{"id":28552,"date":"2025-12-13T16:40:14","date_gmt":"2025-12-13T08:40:14","guid":{"rendered":"https:\/\/www.zdsztech.com\/blog\/enterprise-marketing-management-system-operation-data-collection-to-decision-support-steps\/"},"modified":"2025-12-13T16:40:14","modified_gmt":"2025-12-13T08:40:14","slug":"enterprise-marketing-management-system-operation-data-collection-to-decision-support-steps","status":"publish","type":"post","link":"https:\/\/www.zdsztech.com\/blog\/enterprise-marketing-management-system-operation-data-collection-to-decision-support-steps\/","title":{"rendered":"\u4f01\u4e1a\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\u5982\u4f55\u8fd0\u884c\uff1f\u4ece\u6570\u636e\u6536\u96c6\u5230\u51b3\u7b56\u652f\u6301\u7684\u5b8c\u6574\u6b65\u9aa4"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.zdsztech.com\/wp-content\/uploads\/2025\/12\/1765615213-5952221765171a199541f1b89bcf752c.jpeg\" 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class=\"ez-toc-section\" id=\"%E9%98%B6%E6%AE%B5%E4%B8%80%EF%BC%9A%E5%85%A8%E6%B8%A0%E9%81%93%E6%95%B0%E6%8D%AE%E6%95%B4%E5%90%88_%E2%80%94%E2%80%94_%E6%9E%84%E5%BB%BA%E8%90%A5%E9%94%80%E5%86%B3%E7%AD%96%E7%9A%84%E5%9D%9A%E5%AE%9E%E5%9C%B0%E5%9F%BA\"><\/span>\u9636\u6bb5\u4e00\uff1a\u5168\u6e20\u9053\u6570\u636e\u6574\u5408 \u2014\u2014 \u6784\u5efa\u8425\u9500\u51b3\u7b56\u7684\u575a\u5b9e\u5730\u57fa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6784\u5efa\u4efb\u4f55\u5b8f\u4f1f\u7684\u5efa\u7b51\u90fd\u9700\u8981\u575a\u5b9e\u7684\u5730\u57fa\uff0c\u5bf9\u4e8e\u4f01\u4e1a\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\u800c\u8a00\uff0c\u8fd9\u4e2a\u5730\u57fa\u5c31\u662f\u5168\u9762\u3001\u51c6\u786e\u3001\u5b9e\u65f6\u7684\u5168\u6e20\u9053\u6570\u636e\u3002\u6ca1\u6709\u9ad8\u8d28\u91cf\u7684\u6570\u636e\u6574\u5408\uff0c\u540e\u7eed\u6240\u6709\u7684\u5ba2\u6237\u753b\u50cf\u3001\u8425\u9500\u81ea\u52a8\u5316\u548c\u667a\u80fd\u51b3\u7b56\u90fd\u5c06\u662f\u7a7a\u4e2d\u697c\u9601\u3002\u6b64\u9636\u6bb5\u7684\u6838\u5fc3\u76ee\u6807\u662f\u5c06\u4f01\u4e1a\u5185\u5916\u90e8\u6240\u6709\u4e0e\u5ba2\u6237\u76f8\u5173\u7684\u89e6\u70b9\u6570\u636e\u8fdb\u884c\u7cfb\u7edf\u6027\u6c47\u805a\uff0c\u6253\u7834\u201c\u6570\u636e\u5b64\u5c9b\u201d\uff0c\u5f62\u6210\u7edf\u4e00\u3001\u53ef\u4fe1\u7684\u6570\u636e\u8d44\u4ea7\u6c60\u3002\u8fd9\u4e0d\u4ec5\u662f\u6280\u672f\u5c42\u9762\u7684\u6311\u6218\uff0c\u66f4\u662f\u5bf9\u4f01\u4e1a\u6570\u636e\u6cbb\u7406\u80fd\u529b\u7684\u5168\u9762\u8003\u9a8c\u3002\u4e00\u4e2a\u6210\u529f\u7684\u6570\u636e\u6574\u5408\u9636\u6bb5\uff0c\u80fd\u591f\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e00\u4e2a360\u5ea6\u7684\u5ba2\u6237\u5168\u666f\u89c6\u56fe\uff0c\u786e\u4fdd\u8425\u9500\u51b3\u7b56\u57fa\u4e8e\u4e8b\u5b9e\u800c\u975e\u81c6\u6d4b\uff0c\u4ece\u800c\u5728\u6e90\u5934\u4e0a\u63d0\u5347\u8425\u9500\u6d3b\u52a8\u7684\u7cbe\u51c6\u5ea6\u548c\u6709\u6548\u6027\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E5%85%B3%E9%94%AE%E6%95%B0%E6%8D%AE%E6%BA%90%E8%AF%86%E5%88%AB%E4%B8%8E%E6%8E%A5%E5%85%A5\"><\/span>1. \u5173\u952e\u6570\u636e\u6e90\u8bc6\u522b\u4e0e\u63a5\u5165<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6570\u636e\u6574\u5408\u7684\u7b2c\u4e00\u6b65\uff0c\u662f\u5168\u9762\u76d8\u70b9\u5e76\u8bc6\u522b\u6240\u6709\u6f5c\u5728\u7684\u5ba2\u6237\u6570\u636e\u6e90\u3002\u8fd9\u9700\u8981\u8de8\u90e8\u95e8\u534f\u4f5c\uff0c\u7ed8\u5236\u4e00\u5f20\u5b8c\u6574\u7684\u201c\u5ba2\u6237\u6570\u636e\u5730\u56fe\u201d\u3002\u8fd9\u4e9b\u6570\u636e\u6e90\u901a\u5e38\u53ef\u4ee5\u5206\u4e3a\u4ee5\u4e0b\u51e0\u7c7b\uff1a<\/p>\n<ul>\n<li><strong>\u7b2c\u4e00\u65b9\u6570\u636e\uff08First-Party Data\uff09\uff1a<\/strong> \u8fd9\u662f\u4f01\u4e1a\u81ea\u8eab\u62e5\u6709\u548c\u63a7\u5236\u7684\u6700\u6709\u4ef7\u503c\u7684\u6570\u636e\u3002\u5305\u62ec\uff1a\n<ul>\n<li><strong>CRM\u7cfb\u7edf\u6570\u636e\uff1a<\/strong> \u5ba2\u6237\u7684\u57fa\u672c\u4fe1\u606f\u3001\u8054\u7cfb\u65b9\u5f0f\u3001\u4ea4\u6613\u8bb0\u5f55\u3001\u670d\u52a1\u5386\u53f2\u3001\u9500\u552e\u8ddf\u8fdb\u8bb0\u5f55\u7b49\u3002<\/li>\n<li><strong>\u7f51\u7ad9\u4e0eApp\u884c\u4e3a\u6570\u636e\uff1a<\/strong> \u7528\u6237\u7684\u6d4f\u89c8\u8def\u5f84\u3001\u9875\u9762\u505c\u7559\u65f6\u95f4\u3001\u70b9\u51fb\u884c\u4e3a\u3001\u641c\u7d22\u5173\u952e\u8bcd\u3001\u8d2d\u7269\u8f66\u4fe1\u606f\u3001\u6ce8\u518c\/\u767b\u5f55\u6570\u636e\u7b49\u3002<\/li>\n<li><strong>\u793e\u4ea4\u5a92\u4f53\u81ea\u6709\u8d26\u53f7\u6570\u636e\uff1a<\/strong> \u7c89\u4e1d\u4e92\u52a8\uff08\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u5206\u4eab\uff09\u3001\u79c1\u4fe1\u54a8\u8be2\u3001\u6d3b\u52a8\u53c2\u4e0e\u60c5\u51b5\u7b49\u3002<\/li>\n<li><strong>\u7ebf\u4e0b\u6570\u636e\uff1a<\/strong> \u95e8\u5e97\u6d88\u8d39\u8bb0\u5f55\u3001\u4f1a\u5458\u5361\u4fe1\u606f\u3001\u7ebf\u4e0b\u6d3b\u52a8\u7b7e\u5230\u6570\u636e\u3001\u5ba2\u670d\u547c\u53eb\u4e2d\u5fc3\u8bb0\u5f55\u7b49\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u7b2c\u4e8c\u65b9\u6570\u636e\uff08Second-Party Data\uff09\uff1a<\/strong> \u4ece\u53ef\u4fe1\u7684\u5408\u4f5c\u4f19\u4f34\u5904\u83b7\u53d6\u7684\u6570\u636e\uff0c\u4f8b\u5982\u901a\u8fc7\u6218\u7565\u5408\u4f5c\u3001\u8054\u5408\u8425\u9500\u6d3b\u52a8\u7b49\u65b9\u5f0f\u5171\u4eab\u7684\u5ba2\u6237\u6570\u636e\u3002<\/li>\n<li><strong>\u7b2c\u4e09\u65b9\u6570\u636e\uff08Third-Party Data\uff09\uff1a<\/strong> \u4ece\u4e13\u4e1a\u6570\u636e\u4f9b\u5e94\u5546\u5904\u8d2d\u4e70\u7684\u5916\u90e8\u6570\u636e\uff0c\u7528\u4e8e\u8865\u5145\u548c\u4e30\u5bcc\u5ba2\u6237\u753b\u50cf\uff0c\u5982\u4eba\u53e3\u7edf\u8ba1\u5b66\u4fe1\u606f\u3001\u6d88\u8d39\u504f\u597d\u3001\u5174\u8da3\u6807\u7b7e\u7b49\u3002<\/li>\n<\/ul>\n<p>\u5728\u8bc6\u522b\u4e86\u6240\u6709\u6570\u636e\u6e90\u540e\uff0c\u6280\u672f\u5c42\u9762\u7684\u6838\u5fc3\u5de5\u4f5c\u662f\u901a\u8fc7API\u63a5\u53e3\u3001SDK\u57cb\u70b9\u3001\u6570\u636e\u5e93\u76f4\u8fde\u3001\u6587\u4ef6\u5bfc\u5165\u7b49\u591a\u79cd\u65b9\u5f0f\uff0c\u5c06\u8fd9\u4e9b\u5f02\u6784\u3001\u5206\u6563\u7684\u6570\u636e\u5b89\u5168\u3001\u7a33\u5b9a\u5730\u63a5\u5165\u5230\u4e2d\u592e\u6570\u636e\u5e73\u53f0\uff08CDP\uff09\u6216\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\u7684\u6838\u5fc3\u6570\u636e\u5e93\u4e2d\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u9700\u8981\u786e\u4fdd\u6570\u636e\u4f20\u8f93\u7684\u5b9e\u65f6\u6027\u4e0e\u5b8c\u6574\u6027\uff0c\u4e3a\u540e\u7eed\u5904\u7406\u5960\u5b9a\u57fa\u7840\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E6%95%B0%E6%8D%AE%E6%B8%85%E6%B4%97%E4%B8%8E%E6%A0%87%E5%87%86%E5%8C%96%E5%A4%84%E7%90%86\"><\/span>2. \u6570\u636e\u6e05\u6d17\u4e0e\u6807\u51c6\u5316\u5904\u7406<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u539f\u59cb\u6570\u636e\u5f80\u5f80\u662f\u201c\u80ae\u810f\u201d\u4e14\u6df7\u4e71\u7684\uff0c\u5145\u6ee1\u4e86\u683c\u5f0f\u4e0d\u4e00\u3001\u91cd\u590d\u3001\u7f3a\u5931\u6216\u9519\u8bef\u7684\u4fe1\u606f\u3002\u76f4\u63a5\u4f7f\u7528\u8fd9\u4e9b\u6570\u636e\u8fdb\u884c\u5206\u6790\uff0c\u5fc5\u7136\u4f1a\u5bfc\u81f4\u9519\u8bef\u7684\u7ed3\u8bba\u3002\u56e0\u6b64\uff0c\u6570\u636e\u6e05\u6d17\u4e0e\u6807\u51c6\u5316\u662f\u6570\u636e\u6574\u5408\u9636\u6bb5\u81f3\u5173\u91cd\u8981\u7684\u4e00\u73af\u3002<\/p>\n<ul>\n<li><strong>\u6570\u636e\u6e05\u6d17\uff08Data Cleaning\uff09\uff1a<\/strong> \u4e3b\u8981\u5de5\u4f5c\u5305\u62ec\uff1a\n<ul>\n<li><strong>\u5904\u7406\u7f3a\u5931\u503c\uff1a<\/strong> \u5bf9\u5173\u952e\u5b57\u6bb5\u7684\u7f3a\u5931\u4fe1\u606f\u8fdb\u884c\u586b\u5145\uff08\u5982\u4f7f\u7528\u5747\u503c\u3001\u4e2d\u4f4d\u6570\u6216\u7279\u5b9a\u7b97\u6cd5\u9884\u6d4b\uff09\u6216\u6807\u8bb0\u3002<\/li>\n<li><strong>\u8bc6\u522b\u4e0e\u4fee\u6b63\u5f02\u5e38\u503c\uff1a<\/strong> \u53d1\u73b0\u5e76\u5904\u7406\u90a3\u4e9b\u4e0d\u7b26\u5408\u903b\u8f91\u7684\u6570\u636e\u70b9\uff0c\u4f8b\u5982\u5e74\u9f84\u4e3a200\u5c81\u7684\u5ba2\u6237\u3002<\/li>\n<li><strong>\u53bb\u9664\u91cd\u590d\u6570\u636e\uff1a<\/strong> \u901a\u8fc7\u552f\u4e00\u7684\u5ba2\u6237\u6807\u8bc6\u7b26\uff08\u5982\u624b\u673a\u53f7\u3001\u90ae\u7bb1\u3001UnionID\uff09\u5bf9\u6765\u81ea\u4e0d\u540c\u6e20\u9053\u7684\u540c\u4e00\u5ba2\u6237\u6570\u636e\u8fdb\u884c\u5408\u5e76\u53bb\u91cd\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u6570\u636e\u6807\u51c6\u5316\uff08Data Standardization\uff09\uff1a<\/strong> \u65e8\u5728\u7edf\u4e00\u6570\u636e\u683c\u5f0f\u548c\u5b9a\u4e49\uff0c\u786e\u4fdd\u6570\u636e\u7684\u4e00\u81f4\u6027\u3002\u4f8b\u5982\uff1a\n<ul>\n<li>\u5c06\u201c\u5317\u4eac\u5e02\u201d\u3001\u201c\u5317\u4eac\u201d\u3001\u201cBeiJing\u201d\u7b49\u4e0d\u540c\u5199\u6cd5\u7edf\u4e00\u4e3a\u6807\u51c6\u7684\u201c\u5317\u4eac\u201d\u3002<\/li>\n<li>\u7edf\u4e00\u65e5\u671f\u683c\u5f0f\uff08\u5982YYYY-MM-DD\uff09\u3002<\/li>\n<li>\u5c06\u4e0d\u540c\u6e20\u9053\u7684\u5ba2\u6237\u884c\u4e3a\u4e8b\u4ef6\u8fdb\u884c\u7edf\u4e00\u547d\u540d\u548c\u5b9a\u4e49\uff0c\u5982\u5c06\u201c\u52a0\u5165\u8d2d\u7269\u8f66\u201d\u3001\u201cAdd to Cart\u201d\u7edf\u4e00\u6620\u5c04\u4e3a\u201cadd_to_cart\u201d\u4e8b\u4ef6\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u8fd9\u4e00\u7cfb\u5217\u4e25\u8c28\u7684\u5904\u7406\uff0c\u539f\u59cb\u7684\u3001\u6742\u4e71\u65e0\u7ae0\u7684\u6570\u636e\u88ab\u8f6c\u5316\u4e3a\u5e72\u51c0\u3001\u89c4\u6574\u3001\u53ef\u4f9b\u5206\u6790\u7684\u9ad8\u8d28\u91cf\u6570\u636e\u8d44\u4ea7\uff0c\u4e3a\u6784\u5efa\u7cbe\u51c6\u7684\u5ba2\u6237\u753b\u50cf\u63d0\u4f9b\u4e86\u575a\u5b9e\u53ef\u9760\u7684\u539f\u6599\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%98%B6%E6%AE%B5%E4%BA%8C%EF%BC%9A%E5%AE%A2%E6%88%B7%E7%94%BB%E5%83%8F%E4%B8%8E%E5%88%86%E7%BE%A4_%E2%80%94%E2%80%94_%E4%BB%8E%E6%B5%B7%E9%87%8F%E6%95%B0%E6%8D%AE%E5%88%B0%E7%B2%BE%E5%87%86%E6%B4%9E%E5%AF%9F\"><\/span>\u9636\u6bb5\u4e8c\uff1a\u5ba2\u6237\u753b\u50cf\u4e0e\u5206\u7fa4 \u2014\u2014 \u4ece\u6d77\u91cf\u6570\u636e\u5230\u7cbe\u51c6\u6d1e\u5bdf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u5b8c\u6210\u4e86\u5168\u6e20\u9053\u6570\u636e\u6574\u5408\u8fd9\u4e00\u5730\u57fa\u5de5\u7a0b\u540e\uff0c\u6211\u4eec\u4fbf\u62e5\u6709\u4e86\u6784\u5efa\u5ba2\u6237\u6d1e\u5bdf\u5927\u53a6\u7684\u4f18\u8d28\u201c\u7816\u77f3\u201d\u3002\u9636\u6bb5\u4e8c\u7684\u6838\u5fc3\u4efb\u52a1\uff0c\u6b63\u662f\u5229\u7528\u8fd9\u4e9b\u7ecf\u8fc7\u6e05\u6d17\u548c\u6807\u51c6\u5316\u7684\u6570\u636e\uff0c\u5c06\u62bd\u8c61\u7684\u6570\u636e\u70b9\u8f6c\u5316\u4e3a\u751f\u52a8\u3001\u7acb\u4f53\u7684\u5ba2\u6237\u753b\u50cf\uff0c\u5e76\u57fa\u4e8e\u6b64\u8fdb\u884c\u79d1\u5b66\u3001\u52a8\u6001\u7684\u5ba2\u6237\u5206\u7fa4\u3002\u8fd9\u4e00\u8fc7\u7a0b\u662f\u5b9e\u73b0\u4e2a\u6027\u5316\u8425\u9500\u548c\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u6865\u6881\uff0c\u5b83\u5c06\u201c\u5bf9\u6240\u6709\u4eba\u8bf4\u540c\u6837\u7684\u8bdd\u201d\u7684\u7c97\u653e\u5f0f\u8425\u9500\uff0c\u8f6c\u53d8\u4e3a\u201c\u5bf9\u5408\u9002\u7684\u4eba\uff0c\u5728\u5408\u9002\u7684\u65f6\u673a\uff0c\u8bf4\u5408\u9002\u7684\u8bdd\u201d\u7684\u7cbe\u51c6\u6c9f\u901a\u3002\u5176\u5546\u4e1a\u4ef7\u503c\u5728\u4e8e\uff0c\u901a\u8fc7\u6df1\u523b\u7406\u89e3\u5ba2\u6237\uff0c\u4f01\u4e1a\u80fd\u591f\u663e\u8457\u63d0\u5347\u8425\u9500\u8d44\u6e90\u7684\u5229\u7528\u6548\u7387\uff0c\u589e\u5f3a\u5ba2\u6237\u7c98\u6027\uff0c\u5e76\u6700\u7ec8\u9a71\u52a8\u9500\u552e\u8f6c\u5316\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_360%E5%BA%A6%E5%AE%A2%E6%88%B7%E7%94%BB%E5%83%8F%E6%9E%84%E5%BB%BA\"><\/span>1. 360\u5ea6\u5ba2\u6237\u753b\u50cf\u6784\u5efa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>360\u5ea6\u5ba2\u6237\u753b\u50cf\uff08Customer Profile\uff09\u65e8\u5728\u4e3a\u6bcf\u4e00\u4e2a\u72ec\u7acb\u5ba2\u6237\u521b\u5efa\u4e00\u4e2a\u5168\u9762\u3001\u7edf\u4e00\u7684\u6807\u7b7e\u5316\u89c6\u56fe\uff0c\u6574\u5408\u5176\u5728\u6240\u6709\u89e6\u70b9\u4e0a\u7684\u4fe1\u606f\u4e0e\u884c\u4e3a\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u57fa\u7840\u4fe1\u606f\u7684\u7f57\u5217\uff0c\u66f4\u662f\u5bf9\u5176\u6df1\u5c42\u5c5e\u6027\u548c\u6f5c\u5728\u610f\u56fe\u7684\u6316\u6398\u3002\u4e00\u4e2a\u5b8c\u6574\u7684\u5ba2\u6237\u753b\u50cf\u901a\u5e38\u5305\u542b\u4ee5\u4e0b\u51e0\u4e2a\u7ef4\u5ea6\uff1a<\/p>\n<ul>\n<li><strong>\u57fa\u7840\u5c5e\u6027\uff08Demographic\uff09\uff1a<\/strong> \u5305\u62ec\u5e74\u9f84\u3001\u6027\u522b\u3001\u5730\u57df\u3001\u804c\u4e1a\u3001\u6536\u5165\u6c34\u5e73\u7b49\u9759\u6001\u7684\u4eba\u53e3\u7edf\u8ba1\u5b66\u4fe1\u606f\u3002\u8fd9\u4e9b\u4fe1\u606f\u6784\u6210\u4e86\u5ba2\u6237\u8eab\u4efd\u7684\u57fa\u7840\u3002<\/li>\n<li><strong>\u884c\u4e3a\u5c5e\u6027\uff08Behavioral\uff09\uff1a<\/strong> \u8fd9\u662f\u5ba2\u6237\u753b\u50cf\u4e2d\u6700\u5177\u52a8\u6001\u4ef7\u503c\u7684\u90e8\u5206\u3002\u6db5\u76d6\u4e86\u5ba2\u6237\u7ebf\u4e0a\u7ebf\u4e0b\u7684\u6240\u6709\u4e92\u52a8\u884c\u4e3a\uff0c\u5982\u6700\u8fd1\u4e00\u6b21\u8d2d\u4e70\u65f6\u95f4\uff08Recency\uff09\u3001\u8d2d\u4e70\u9891\u7387\uff08Frequency\uff09\u3001\u8d2d\u4e70\u91d1\u989d\uff08Monetary\uff09\u2014\u2014\u5373\u7ecf\u5178\u7684RFM\u6a21\u578b\uff0c\u6b64\u5916\u8fd8\u5305\u62ec\u4ea7\u54c1\u6d4f\u89c8\u5386\u53f2\u3001\u5185\u5bb9\u504f\u597d\u3001\u6d3b\u52a8\u53c2\u4e0e\u5ea6\u3001\u6e20\u9053\u504f\u597d\u7b49\u3002<\/li>\n<li><strong>\u793e\u4ea4\u5c5e\u6027\uff08Social\uff09\uff1a<\/strong> \u5ba2\u6237\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u516c\u5f00\u4fe1\u606f\u3001\u5174\u8da3\u5708\u5b50\u3001\u610f\u89c1\u9886\u8896\u5173\u6ce8\u60c5\u51b5\u7b49\uff0c\u6709\u52a9\u4e8e\u7406\u89e3\u5176\u793e\u4ea4\u5f71\u54cd\u529b\u548c\u5174\u8da3\u56fe\u8c31\u3002<\/li>\n<li><strong>\u6d88\u8d39\u5c5e\u6027\uff08Transactional\uff09\uff1a<\/strong> \u8be6\u7ec6\u7684\u8d2d\u4e70\u8bb0\u5f55\uff0c\u5305\u62ec\u8d2d\u4e70\u54c1\u7c7b\u3001\u5ba2\u5355\u4ef7\u3001\u4f18\u60e0\u5238\u4f7f\u7528\u504f\u597d\u3001\u9000\u8d27\u7387\u7b49\uff0c\u76f4\u63a5\u53cd\u6620\u4e86\u5ba2\u6237\u7684\u6d88\u8d39\u80fd\u529b\u548c\u4ef7\u503c\u3002<\/li>\n<li><strong>\u9884\u6d4b\u4e0e\u6a21\u578b\u5c5e\u6027\uff08Predictive &amp; Model-based\uff09\uff1a<\/strong> \u57fa\u4e8e\u5386\u53f2\u6570\u636e\uff0c\u5229\u7528\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u4e3a\u5ba2\u6237\u6253\u4e0a\u9884\u6d4b\u6027\u6807\u7b7e\uff0c\u5982\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\u9884\u6d4b\u3001\u6d41\u5931\u98ce\u9669\u9884\u6d4b\u3001\u8d2d\u4e70\u503e\u5411\u9884\u6d4b\uff08\u4f8b\u5982\uff0c\u9884\u6d4b\u67d0\u5ba2\u6237\u8fd1\u671f\u8d2d\u4e70A\u4ea7\u54c1\u7684\u6982\u7387\uff09\u7b49\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5c06\u8fd9\u4e9b\u591a\u7ef4\u5ea6\u7684\u6807\u7b7e\u8fdb\u884c\u6574\u5408\uff0c\u7cfb\u7edf\u80fd\u591f\u4e3a\u6bcf\u4e00\u4e2a\u5ba2\u6237\u751f\u6210\u4e00\u4e2a\u72ec\u4e00\u65e0\u4e8c\u7684\u3001\u53ef\u88ab\u673a\u5668\u7406\u89e3\u548c\u8c03\u7528\u7684\u201c\u6570\u5b57\u6863\u6848\u201d\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E5%8A%A8%E6%80%81%E5%AE%A2%E6%88%B7%E5%88%86%E7%BE%A4%E7%AD%96%E7%95%A5\"><\/span>2. \u52a8\u6001\u5ba2\u6237\u5206\u7fa4\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u62e5\u6709\u4e86\u7cbe\u7ec6\u7684\u5ba2\u6237\u753b\u50cf\u540e\uff0c\u4e0b\u4e00\u6b65\u4fbf\u662f\u6839\u636e\u7279\u5b9a\u7684\u4e1a\u52a1\u76ee\u6807\uff0c\u5bf9\u5e9e\u5927\u7684\u5ba2\u6237\u7fa4\u4f53\u8fdb\u884c\u7ec6\u5206\uff0c\u5373\u5ba2\u6237\u5206\u7fa4\uff08Customer Segmentation\uff09\u3002\u4e0e\u4f20\u7edf\u9759\u6001\u7684\u3001\u4e00\u6b21\u6027\u7684\u5206\u7fa4\u4e0d\u540c\uff0c\u73b0\u4ee3\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\u652f\u6301\u7684\u662f\u52a8\u6001\u3001\u5b9e\u65f6\u7684\u5ba2\u6237\u5206\u7fa4\u7b56\u7565\u3002\u8fd9\u610f\u5473\u7740\u5ba2\u6237\u4f1a\u6839\u636e\u5176\u884c\u4e3a\u7684\u6539\u53d8\uff0c\u81ea\u52a8\u5730\u5728\u4e0d\u540c\u5206\u7fa4\u4e4b\u95f4\u6d41\u52a8\u3002<\/p>\n<p>\u5e38\u7528\u7684\u5206\u7fa4\u7b56\u7565\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u57fa\u4e8e\u89c4\u5219\u7684\u5206\u7fa4\uff1a<\/strong> \u8fd9\u662f\u6700\u76f4\u63a5\u7684\u65b9\u5f0f\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u753b\u50cf\u4e2d\u7684\u4efb\u610f\u6807\u7b7e\u7ec4\u5408\u6765\u521b\u5efa\u5ba2\u7fa4\u3002\u4f8b\u5982\uff1a\n<ul>\n<li><strong>\u9ad8\u4ef7\u503c\u5ba2\u6237\u7fa4\uff1a<\/strong> \u201c\u8fc7\u53bb90\u5929\u5185\u6d88\u8d39\u91d1\u989d &gt; 5000\u5143\u201d AND \u201c\u8d2d\u4e70\u9891\u7387 &gt; 3\u6b21\u201d\u3002<\/li>\n<li><strong>\u6c89\u7761\u5524\u9192\u76ee\u6807\u7fa4\uff1a<\/strong> \u201c\u6700\u540e\u4e00\u6b21\u8d2d\u4e70\u65f6\u95f4 &gt; 180\u5929\u201d AND \u201c\u66fe\u7ecf\u662f\u9ad8\u4ef7\u503c\u5ba2\u6237\u201d\u3002<\/li>\n<li><strong>\u65b0\u54c1\u9996\u53d1\u76ee\u6807\u7fa4\uff1a<\/strong> \u201c\u6d4f\u89c8\u8fc7\u67d0\u65b0\u54c1\u7c7b\u9875\u9762\u201d AND \u201c\u5ba2\u5355\u4ef7 &gt; 1000\u5143\u201d\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u57fa\u4e8e\u6a21\u578b\u7684\u667a\u80fd\u5206\u7fa4\uff1a<\/strong> \u5229\u7528\u805a\u7c7b\u7b97\u6cd5\uff08\u5982K-Means\uff09\u7b49\u673a\u5668\u5b66\u4e60\u6a21\u578b\uff0c\u7cfb\u7edf\u53ef\u4ee5\u81ea\u52a8\u53d1\u73b0\u6570\u636e\u4e2d\u9690\u85cf\u7684\u81ea\u7136\u5ba2\u7fa4\u7ed3\u6784\uff0c\u800c\u65e0\u9700\u4eba\u4e3a\u9884\u8bbe\u89c4\u5219\u3002\u4f8b\u5982\uff0c\u7cfb\u7edf\u53ef\u80fd\u4f1a\u81ea\u52a8\u8bc6\u522b\u51fa\u201c\u4ef7\u683c\u654f\u611f\u578b\u65b0\u5ba2\u201d\u3001\u201c\u9ad8\u5fe0\u8bda\u5ea6\u54c1\u724c\u7c89\u4e1d\u201d\u3001\u201c\u51b2\u52a8\u6d88\u8d39\u578b\u5e74\u8f7b\u7528\u6237\u201d\u7b49\u5177\u6709\u663e\u8457\u5171\u540c\u7279\u5f81\u7684\u7fa4\u4f53\u3002<\/li>\n<li><strong>\u57fa\u4e8e\u751f\u547d\u5468\u671f\u7684\u5206\u7fa4\uff1a<\/strong> \u6839\u636e\u5ba2\u6237\u4e0e\u4f01\u4e1a\u5173\u7cfb\u7684\u8fdb\u5c55\u9636\u6bb5\u8fdb\u884c\u5212\u5206\uff0c\u5982\u6f5c\u5728\u5ba2\u6237\u3001\u65b0\u5ba2\u6237\u3001\u6210\u957f\u5ba2\u6237\u3001\u6210\u719f\u5ba2\u6237\u3001\u6d41\u5931\u98ce\u9669\u5ba2\u6237\u7b49\u3002\u9488\u5bf9\u4e0d\u540c\u751f\u547d\u5468\u671f\u9636\u6bb5\u7684\u5ba2\u6237\uff0c\u53ef\u4ee5\u8bbe\u8ba1\u5dee\u5f02\u5316\u7684\u6c9f\u901a\u4e0e\u7ef4\u7cfb\u7b56\u7565\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u52a8\u6001\u5206\u7fa4\uff0c\u4f01\u4e1a\u53ef\u4ee5\u786e\u4fdd\u5176\u8425\u9500\u6d3b\u52a8\u59cb\u7ec8\u5bf9\u51c6\u6700\u76f8\u5173\u7684\u76ee\u6807\u53d7\u4f17\uff0c\u4ece\u800c\u5b9e\u73b0\u8d44\u6e90\u7684\u6700\u4f18\u5316\u914d\u7f6e\uff0c\u5e76\u4e3a\u4e0b\u4e00\u9636\u6bb5\u7684\u8425\u9500\u81ea\u52a8\u5316\u63d0\u4f9b\u7cbe\u51c6\u7684\u76ee\u6807\u5217\u8868\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%98%B6%E6%AE%B5%E4%B8%89%EF%BC%9A%E8%90%A5%E9%94%80%E8%87%AA%E5%8A%A8%E5%8C%96%E6%B5%81%E7%A8%8B%E8%AE%BE%E8%AE%A1_%E2%80%94%E2%80%94_%E8%A7%84%E6%A8%A1%E5%8C%96%E6%8F%90%E5%8D%87%E8%BF%90%E8%90%A5%E6%95%88%E7%8E%87\"><\/span>\u9636\u6bb5\u4e09\uff1a\u8425\u9500\u81ea\u52a8\u5316\u6d41\u7a0b\u8bbe\u8ba1 \u2014\u2014 \u89c4\u6a21\u5316\u63d0\u5347\u8fd0\u8425\u6548\u7387<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5f53\u7cbe\u51c6\u7684\u5ba2\u6237\u5206\u7fa4\u88ab\u5b9a\u4e49\u51fa\u6765\u540e\uff0c\u5982\u4f55\u4ee5\u4e00\u79cd\u9ad8\u6548\u3001\u89c4\u6a21\u5316\u7684\u65b9\u5f0f\u4e0e\u8fd9\u4e9b\u4e0d\u540c\u7684\u5ba2\u6237\u7fa4\u4f53\u8fdb\u884c\u4e2a\u6027\u5316\u4e92\u52a8\uff0c\u4fbf\u6210\u4e3a\u63a5\u4e0b\u6765\u7684\u6838\u5fc3\u6311\u6218\u3002\u9636\u6bb5\u4e09\u2014\u2014\u8425\u9500\u81ea\u52a8\u5316\u6d41\u7a0b\u8bbe\u8ba1\uff0c\u6b63\u662f\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\u7684\u5173\u952e\u3002\u5b83\u5229\u7528\u9884\u8bbe\u7684\u89c4\u5219\u548c\u5de5\u4f5c\u6d41\uff08Workflow\uff09\uff0c\u5728\u7279\u5b9a\u7684\u89e6\u53d1\u6761\u4ef6\u4e0b\uff0c\u81ea\u52a8\u6267\u884c\u4e00\u7cfb\u5217\u8425\u9500\u52a8\u4f5c\u3002\u8fd9\u4e0d\u4ec5\u5c06\u8425\u9500\u56e2\u961f\u4ece\u5927\u91cf\u91cd\u590d\u3001\u624b\u52a8\u7684\u6267\u884c\u5de5\u4f5c\u4e2d\u89e3\u653e\u51fa\u6765\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5b83\u786e\u4fdd\u4e86\u8425\u9500\u6c9f\u901a\u7684\u53ca\u65f6\u6027\u3001\u76f8\u5173\u6027\u548c\u4e00\u81f4\u6027\uff0c\u4ece\u800c\u5728\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\u7684\u540c\u65f6\uff0c\u6781\u5927\u5730\u653e\u5927\u4e86\u8fd0\u8425\u6548\u7387\u3002\u4e00\u4e2a\u8bbe\u8ba1\u7cbe\u826f\u7684\u81ea\u52a8\u5316\u6d41\u7a0b\uff0c\u80fd\u591f\u50cf\u4e00\u4f4d\u4e0d\u77e5\u75b2\u5026\u7684\u201c\u8d85\u7ea7\u8425\u9500\u52a9\u7406\u201d\uff0c7x24\u5c0f\u65f6\u4e0d\u95f4\u65ad\u5730\u57f9\u80b2\u7ebf\u7d22\u3001\u6fc0\u6d3b\u7528\u6237\u3001\u633d\u56de\u6d41\u5931\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E8%90%A5%E9%94%80%E6%B4%BB%E5%8A%A8%E6%B5%81%E7%A8%8B%E7%9A%84%E8%87%AA%E5%8A%A8%E5%8C%96\"><\/span>1. \u8425\u9500\u6d3b\u52a8\u6d41\u7a0b\u7684\u81ea\u52a8\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8425\u9500\u6d3b\u52a8\u6d41\u7a0b\u7684\u81ea\u52a8\u5316\uff0c\u901a\u5e38\u88ab\u79f0\u4e3a\u201c\u8425\u9500\u65c5\u7a0b\uff08Marketing Journey\uff09\u201d\u6216\u201c\u8425\u9500\u5267\u672c\uff08Campaign Playbook\uff09\u201d\u3002\u5b83\u57fa\u4e8e\u201c\u5982\u679c\u2026\u90a3\u4e48\u2026\uff08If\/Then\uff09\u201d\u7684\u903b\u8f91\uff0c\u4e3a\u7279\u5b9a\u7684\u5ba2\u6237\u5206\u7fa4\u8bbe\u8ba1\u4e00\u6761\u5b8c\u6574\u7684\u4e92\u52a8\u8def\u5f84\u3002<\/p>\n<p>\u5178\u578b\u7684\u81ea\u52a8\u5316\u8425\u9500\u6d3b\u52a8\u6d41\u7a0b\u8bbe\u8ba1\u5305\u62ec\u4ee5\u4e0b\u8981\u7d20\uff1a<\/p>\n<ul>\n<li><strong>\u89e6\u53d1\u5668\uff08Trigger\uff09\uff1a<\/strong> \u5b9a\u4e49\u6d41\u7a0b\u542f\u52a8\u7684\u6761\u4ef6\u3002\u89e6\u53d1\u5668\u53ef\u4ee5\u662f\u5ba2\u6237\u7684\u67d0\u4e2a\u5177\u4f53\u884c\u4e3a\uff08\u5982\u6ce8\u518c\u3001\u4e0b\u8f7d\u767d\u76ae\u4e66\u3001\u6d4f\u89c8\u7279\u5b9a\u9875\u9762\u8d85\u8fc73\u6b21\u3001\u653e\u5f03\u8d2d\u7269\u8f66\uff09\uff0c\u4e5f\u53ef\u4ee5\u662f\u5ba2\u6237\u5c5e\u6027\u7684\u53d8\u66f4\uff08\u5982\u8fdb\u5165\u201c\u9ad8\u4ef7\u503c\u5ba2\u6237\u201d\u5206\u7fa4\uff09\uff0c\u6216\u8005\u662f\u9884\u8bbe\u7684\u65f6\u95f4\u70b9\uff08\u5982\u5ba2\u6237\u751f\u65e5\u3001\u8282\u5047\u65e5\uff09\u3002<\/li>\n<li><strong>\u6267\u884c\u52a8\u4f5c\uff08Action\uff09\uff1a<\/strong> \u89e6\u53d1\u6761\u4ef6\u6ee1\u8db3\u540e\uff0c\u7cfb\u7edf\u81ea\u52a8\u6267\u884c\u7684\u64cd\u4f5c\u3002\u5e38\u89c1\u7684\u52a8\u4f5c\u5305\u62ec\uff1a\n<ul>\n<li><strong>\u53d1\u9001\u4e2a\u6027\u5316\u5185\u5bb9\uff1a<\/strong> \u81ea\u52a8\u53d1\u9001\u90ae\u4ef6\u3001\u77ed\u4fe1\u3001App Push\uff0c\u5185\u5bb9\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u6807\u7b7e\u52a8\u6001\u586b\u5145\uff08\u5982\u79f0\u547c\u5ba2\u6237\u59d3\u540d\u3001\u63a8\u8350\u5176\u611f\u5174\u8da3\u7684\u4ea7\u54c1\uff09\u3002<\/li>\n<li><strong>\u66f4\u65b0\u5ba2\u6237\u6807\u7b7e\uff1a<\/strong> \u6839\u636e\u5ba2\u6237\u7684\u4e92\u52a8\u884c\u4e3a\uff0c\u81ea\u52a8\u4e3a\u5176\u6dfb\u52a0\u6216\u79fb\u9664\u6807\u7b7e\uff0c\u4f7f\u5176\u5728\u4e0d\u540c\u5206\u7fa4\u95f4\u6d41\u52a8\u3002<\/li>\n<li><strong>\u540c\u6b65\u6570\u636e\u81f3CRM\uff1a<\/strong> \u5c06\u9ad8\u610f\u5411\u5ba2\u6237\u4fe1\u606f\u81ea\u52a8\u540c\u6b65\u7ed9\u9500\u552e\u56e2\u961f\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5224\u65ad\/\u7b49\u5f85\u6761\u4ef6\uff08Condition\/Delay\uff09\uff1a<\/strong> \u5728\u6d41\u7a0b\u4e2d\u8bbe\u7f6e\u68c0\u67e5\u70b9\u548c\u65f6\u95f4\u5ef6\u8fdf\u3002\u4f8b\u5982\uff0c\u53d1\u9001\u90ae\u4ef6\u540e\uff0c\u53ef\u4ee5\u8bbe\u7f6e\u4e00\u4e2a\u201c\u7b49\u5f853\u5929\u201d\u7684\u8282\u70b9\uff0c\u7136\u540e\u5224\u65ad\u201c\u5ba2\u6237\u662f\u5426\u6253\u5f00\u90ae\u4ef6\u201d\u3002\u5982\u679c\u6253\u5f00\uff0c\u5219\u6267\u884cA\u8def\u5f84\uff08\u5982\u53d1\u9001\u4f18\u60e0\u5238\uff09\uff1b\u5982\u679c\u672a\u6253\u5f00\uff0c\u5219\u6267\u884cB\u8def\u5f84\uff08\u5982\u901a\u8fc7\u77ed\u4fe1\u518d\u6b21\u63d0\u9192\uff09\u3002<\/li>\n<\/ul>\n<p>\u4e00\u4e2a\u7ecf\u5178\u7684\u201c\u8d2d\u7269\u8f66\u653e\u5f03\u633d\u56de\u201d\u81ea\u52a8\u5316\u6d41\u7a0b\u793a\u4f8b\u5982\u4e0b\uff1a<\/p>\n<ol>\n<li><strong>\u89e6\u53d1\u5668\uff1a<\/strong> \u5ba2\u6237\u5c06\u5546\u54c1\u52a0\u5165\u8d2d\u7269\u8f66\uff0c\u4f46\u57282\u5c0f\u65f6\u5185\u672a\u5b8c\u6210\u652f\u4ed8\u3002<\/li>\n<li><strong>\u52a8\u4f5c1\uff1a<\/strong> \u7acb\u5373\u53d1\u9001\u4e00\u5c01\u63d0\u9192\u90ae\u4ef6\uff0c\u6807\u9898\u4e3a\u201c\u60a8\u8d2d\u7269\u8f66\u91cc\u7684\u5b9d\u8d1d\u8fd8\u5728\u7b49\u60a8\u201d\u3002<\/li>\n<li><strong>\u7b49\u5f85\u6761\u4ef6\uff1a<\/strong> \u7b49\u5f8524\u5c0f\u65f6\u3002<\/li>\n<li><strong>\u5224\u65ad\u6761\u4ef6\uff1a<\/strong> \u5ba2\u6237\u662f\u5426\u5df2\u5b8c\u6210\u8d2d\u4e70\uff1f<\/li>\n<li><strong>\u52a8\u4f5c2\uff08\u5982\u679c\u672a\u8d2d\u4e70\uff09\uff1a<\/strong> \u53d1\u9001\u4e00\u6761\u77ed\u4fe1\uff0c\u5e76\u9644\u4e0a\u4e00\u5f20\u5c0f\u989d\u9650\u65f6\u4f18\u60e0\u5238\uff0c\u523a\u6fc0\u8f6c\u5316\u3002<\/li>\n<li><strong>\u52a8\u4f5c3\uff08\u5982\u679c\u5df2\u8d2d\u4e70\uff09\uff1a<\/strong> \u6d41\u7a0b\u7ed3\u675f\uff0c\u5e76\u4e3a\u5ba2\u6237\u6253\u4e0a\u201c\u5df2\u633d\u56de\u201d\u6807\u7b7e\u3002<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"2_%E9%94%80%E5%94%AE%E7%BA%BF%E7%B4%A2%E5%9F%B9%E8%82%B2%E4%B8%8E%E5%88%86%E9%85%8D%E8%87%AA%E5%8A%A8%E5%8C%96\"><\/span>2. \u9500\u552e\u7ebf\u7d22\u57f9\u80b2\u4e0e\u5206\u914d\u81ea\u52a8\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5bf9\u4e8eB2B\u6216\u9ad8\u5ba2\u5355\u4ef7\u7684B2C\u4e1a\u52a1\u800c\u8a00\uff0c\u4ece\u83b7\u53d6\u4e00\u4e2a\u6f5c\u5728\u5ba2\u6237\uff08Lead\uff09\u5230\u6700\u7ec8\u6210\u4ea4\uff0c\u5f80\u5f80\u9700\u8981\u4e00\u4e2a\u6f2b\u957f\u7684\u57f9\u80b2\u8fc7\u7a0b\u3002\u8425\u9500\u81ea\u52a8\u5316\u5728\u6b64\u73af\u8282\u626e\u6f14\u7740\u81f3\u5173\u91cd\u8981\u7684\u89d2\u8272\u3002<\/p>\n<ul>\n<li><strong>\u7ebf\u7d22\u8bc4\u5206\uff08Lead Scoring\uff09\uff1a<\/strong> \u7cfb\u7edf\u53ef\u4ee5\u6839\u636e\u7ebf\u7d22\u7684\u5c5e\u6027\uff08\u5982\u804c\u4f4d\u3001\u516c\u53f8\u89c4\u6a21\uff09\u548c\u884c\u4e3a\uff08\u5982\u662f\u5426\u4e0b\u8f7d\u767d\u76ae\u4e66\u3001\u662f\u5426\u53c2\u52a0\u7ebf\u4e0a\u7814\u8ba8\u4f1a\uff09\u81ea\u52a8\u4e3a\u5176\u6253\u5206\u3002\u5206\u6570\u8d8a\u9ad8\u7684\u7ebf\u7d22\uff0c\u4ee3\u8868\u5176\u8d2d\u4e70\u610f\u5411\u8d8a\u5f3a\u3002<\/li>\n<li><strong>\u7ebf\u7d22\u57f9\u80b2\uff08Lead Nurturing\uff09\uff1a<\/strong> \u9488\u5bf9\u4e0d\u540c\u8bc4\u5206\u3001\u5904\u4e8e\u4e0d\u540c\u8ba4\u77e5\u9636\u6bb5\u7684\u7ebf\u7d22\uff0c\u7cfb\u7edf\u53ef\u4ee5\u81ea\u52a8\u53d1\u9001\u4e00\u7cfb\u5217\u9884\u8bbe\u7684\u3001\u6709\u9488\u5bf9\u6027\u7684\u57f9\u80b2\u5185\u5bb9\u3002\u4f8b\u5982\uff0c\u5bf9\u4f4e\u5206\u7ebf\u7d22\u53d1\u9001\u884c\u4e1a\u62a5\u544a\u3001\u6848\u4f8b\u7814\u7a76\u7b49\u6559\u80b2\u6027\u5185\u5bb9\uff0c\u4ee5\u5efa\u7acb\u4fe1\u4efb\uff1b\u5bf9\u9ad8\u5206\u7ebf\u7d22\u5219\u53d1\u9001\u4ea7\u54c1\u4ecb\u7ecd\u3001\u514d\u8d39\u8bd5\u7528\u9080\u8bf7\u7b49\u4fc3\u8fdb\u51b3\u7b56\u7684\u5185\u5bb9\u3002<\/li>\n<li><strong>\u7ebf\u7d22\u5206\u914d\uff08Lead Distribution\uff09\uff1a<\/strong> \u5f53\u4e00\u4e2a\u7ebf\u7d22\u7684\u5206\u6570\u8fbe\u5230\u9884\u8bbe\u7684\u9608\u503c\uff08\u4f8b\u5982\uff0c\u8d85\u8fc780\u5206\uff09\uff0c\u7cfb\u7edf\u4f1a\u5c06\u5176\u72b6\u6001\u6807\u8bb0\u4e3a\u201c\u8425\u9500\u5408\u683c\u7ebf\u7d22\uff08MQL\uff09\u201d\uff0c\u5e76\u6839\u636e\u9884\u8bbe\u7684\u89c4\u5219\uff08\u5982\u6309\u5730\u57df\u3001\u6309\u884c\u4e1a\uff09\u81ea\u52a8\u5c06\u5176\u5206\u914d\u7ed9\u5bf9\u5e94\u7684\u9500\u552e\u4eba\u5458\uff0c\u5e76\u5728CRM\u7cfb\u7edf\u4e2d\u521b\u5efa\u8ddf\u8fdb\u4efb\u52a1\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u8fd9\u4e00\u81ea\u52a8\u5316\u95ed\u73af\uff0c\u4f01\u4e1a\u786e\u4fdd\u4e86\u6bcf\u4e00\u4e2a\u9500\u552e\u7ebf\u7d22\u90fd\u5f97\u5230\u4e86\u6070\u5f53\u7684\u57f9\u80b2\uff0c\u5e76\u4e14\u9500\u552e\u56e2\u961f\u80fd\u591f\u5c06\u7cbe\u529b\u96c6\u4e2d\u5728\u6700\u6709\u53ef\u80fd\u6210\u4ea4\u7684\u9ad8\u8d28\u91cf\u7ebf\u7d22\u4e0a\uff0c\u4ece\u800c\u663e\u8457\u63d0\u5347\u4ece\u7ebf\u7d22\u5230\u6536\u5165\u7684\u8f6c\u5316\u6548\u7387\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%98%B6%E6%AE%B5%E5%9B%9B%EF%BC%9A%E6%95%B0%E6%8D%AE%E5%88%86%E6%9E%90%E4%B8%8E%E5%86%B3%E7%AD%96%E6%94%AF%E6%8C%81_%E2%80%94%E2%80%94_%E5%B0%86%E6%B4%9E%E5%AF%9F%E8%BD%AC%E5%8C%96%E4%B8%BA%E5%95%86%E4%B8%9A%E8%A1%8C%E5%8A%A8\"><\/span>\u9636\u6bb5\u56db\uff1a\u6570\u636e\u5206\u6790\u4e0e\u51b3\u7b56\u652f\u6301 \u2014\u2014 \u5c06\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u5546\u4e1a\u884c\u52a8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\u7684\u4ef7\u503c\u95ed\u73af\uff0c\u6700\u7ec8\u4f53\u73b0\u5728\u5176\u6570\u636e\u5206\u6790\u4e0e\u51b3\u7b56\u652f\u6301\u80fd\u529b\u4e0a\u3002\u5982\u679c\u8bf4\u524d\u4e09\u4e2a\u9636\u6bb5\u662f\u5173\u4e8e\u6570\u636e\u7684\u6536\u96c6\u3001\u5904\u7406\u548c\u6267\u884c\uff0c\u90a3\u4e48\u7b2c\u56db\u9636\u6bb5\u5219\u662f\u5173\u4e8e\u6570\u636e\u7684\u6d1e\u5bdf\u3001\u8861\u91cf\u4e0e\u4f18\u5316\u3002\u5b83\u5c06\u8425\u9500\u6d3b\u52a8\u4ea7\u751f\u7684\u6240\u6709\u7ed3\u679c\u6570\u636e\u8fdb\u884c\u56de\u6536\u3001\u6574\u5408\u4e0e\u53ef\u89c6\u5316\u5206\u6790\uff0c\u4e3a\u51b3\u7b56\u8005\u63d0\u4f9b\u6e05\u6670\u3001\u76f4\u89c2\u7684\u5546\u4e1a\u6d1e\u5bdf\u3002\u8fd9\u4e00\u9636\u6bb5\u7684\u6838\u5fc3\u76ee\u6807\u662f\u56de\u7b54\u4e24\u4e2a\u6839\u672c\u6027\u95ee\u9898\uff1a\u201c\u6211\u4eec\u7684\u8425\u9500\u6295\u5165\u6709\u6548\u5417\uff1f\u201d\u4ee5\u53ca\u201c\u6211\u4eec\u4e0b\u4e00\u6b65\u5e94\u8be5\u5982\u4f55\u4f18\u5316\uff1f\u201d\u3002\u901a\u8fc7\u5f3a\u5927\u7684\u6570\u636e\u5206\u6790\u529f\u80fd\uff0c\u4f01\u4e1a\u80fd\u591f\u5b9e\u73b0\u4ece\u201c\u62cd\u8111\u888b\u51b3\u7b56\u201d\u5230\u201c\u6570\u636e\u9a71\u52a8\u51b3\u7b56\u201d\u7684\u6839\u672c\u6027\u8f6c\u53d8\uff0c\u6784\u5efa\u4e00\u4e2a\u80fd\u591f\u6301\u7eed\u5b66\u4e60\u548c\u81ea\u6211\u8fdb\u5316\u7684\u8425\u9500\u4f53\u7cfb\uff0c\u786e\u4fdd\u6bcf\u4e00\u5206\u8425\u9500\u9884\u7b97\u90fd\u82b1\u5728\u5200\u5203\u4e0a\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E8%90%A5%E9%94%80%E6%B4%BB%E5%8A%A8ROI%E5%88%86%E6%9E%90\"><\/span>1. \u8425\u9500\u6d3b\u52a8ROI\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u6210\u529f\u4e0e\u5426\u6700\u6838\u5fc3\u7684\u6307\u6807\u662f\u6295\u8d44\u56de\u62a5\u7387\uff08Return on Investment, ROI\uff09\u3002\u4e00\u4e2a\u6210\u719f\u7684\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\u5fc5\u987b\u80fd\u591f\u63d0\u4f9b\u7aef\u5230\u7aef\u7684\u5f52\u56e0\u5206\u6790\u548cROI\u8ba1\u7b97\u80fd\u529b\u3002<\/p>\n<ul>\n<li><strong>\u591a\u6e20\u9053\u5f52\u56e0\u5206\u6790\uff08Multi-Touch Attribution\uff09\uff1a<\/strong> \u5ba2\u6237\u7684\u8f6c\u5316\u8def\u5f84\u5f80\u5f80\u662f\u590d\u6742\u4e14\u591a\u89e6\u70b9\u7684\uff0c\u4ed6\u4eec\u53ef\u80fd\u5148\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u4e86\u89e3\u54c1\u724c\uff0c\u7136\u540e\u901a\u8fc7\u641c\u7d22\u5f15\u64ce\u627e\u5230\u5b98\u7f51\uff0c\u6700\u540e\u901a\u8fc7\u4e00\u5c01EDM\u90ae\u4ef6\u4e2d\u7684\u94fe\u63a5\u5b8c\u6210\u8d2d\u4e70\u3002\u591a\u6e20\u9053\u5f52\u56e0\u6a21\u578b\uff08\u5982\u9996\u6b21\u89e6\u70b9\u5f52\u56e0\u3001\u672b\u6b21\u89e6\u70b9\u5f52\u56e0\u3001\u7ebf\u6027\u5f52\u56e0\u3001\u65f6\u95f4\u8870\u51cf\u5f52\u56e0\u7b49\uff09\u80fd\u591f\u5e2e\u52a9\u4f01\u4e1a\u79d1\u5b66\u5730\u8bc4\u4f30\u6bcf\u4e2a\u8425\u9500\u6e20\u9053\u548c\u89e6\u70b9\u5728\u8f6c\u5316\u8def\u5f84\u4e2d\u7684\u8d21\u732e\u5ea6\uff0c\u907f\u514d\u9ad8\u4f30\u6216\u4f4e\u4f30\u67d0\u4e9b\u6e20\u9053\u7684\u4ef7\u503c\u3002<\/li>\n<li><strong>\u8425\u9500\u6d3b\u52a8\u6548\u679c\u8ffd\u8e2a\uff1a<\/strong> \u7cfb\u7edf\u80fd\u591f\u5b9e\u65f6\u8ffd\u8e2a\u5e76\u5c55\u793a\u5404\u9879\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPIs\uff09\uff0c\u4f8b\u5982\uff1a\n<ul>\n<li><strong>\u6d41\u91cf\u4e0e\u4e92\u52a8\u6307\u6807\uff1a<\/strong> \u90ae\u4ef6\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\uff1b\u5e7f\u544a\u66dd\u5149\u91cf\u3001\u70b9\u51fb\u91cf\uff1b\u843d\u5730\u9875\u8bbf\u95ee\u91cf\u3001\u8f6c\u5316\u7387\u3002<\/li>\n<li><strong>\u7ebf\u7d22\u4e0e\u8f6c\u5316\u6307\u6807\uff1a<\/strong> \u65b0\u589e\u7ebf\u7d22\u6570\u91cf\u3001\u8425\u9500\u5408\u683c\u7ebf\u7d22\uff08MQL\uff09\u6570\u91cf\u3001\u9500\u552e\u5408\u683c\u7ebf\u7d22\uff08SQL\uff09\u6570\u91cf\u3001\u6700\u7ec8\u6210\u4ea4\u5ba2\u6237\u6570\u3001\u8f6c\u5316\u6210\u672c\uff08CPA\uff09\u3002<\/li>\n<li><strong>\u6536\u5165\u4e0e\u4ef7\u503c\u6307\u6807\uff1a<\/strong> \u8425\u9500\u6d3b\u52a8\u5e26\u6765\u7684\u603b\u6536\u5165\u3001\u5ba2\u5355\u4ef7\u3001\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>ROI\u4eea\u8868\u76d8\uff1a<\/strong> \u901a\u8fc7\u53ef\u89c6\u5316\u7684\u62a5\u8868\u548c\u4eea\u8868\u76d8\uff0c\u51b3\u7b56\u8005\u53ef\u4ee5\u4e00\u76ee\u4e86\u7136\u5730\u770b\u5230\u4e0d\u540c\u8425\u9500\u6d3b\u52a8\u3001\u4e0d\u540c\u6e20\u9053\u3001\u4e0d\u540c\u5ba2\u6237\u5206\u7fa4\u7684\u6295\u5165\u4e0e\u4ea7\u51fa\u5bf9\u6bd4\u3002\u4f8b\u5982\uff0c\u53ef\u4ee5\u6e05\u6670\u5730\u770b\u5230\u201c\u9488\u5bf9\u9ad8\u4ef7\u503c\u5ba2\u6237\u7684A\u6d3b\u52a8\u201d\u82b1\u8d39\u4e86\u591a\u5c11\u9884\u7b97\uff0c\u5e26\u6765\u4e86\u591a\u5c11\u6536\u5165\uff0c\u5176ROI\u662f\u591a\u5c11\uff0c\u4ece\u800c\u4e3a\u672a\u6765\u7684\u9884\u7b97\u5206\u914d\u63d0\u4f9b\u76f4\u63a5\u7684\u6570\u636e\u4f9d\u636e\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_%E9%A2%84%E6%B5%8B%E6%80%A7%E5%88%86%E6%9E%90%E4%B8%8E%E6%99%BA%E8%83%BD%E5%86%B3%E7%AD%96\"><\/span>2. \u9884\u6d4b\u6027\u5206\u6790\u4e0e\u667a\u80fd\u51b3\u7b56<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9664\u4e86\u5bf9\u5386\u53f2\u6570\u636e\u8fdb\u884c\u56de\u987e\u6027\u5206\u6790\uff0c\u5148\u8fdb\u7684\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\u8fd8\u8d8a\u6765\u8d8a\u591a\u5730\u878d\u5165\u4e86\u9884\u6d4b\u6027\u5206\u6790\uff08Predictive Analytics\uff09\u548c\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u6280\u672f\uff0c\u4e3a\u672a\u6765\u7684\u8425\u9500\u51b3\u7b56\u63d0\u4f9b\u524d\u77bb\u6027\u6307\u5bfc\u3002<\/p>\n<ul>\n<li><strong>\u5ba2\u6237\u6d41\u5931\u9884\u8b66\uff1a<\/strong> \u901a\u8fc7\u5206\u6790\u5ba2\u6237\u7684\u884c\u4e3a\u6a21\u5f0f\uff08\u5982\u6d3b\u8dc3\u5ea6\u4e0b\u964d\u3001\u670d\u52a1\u6295\u8bc9\u589e\u591a\uff09\uff0c\u7cfb\u7edf\u53ef\u4ee5\u5229\u7528\u673a\u5668\u5b66\u4e60\u6a21\u578b\u9884\u6d4b\u54ea\u4e9b\u5ba2\u6237\u6709\u8f83\u9ad8\u7684\u6d41\u5931\u98ce\u9669\u3002\u4e00\u65e6\u8bc6\u522b\u51fa\u8fd9\u4e9b\u9ad8\u98ce\u9669\u5ba2\u6237\uff0c\u7cfb\u7edf\u53ef\u4ee5\u81ea\u52a8\u89e6\u53d1\u9884\u8bbe\u7684\u633d\u7559\u6d41\u7a0b\uff0c\u4f8b\u5982\u53d1\u9001\u4e13\u5c5e\u4f18\u60e0\u3001\u6216\u6307\u6d3e\u5ba2\u6237\u6210\u529f\u7ecf\u7406\u8fdb\u884c\u4e00\u5bf9\u4e00\u6c9f\u901a\u3002<\/li>\n<li><strong>\u667a\u80fd\u4ea7\u54c1\u63a8\u8350\uff1a<\/strong> \u57fa\u4e8e\u534f\u540c\u8fc7\u6ee4\u3001\u5173\u8054\u89c4\u5219\u7b49\u7b97\u6cd5\uff0c\u7cfb\u7edf\u53ef\u4ee5\u5206\u6790\u5ba2\u6237\u7684\u8d2d\u4e70\u5386\u53f2\u548c\u6d4f\u89c8\u884c\u4e3a\uff0c\u9884\u6d4b\u4ed6\u4eec\u6700\u53ef\u80fd\u611f\u5174\u8da3\u7684\u5176\u4ed6\u4ea7\u54c1\uff0c\u5e76\u5728\u7f51\u7ad9\u3001App\u3001\u90ae\u4ef6\u7b49\u6e20\u9053\u8fdb\u884c\u4e2a\u6027\u5316\u7684\u667a\u80fd\u63a8\u8350\uff0c\u6709\u6548\u63d0\u5347\u4ea4\u53c9\u9500\u552e\u548c\u5411\u4e0a\u9500\u552e\u7684\u673a\u4f1a\u3002<\/li>\n<li><strong>\u8425\u9500\u9884\u7b97\u667a\u80fd\u5206\u914d\uff1a<\/strong> \u66f4\u9ad8\u7ea7\u7684\u7cfb\u7edf\u751a\u81f3\u53ef\u4ee5\u57fa\u4e8e\u5386\u53f2ROI\u6570\u636e\u548c\u5e02\u573a\u8d8b\u52bf\u9884\u6d4b\uff0c\u5411\u51b3\u7b56\u8005\u5efa\u8bae\u6700\u4f18\u7684\u8425\u9500\u9884\u7b97\u5206\u914d\u65b9\u6848\u3002\u4f8b\u5982\uff0c\u6a21\u578b\u53ef\u80fd\u4f1a\u5efa\u8bae\u5728\u4e0b\u4e00\u5b63\u5ea6\u5c06\u66f4\u591a\u9884\u7b97\u4eceA\u6e20\u9053\u8f6c\u79fb\u5230\u8868\u73b0\u66f4\u4f18\u7684B\u6e20\u9053\uff0c\u4ee5\u5b9e\u73b0\u6574\u4f53ROI\u7684\u6700\u5927\u5316\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5c06\u6570\u636e\u5206\u6790\u4ece\u201c\u56de\u987e\u8fc7\u53bb\u201d\u5ef6\u4f38\u5230\u201c\u9884\u6d4b\u672a\u6765\u201d\uff0c\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\u771f\u6b63\u6210\u4e3a\u4e86\u4f01\u4e1a\u7684\u201c\u667a\u80fd\u53c2\u8c0b\u201d\uff0c\u5e2e\u52a9\u51b3\u7b56\u8005\u5728\u590d\u6742\u591a\u53d8\u7684\u5e02\u573a\u73af\u5883\u4e2d\uff0c\u505a\u51fa\u66f4\u660e\u667a\u3001\u66f4\u5177\u524d\u77bb\u6027\u7684\u6218\u7565\u90e8\u7f72\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%80%89%E5%9E%8B%E5%9D%90%E6%A0%87%E7%B3%BB%EF%BC%9A%E5%A6%82%E4%BD%95%E6%9E%84%E5%BB%BA%E6%88%96%E9%80%89%E6%8B%A9%E9%80%82%E5%90%88%E8%87%AA%E8%BA%AB%E4%B8%9A%E5%8A%A1%E7%9A%84%E8%90%A5%E9%94%80%E7%AE%A1%E7%90%86%E7%B3%BB%E7%BB%9F%EF%BC%9F\"><\/span>\u9009\u578b\u5750\u6807\u7cfb\uff1a\u5982\u4f55\u6784\u5efa\u6216\u9009\u62e9\u9002\u5408\u81ea\u8eab\u4e1a\u52a1\u7684\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u6e05\u6670\u7406\u89e3\u4e86\u4f01\u4e1a\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\u7684\u56db\u4e2a\u6838\u5fc3\u8fd0\u4f5c\u9636\u6bb5\u540e\uff0c\u51b3\u7b56\u8005\u9762\u4e34\u7684\u4e0b\u4e00\u4e2a\u5173\u952e\u95ee\u9898\u4fbf\u662f\uff1a\u5982\u4f55\u4e3a\u81ea\u5df1\u7684\u4f01\u4e1a\u9009\u62e9\u6216\u6784\u5efa\u4e00\u5957\u5408\u9002\u7684\u7cfb\u7edf\uff1f\u5e02\u573a\u4e0a\u7684\u89e3\u51b3\u65b9\u6848\u7433\u7405\u6ee1\u76ee\uff0c\u4ece\u529f\u80fd\u5168\u9762\u7684SaaS\u5de8\u5934\u5230\u5782\u76f4\u9886\u57df\u7684\u4e13\u4e1a\u5de5\u5177\uff0c\u518d\u5230\u81ea\u4e3b\u5f00\u53d1\u7684\u9009\u9879\uff0c\u9009\u62e9\u672c\u8eab\u5c31\u662f\u4e00\u9879\u590d\u6742\u7684\u6218\u7565\u51b3\u7b56\u3002<\/p>\n<p>\u6211\u4eec\u5efa\u8bae\u4ece\u4e24\u4e2a\u6838\u5fc3\u7ef4\u5ea6\u2014\u2014<strong>\u201c\u4e1a\u52a1\u590d\u6742\u5ea6\u201d<strong>\u4e0e<\/strong>\u201c\u6280\u672f\u81ea\u4e3b\u6027\u201d<\/strong>\u2014\u2014\u6765\u6784\u5efa\u4e00\u4e2a\u9009\u578b\u5750\u6807\u7cfb\uff0c\u4ee5\u5b9a\u4f4d\u6700\u9002\u5408\u81ea\u8eab\u7684\u53d1\u5c55\u8def\u5f84\u3002<\/p>\n<ul>\n<li><strong>\u4e1a\u52a1\u590d\u6742\u5ea6<\/strong>\uff1a\u6307\u7684\u662f\u60a8\u4f01\u4e1a\u8425\u9500\u6d41\u7a0b\u7684\u4e2a\u6027\u5316\u7a0b\u5ea6\u3001\u6570\u636e\u6574\u5408\u7684\u5e7f\u5ea6\u4e0e\u6df1\u5ea6\u3001\u4ee5\u53ca\u5bf9\u81ea\u52a8\u5316\u89c4\u5219\u7684\u7cbe\u7ec6\u5316\u8981\u6c42\u3002\u4e1a\u52a1\u6d41\u7a0b\u8d8a\u662f\u72ec\u7279\u3001\u975e\u6807\uff0c\u590d\u6742\u5ea6\u5c31\u8d8a\u9ad8\u3002<\/li>\n<li><strong>\u6280\u672f\u81ea\u4e3b\u6027<\/strong>\uff1a\u6307\u7684\u662f\u4f01\u4e1a\u5185\u90e8IT\u56e2\u961f\u7684\u89c4\u6a21\u3001\u6280\u672f\u80fd\u529b\u4ee5\u53ca\u5bf9\u7cfb\u7edf\u957f\u671f\u8fed\u4ee3\u548c\u638c\u63a7\u6743\u7684\u671f\u671b\u3002\u6280\u672f\u80fd\u529b\u5f3a\u3001\u671f\u671b\u9ad8\u638c\u63a7\u6743\u7684\u4f01\u4e1a\uff0c\u81ea\u4e3b\u6027\u8981\u6c42\u66f4\u9ad8\u3002<\/li>\n<\/ul>\n<p>\u57fa\u4e8e\u6b64\u5750\u6807\u7cfb\uff0c\u4f01\u4e1a\u901a\u5e38\u6709\u56db\u79cd\u9009\u62e9\uff1a<\/p>\n<ol>\n<li><strong>\u4f4e\u590d\u6742\u5ea6 &amp; \u4f4e\u81ea\u4e3b\u6027 -&gt; \u6807\u51c6\u5316SaaS\u4ea7\u54c1<\/strong>\uff1a\u5bf9\u4e8e\u4e1a\u52a1\u6d41\u7a0b\u76f8\u5bf9\u6807\u51c6\u3001IT\u8d44\u6e90\u6709\u9650\u7684\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u9009\u62e9\u5e02\u9762\u4e0a\u6210\u719f\u7684\u6807\u51c6\u5316SaaS\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u662f\u6700\u9ad8\u6548\u7684\u9009\u62e9\u3002\u5b83\u4eec\u5f00\u7bb1\u5373\u7528\uff0c\u6210\u672c\u8f83\u4f4e\uff0c\u80fd\u5feb\u901f\u6ee1\u8db3\u6838\u5fc3\u9700\u6c42\u3002<\/li>\n<li><strong>\u9ad8\u590d\u6742\u5ea6 &amp; \u9ad8\u81ea\u4e3b\u6027 -&gt; \u5b8c\u5168\u81ea\u7814<\/strong>\uff1a\u5bf9\u4e8e\u62e5\u6709\u5f3a\u5927\u6280\u672f\u56e2\u961f\u3001\u4e14\u4e1a\u52a1\u6a21\u5f0f\u6781\u5176\u72ec\u7279\u7684\u5927\u578b\u4e92\u8054\u7f51\u4f01\u4e1a\uff0c\u5b8c\u5168\u81ea\u4e3b\u7814\u53d1\u80fd\u591f\u6700\u5927\u7a0b\u5ea6\u5730\u6ee1\u8db3\u5176\u6df1\u5ea6\u5b9a\u5236\u5316\u9700\u6c42\uff0c\u5e76\u786e\u4fdd\u6570\u636e\u5b89\u5168\u4e0e\u7cfb\u7edf\u63a7\u5236\u6743\u3002\u4f46\u8fd9\u4e5f\u610f\u5473\u7740\u6781\u9ad8\u7684\u65f6\u95f4\u3001\u4eba\u529b\u548c\u8d44\u91d1\u6295\u5165\u3002<\/li>\n<li><strong>\u4f4e\u590d\u6742\u5ea6 &amp; \u9ad8\u81ea\u4e3b\u6027 -&gt; \u5f00\u6e90\u5de5\u5177\u4e8c\u6b21\u5f00\u53d1<\/strong>\uff1a\u6280\u672f\u56e2\u961f\u5e0c\u671b\u6709\u4e00\u5b9a\u638c\u63a7\u6743\uff0c\u4f46\u4e1a\u52a1\u9700\u6c42\u5c1a\u4e0d\u590d\u6742\u7684\u4f01\u4e1a\uff0c\u53ef\u4ee5\u8003\u8651\u57fa\u4e8eMautic\u7b49\u5f00\u6e90\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u8fdb\u884c\u4e8c\u6b21\u5f00\u53d1\u3002<\/li>\n<li><strong>\u9ad8\u590d\u6742\u5ea6 &amp; \u4f4e\u81ea\u4e3b\u6027 -&gt; \u65e0\u4ee3\u7801\/\u4f4e\u4ee3\u7801\u5e73\u53f0\u642d\u5efa<\/strong>\uff1a\u8fd9\u662f\u5f53\u4e0b\u8d8a\u6765\u8d8a\u591a\u4f01\u4e1a\u7684\u9009\u62e9\uff0c\u5c24\u5176\u9002\u5408\u90a3\u4e9b\u4e1a\u52a1\u6d41\u7a0b\u590d\u6742\u591a\u53d8\uff0c\u4f46\u53c8\u4e0d\u5e0c\u671b\u627f\u62c5\u5e9e\u5927\u7814\u53d1\u56e2\u961f\u6210\u672c\u7684\u4f01\u4e1a\u3002\u50cf<strong>\u652f\u9053\u5e73\u53f0<\/strong>\u8fd9\u6837\u7684\u65e0\u4ee3\u7801\u5e94\u7528\u642d\u5efa\u5e73\u53f0\uff0c\u63d0\u4f9b\u4e86\u4e00\u79cd\u7406\u60f3\u7684\u4e2d\u95f4\u8def\u5f84\u3002\u4e1a\u52a1\u4eba\u5458\u53ef\u4ee5\u901a\u8fc7\u62d6\u62c9\u62fd\u7684\u65b9\u5f0f\uff0c\u7075\u6d3b\u914d\u7f6e\u548c\u642d\u5efa\u5b8c\u5168\u7b26\u5408\u81ea\u8eab\u72ec\u7279\u6d41\u7a0b\u7684\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\uff0c\u65e2\u5b9e\u73b0\u4e86\u6df1\u5ea6\u4e2a\u6027\u5316\uff0c\u53c8\u5927\u5927\u964d\u4f4e\u4e86\u5f00\u53d1\u95e8\u69db\u548c\u6210\u672c\uff0c\u8fd8\u80fd\u968f\u7740\u4e1a\u52a1\u53d1\u5c55\u5feb\u901f\u8fed\u4ee3\u8c03\u6574\u3002<\/li>\n<\/ol>\n<p>\u6700\u7ec8\uff0c\u6700\u4f73\u9009\u62e9\u5e76\u975e\u201c\u6700\u597d\u201d\u7684\u7cfb\u7edf\uff0c\u800c\u662f\u201c\u6700\u9002\u5408\u201d\u7684\u7cfb\u7edf\u3002\u51b3\u7b56\u8005\u5e94\u7acb\u8db3\u4e8e\u4f01\u4e1a\u5f53\u524d\u7684\u53d1\u5c55\u9636\u6bb5\u3001\u4e1a\u52a1\u7684\u72ec\u7279\u6027\u4ee5\u53ca\u957f\u671f\u7684\u6280\u672f\u6218\u7565\uff0c\u505a\u51fa\u5ba1\u614e\u7684\u5224\u65ad\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%BB%93%E8%AF%AD%EF%BC%9A%E6%9E%84%E5%BB%BA%E9%9D%A2%E5%90%91%E6%9C%AA%E6%9D%A5%E7%9A%84%E3%80%81%E5%8F%AF%E6%8C%81%E7%BB%AD%E8%BF%9B%E5%8C%96%E7%9A%84%E8%90%A5%E9%94%80%E7%AE%A1%E7%90%86%E4%BD%93%E7%B3%BB\"><\/span>\u7ed3\u8bed\uff1a\u6784\u5efa\u9762\u5411\u672a\u6765\u7684\u3001\u53ef\u6301\u7eed\u8fdb\u5316\u7684\u8425\u9500\u7ba1\u7406\u4f53\u7cfb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7efc\u4e0a\u6240\u8ff0\uff0c\u4e00\u4e2a\u73b0\u4ee3\u5316\u7684\u4f01\u4e1a\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\uff0c\u5176\u6838\u5fc3\u4ef7\u503c\u5728\u4e8e\u6784\u5efa\u4e86\u4e00\u4e2a\u4ece\u5168\u6e20\u9053\u6570\u636e\u6574\u5408\u3001\u5ba2\u6237\u753b\u50cf\u6d1e\u5bdf\uff0c\u5230\u81ea\u52a8\u5316\u6d41\u7a0b\u6267\u884c\uff0c\u518d\u5230\u6570\u636e\u5206\u6790\u4e0e\u51b3\u7b56\u652f\u6301\u7684\u5b8c\u6574\u5546\u4e1a\u95ed\u73af\u3002\u5b83\u4e0d\u4ec5\u662f\u63d0\u5347\u6548\u7387\u7684\u5de5\u5177\uff0c\u66f4\u662f\u9a71\u52a8\u4f01\u4e1a\u5b9e\u73b0\u7cbe\u7ec6\u5316\u8fd0\u8425\u548c\u6570\u636e\u5316\u51b3\u7b56\u7684\u6218\u7565\u57fa\u77f3\u3002\u5c55\u671b\u672a\u6765\uff0c\u4e2a\u6027\u5316\u3001\u4e00\u4f53\u5316\u548c\u9ad8\u6269\u5c55\u6027\u5c06\u662f\u8861\u91cf\u5176\u5148\u8fdb\u6027\u7684\u5173\u952e\u6807\u51c6\u3002\u7cfb\u7edf\u9700\u8981\u80fd\u591f\u652f\u6301\u5343\u4eba\u5343\u9762\u7684\u5b9e\u65f6\u4e92\u52a8\uff0c\u65e0\u7f1d\u8fde\u63a5\u4f01\u4e1a\u5185\u90e8\u7684\u9500\u552e\u3001\u670d\u52a1\u7b49\u5176\u4ed6\u7cfb\u7edf\u4ee5\u6253\u7834\u90e8\u95e8\u58c1\u5792\uff0c\u5e76\u4e14\u80fd\u591f\u968f\u7740\u4e1a\u52a1\u7684\u5feb\u901f\u53d8\u5316\u800c\u7075\u6d3b\u8c03\u6574\u3001\u6301\u7eed\u8fdb\u5316\u3002<\/p>\n<p>\u4f5c\u4e3a\u4f01\u4e1a\u51b3\u7b56\u8005\uff0c\u60a8\u7684\u9009\u62e9\u5c06\u76f4\u63a5\u51b3\u5b9a\u4f01\u4e1a\u672a\u6765\u51e0\u5e74\u7684\u8425\u9500\u80fd\u529b\u548c\u5e02\u573a\u7ade\u4e89\u529b\u3002\u6295\u8d44\u6216\u6784\u5efa\u4e00\u4e2a\u80fd\u591f\u4e0e\u4e1a\u52a1\u5171\u540c\u6210\u957f\u7684\u8425\u9500\u7ba1\u7406\u4f53\u7cfb\uff0c\u662f\u786e\u4fdd\u4f01\u4e1a\u5728\u6fc0\u70c8\u7ade\u4e89\u4e2d\u4fdd\u6301\u6838\u5fc3\u4f18\u52bf\u7684\u5173\u952e\u4e00\u6b65\u3002\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u6c42\u4e00\u79cd\u65e2\u80fd\u6ee1\u8db3\u6df1\u5ea6\u4e2a\u6027\u5316\u9700\u6c42\uff0c\u53c8\u80fd\u63a7\u5236\u6210\u672c\u3001\u9ad8\u6548\u5b9e\u65bd\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4e0d\u59a8\u8003\u8651\u501f\u52a9\u50cf\u300c<strong>\u652f\u9053\u5e73\u53f0<\/strong>\u300d\u8fd9\u6837\u7684<span class=\"xintheme_keyword_link\"><a href=\"https:\/\/www.zdsztech.com\/engine\" target=\"_blank\" title=\"\u65e0\u4ee3\u7801\u5e73\u53f0\">\u65e0\u4ee3\u7801\u5e73\u53f0<\/a><\/span>\u3002\u5b83\u8ba9\u60a8\u65e0\u9700\u7f16\u5199\u4e00\u884c\u4ee3\u7801\uff0c\u5373\u53ef\u5feb\u901f\u642d\u5efa\u51fa\u5b8c\u5168\u8d34\u5408\u81ea\u8eab\u4e1a\u52a1\u6d41\u7a0b\u7684\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\uff0c\u5c06\u72ec\u7279\u7684\u7ba1\u7406\u601d\u60f3\u56fa\u5316\u4e3a\u6838\u5fc3\u7ade\u4e89\u529b\u3002\u6b22\u8fce\u70b9\u51fb\u94fe\u63a5\uff0c\u5f00\u542f<a href=\"https:\/\/user.zdsztech.com\/toWorkbench?index=2\">\u514d\u8d39\u8bd5\u7528<\/a>\uff0c\u4eb2\u8eab\u4f53\u9a8c\u5982\u4f55\u4f4e\u6210\u672c\u3001\u9ad8\u6548\u7387\u5730\u6784\u5efa\u5c5e\u4e8e\u60a8\u81ea\u5df1\u7684\u589e\u957f\u5f15\u64ce\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%85%B3%E4%BA%8E%E4%BC%81%E4%B8%9A%E8%90%A5%E9%94%80%E7%AE%A1%E7%90%86%E7%B3%BB%E7%BB%9F%E7%9A%84%E5%B8%B8%E8%A7%81%E9%97%AE%E9%A2%98_FAQ\"><\/span>\u5173\u4e8e\u4f01\u4e1a\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\u7684\u5e38\u89c1\u95ee\u9898 (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_%E8%90%A5%E9%94%80%E7%AE%A1%E7%90%86%E7%B3%BB%E7%BB%9F%E5%92%8CCRM%E7%B3%BB%E7%BB%9F%E6%9C%89%E4%BB%80%E4%B9%88%E5%8C%BA%E5%88%AB%EF%BC%9F\"><\/span>1. \u8425\u9500\u7ba1\u7406\u7cfb\u7edf\u548cCRM\u7cfb\u7edf\u6709\u4ec0\u4e48\u533a\u522b\uff1f<span 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