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class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81%E7%AC%AC%E4%BA%8C%E9%98%B6%E6%AE%B5%EF%BC%9ACRM%E5%A6%82%E4%BD%95%E9%A9%B1%E5%8A%A8%E9%94%80%E5%94%AE%E3%80%81%E8%90%A5%E9%94%80%E4%B8%8E%E6%9C%8D%E5%8A%A1%E7%9A%84%E4%B8%9A%E5%8A%A1%E6%B5%81%E7%A8%8B%E8%87%AA%E5%8A%A8%E5%8C%96%EF%BC%9F\"><\/span>\u4e09\u3001\u7b2c\u4e8c\u9636\u6bb5\uff1aCRM\u5982\u4f55\u9a71\u52a8\u9500\u552e\u3001\u8425\u9500\u4e0e\u670d\u52a1\u7684\u4e1a\u52a1\u6d41\u7a0b\u81ea\u52a8\u5316\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5f53CRM\u7cfb\u7edf\u6210\u529f\u6784\u5efa\u4e86\u5168\u9762\u3001\u51c6\u786e\u7684\u5ba2\u6237\u6570\u636e\u4e2d\u5fc3\u540e\uff0c\u5176\u8fd0\u884c\u4fbf\u8fdb\u5165\u4e86\u6838\u5fc3\u7684\u7b2c\u4e8c\u9636\u6bb5\uff1a\u5c06\u8fd9\u4e9b\u9759\u6001\u7684\u6570\u636e\u8f6c\u5316\u4e3a\u52a8\u6001\u7684\u3001\u53ef\u6267\u884c\u7684\u4e1a\u52a1\u6d3b\u52a8\u3002\u8fd9\u4fbf\u662f\u4e1a\u52a1\u6d41\u7a0b\u81ea\u52a8\u5316\u7684\u4ef7\u503c\u6240\u5728\u3002\u5b83\u901a\u8fc7\u9884\u8bbe\u7684\u89c4\u5219\uff0c\u9a71\u52a8\u9500\u552e\u3001\u8425\u9500\u3001\u670d\u52a1\u4e09\u5927\u6838\u5fc3\u90e8\u95e8\u7684\u65e5\u5e38\u5de5\u4f5c\uff0c\u5b9e\u73b0\u8de8\u90e8\u95e8\u7684\u9ad8\u6548\u534f\u540c\u3002\u8fd9\u80cc\u540e\uff0c\u5f3a\u5927\u7684**\u201c\u6d41\u7a0b\u5f15\u64ce\u201d<strong>\u548c<\/strong>\u201c\u89c4\u5219\u5f15\u64ce\u201d**\u529f\u4e0d\u53ef\u6ca1\uff0c\u5b83\u4eec\u5982\u540c\u4f01\u4e1a\u7684\u4e2d\u67a2\u795e\u7ecf\u7cfb\u7edf\uff0c\u652f\u6491\u7740\u590d\u6742\u4e1a\u52a1\u903b\u8f91\u7684\u81ea\u52a8\u5316\u6267\u884c\u3002\u4ee5\u4e0b\u8868\u683c\u6e05\u6670\u5730\u5c55\u793a\u4e86CRM\u5728\u5404\u90e8\u95e8\u7684\u5178\u578b\u81ea\u52a8\u5316\u5e94\u7528\u53ca\u5176\u521b\u9020\u7684\u4ef7\u503c\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th align=\"left\">\u90e8\u95e8<\/th>\n<th align=\"left\">\u6838\u5fc3\u81ea\u52a8\u5316\u4efb\u52a1<\/th>\n<th align=\"left\">\u5b9e\u73b0\u4ef7\u503c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>\u9500\u552e\u90e8\u95e8<\/strong><\/td>\n<td align=\"left\"><strong>\u7ebf\u7d22\u81ea\u52a8\u5206\u914d\u4e0e\u8ddf\u8fdb\u63d0\u9192\uff1a<\/strong> \u6839\u636e\u9884\u8bbe\u89c4\u5219\uff08\u5982\u5730\u57df\u3001\u884c\u4e1a\u3001\u4ea7\u54c1\u7ebf\uff09\uff0c\u5c06\u65b0\u7ebf\u7d22\u81ea\u52a8\u5206\u914d\u7ed9\u6700\u5408\u9002\u7684\u9500\u552e\u4eba\u5458\uff0c\u5e76\u8bbe\u5b9a\u81ea\u52a8\u8ddf\u8fdb\u63d0\u9192\uff0c\u786e\u4fdd\u65e0\u4e00\u9057\u6f0f\u3002<\/td>\n<td align=\"left\">\u63d0\u5347\u7ebf\u7d22\u54cd\u5e94\u901f\u5ea6\uff0c\u907f\u514d\u9500\u552e\u649e\u5355\u548c\u673a\u4f1a\u6d41\u5931\uff0c\u786e\u4fdd\u9500\u552e\u8fc7\u7a0b\u6807\u51c6\u5316\uff0c\u63d0\u9ad8\u56e2\u961f\u6574\u4f53\u8f6c\u5316\u7387\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><\/td>\n<td align=\"left\"><strong>\u9500\u552e\u9636\u6bb5\u81ea\u52a8\u63a8\u8fdb\uff1a<\/strong> \u5f53\u9500\u552e\u4eba\u5458\u5b8c\u6210\u7279\u5b9a\u52a8\u4f5c\uff08\u5982\u53d1\u9001\u62a5\u4ef7\u3001\u5b8c\u6210\u4ea7\u54c1\u6f14\u793a\uff09\u540e\uff0c\u7cfb\u7edf\u81ea\u52a8\u66f4\u65b0\u9500\u552e\u9636\u6bb5\uff0c\u5e76\u89e6\u53d1\u4e0b\u4e00\u6b65\u4efb\u52a1\u3002<\/td>\n<td align=\"left\">\u5b9e\u65f6\u638c\u63a7\u9500\u552e\u6f0f\u6597\u72b6\u6001\uff0c\u7cbe\u51c6\u9884\u6d4b\u9500\u552e\u4e1a\u7ee9\uff0c\u8ba9\u9500\u552e\u4eba\u5458\u805a\u7126\u4e8e\u5ba2\u6237\u6c9f\u901a\u800c\u975e\u7e41\u7410\u7684\u884c\u653f\u66f4\u65b0\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>\u8425\u9500\u90e8\u95e8<\/strong><\/td>\n<td align=\"left\"><strong>\u5ba2\u6237\u5206\u7fa4\u4e0e\u4e2a\u6027\u5316\u8425\u9500\uff1a<\/strong> \u57fa\u4e8e\u5ba2\u6237\u6807\u7b7e\uff08\u5982\u8d2d\u4e70\u5386\u53f2\u3001\u5174\u8da3\u504f\u597d\u3001\u5730\u7406\u4f4d\u7f6e\uff09\u81ea\u52a8\u521b\u5efa\u52a8\u6001\u5ba2\u6237\u7fa4\u7ec4\uff0c\u5e76\u89e6\u53d1\u4e2a\u6027\u5316\u7684\u90ae\u4ef6\u6216\u77ed\u4fe1\u8425\u9500\u6d3b\u52a8\u3002<\/td>\n<td align=\"left\">\u5b9e\u73b0\u7cbe\u51c6\u8425\u9500\uff0c\u63d0\u5347\u8425\u9500\u5185\u5bb9\u7684\u6253\u5f00\u7387\u548c\u8f6c\u5316\u7387\uff0c\u589e\u5f3a\u5ba2\u6237\u7c98\u6027\uff0c\u964d\u4f4e\u8425\u9500\u6210\u672c\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><\/td>\n<td align=\"left\"><strong>\u8425\u9500\u6d3b\u52a8\u81ea\u52a8\u5316\uff08Marketing Automation\uff09\uff1a<\/strong> 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CRM\u7cfb\u7edf\u8fd0\u884c\u7684\u7b2c\u4e09\u9636\u6bb5\uff0c\u4e5f\u662f\u5176\u4ef7\u503c\u94fe\u7684\u9876\u7aef\uff0c\u662f\u5c06\u524d\u4e24\u4e2a\u9636\u6bb5\u79ef\u7d2f\u7684\u6d77\u91cf\u4e1a\u52a1\u6570\u636e\u8f6c\u5316\u4e3a\u9a71\u52a8\u4f01\u4e1a\u589e\u957f\u7684\u5546\u4e1a\u6d1e\u5bdf\u3002\u5982\u679c\u8bf4\u6570\u636e\u6355\u83b7\u662f\u57fa\u7840\uff0c\u6d41\u7a0b\u81ea\u52a8\u5316\u662f\u6267\u884c\uff0c\u90a3\u4e48\u6570\u636e\u5206\u6790\u5c31\u662f\u6307\u6325\u4e0e\u4f18\u5316\u3002\u5b83\u5e2e\u52a9\u7ba1\u7406\u8005\u4ece\u5b8f\u89c2\u5230\u5fae\u89c2\uff0c\u5168\u9762\u6d1e\u5bdf\u4e1a\u52a1\u7684\u5065\u5eb7\u72b6\u51b5\uff0c\u4ece\u800c\u505a\u51fa\u66f4\u79d1\u5b66\u3001\u66f4\u7cbe\u51c6\u7684\u6218\u7565\u51b3\u7b56\u3002<\/p>\n<p>\u73b0\u4ee3CRM\u7cfb\u7edf\u901a\u5e38\u5185\u7f6e\u4e86\u5f3a\u5927\u7684\u5206\u6790\u5de5\u5177\uff0c\u5176\u6838\u5fc3\u4ef7\u503c\u4f53\u73b0\u5728\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n<ol>\n<li>\n<p><strong>\u9500\u552e\u6f0f\u6597\u5206\u6790\uff1a<\/strong> 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