\u8fd9\u4e9b\u673a\u4f1a\u6765\u5f25\u8865\u81ea\u8eab\u8d44\u6e90\u4e0d\u8db3\u7684\u77ed\u677f\uff0c\u5b9e\u73b0\u975e\u5bf9\u79f0\u7ade\u4e89\u3002\u540c\u65f6\uff0cSO\uff08\u589e\u957f\u578b\uff09\u7b56\u7565\u4e5f\u540c\u6837\u91cd\u8981\uff0c\u5373\u5c06\u5176\u6838\u5fc3\u7684\u6280\u672f\u6216\u6a21\u5f0f\u521b\u65b0\u4f18\u52bf\uff08S\uff09\u4e0e\u5e02\u573a\u673a\u4f1a\uff08O\uff09\u7ed3\u5408\uff0c\u5f62\u6210\u5355\u70b9\u7a81\u7834\u3002<\/p>\n<p>\u5bf9\u4e8e<strong>\u6210\u719fERP\u5382\u5546<\/strong>\uff0c\u5b83\u4eec\u901a\u5e38\u62e5\u6709\u5f3a\u5927\u7684\u54c1\u724c\u3001\u6280\u672f\u548c\u5ba2\u6237\u57fa\u7840\u7b49\u4f18\u52bf\uff08S\uff09\uff0c\u4f46\u53ef\u80fd\u9762\u4e34\u7ec4\u7ec7\u50f5\u5316\u3001\u521b\u65b0\u7f13\u6162\u7b49\u52a3\u52bf\uff08W\uff09\u3002\u5176\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u5f80\u5f80\u6765\u81ea\u5916\u90e8\u5a01\u80c1\uff08T\uff09\uff0c\u5982\u5e02\u573a\u98a0\u8986\u8005\u3001\u65b0\u6280\u672f\u51b2\u51fb\u7b49\u3002\u56e0\u6b64\uff0c\u5b83\u4eec\u7684\u6218\u7565\u91cd\u70b9\u5e94\u66f4\u504f\u5411\u4e8e<strong>ST\uff08\u591a\u5143\u5316\uff09\u7b56\u7565<\/strong>\uff0c\u5373\u5229\u7528\u81ea\u8eab\u96c4\u539a\u7684\u4f18\u52bf\u53bb\u62b5\u5fa1\u548c\u5316\u89e3\u5916\u90e8\u98ce\u9669\uff0c\u4f8b\u5982\u901a\u8fc7\u6295\u8d44\u5e76\u8d2d\u3001\u5efa\u7acb\u751f\u6001\u7b49\u65b9\u5f0f\u5de9\u56fa\u62a4\u57ce\u6cb3\u3002\u540c\u65f6\uff0c\u4e5f\u9700\u8b66\u60d5WT\uff08\u9632\u5fa1\u578b\uff09\u60c5\u666f\uff0c\u4e3b\u52a8\u8fdb\u884c\u5185\u90e8\u53d8\u9769\uff0c\u907f\u514d\u56e0\u52a3\u52bf\u4e0e\u5a01\u80c1\u7684\u53e0\u52a0\u800c\u9677\u5165\u88ab\u52a8\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E8%BF%9B%E8%A1%8CERP%E9%94%80%E5%94%AE%E7%9A%84SWOT%E5%88%86%E6%9E%90%E6%97%B6%EF%BC%8C%E6%9C%80%E5%AE%B9%E6%98%93%E7%8A%AF%E7%9A%84%E9%94%99%E8%AF%AF%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\"><\/span>2. \u8fdb\u884cERP\u9500\u552e\u7684SWOT\u5206\u6790\u65f6\uff0c\u6700\u5bb9\u6613\u72af\u7684\u9519\u8bef\u662f\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u89e3\u7b54\uff1a\u6700\u5e38\u89c1\u7684\u9519\u8bef\u4e3b\u8981\u6709\u4e09\u7c7b\uff1a<\/p>\n<ul>\n<li><strong>\u8ba4\u77e5\u504f\u5dee\uff1a<\/strong> 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