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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e00\u65e6\u62e5\u6709\u4e86\u6807\u51c6\u5316\u7684\u5ba2\u6237\u6570\u636e\u5e93\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u56f4\u7ed5\u5ba2\u6237\u7684\u5b8c\u6574\u751f\u547d\u5468\u671f\u2014\u2014\u4ece\u4ea7\u751f\u5174\u8da3\u5230\u5b8c\u6210\u8d2d\u4e70\u518d\u5230\u6301\u7eed\u4e92\u52a8\u2014\u2014\u90e8\u7f72\u7cbe\u7ec6\u5316\u7684\u7ba1\u7406\u7b56\u7565\u3002\u8fd9\u5957\u7b56\u7565\u5206\u4e3a\u201c\u552e\u524d\u54a8\u8be2\u201d\u3001\u201c\u552e\u4e2d\u8ddf\u8fdb\u201d\u548c\u201c\u552e\u540e\u5173\u6000\u201d\u4e09\u5927\u6838\u5fc3\u73af\u8282\uff0c\u5176\u6700\u7ec8\u76ee\u6807\u662f\u4f18\u5316\u6bcf\u4e00\u4e2a\u89e6\u70b9\u7684\u5ba2\u6237\u4f53\u9a8c\uff0c\u4ece\u800c\u76f4\u63a5\u63d0\u5347\u5e97\u94fa\u7684DSR\uff08\u52a8\u6001\u8bc4\u5206\uff09\u548c\u6b63\u9762\u8bc4\u4ef7\u79ef\u7d2f\u3002<\/p>\n<p><strong>1. \u552e\u524d\u54a8\u8be2\uff1a\u4e13\u4e1a\u5f15\u5bfc\uff0c\u52a0\u901f\u51b3\u7b56<\/strong><\/p>\n<p>\u552e\u524d\u73af\u8282\u7684\u76ee\u6807\u662f\u5feb\u901f\u54cd\u5e94\u3001\u4e13\u4e1a\u89e3\u7b54\uff0c\u5c06\u6f5c\u5728\u7684\u6d41\u91cf\u9ad8\u6548\u8f6c\u5316\u4e3a\u8ba2\u5355\u3002\u5ba2\u670d\u56e2\u961f\u9700\u8981\u5efa\u7acb\u6807\u51c6\u5316\u7684\u77e5\u8bc6\u5e93\uff08SOP\uff09\uff0c\u786e\u4fdd\u5bf9\u4ea7\u54c1\u7279\u6027\u3001\u6d3b\u52a8\u89c4\u5219\u3001\u7269\u6d41\u653f\u7b56\u7b49\u5e38\u89c1\u95ee\u9898\u80fd\u591f\u7ed9\u4e88\u4e00\u81f4\u4e14\u51c6\u786e\u7684\u7b54\u590d\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5ba2\u670d\u4e0d\u5e94\u662f\u201c\u95ee\u4e00\u53e5\u7b54\u4e00\u53e5\u201d\u7684\u673a\u5668\u4eba\uff0c\u800c\u5e94\u662f\u5177\u5907\u9500\u552e\u601d\u7ef4\u7684\u987e\u95ee\u3002\u901a\u8fc7\u4e3b\u52a8\u63a2\u5bfb\u5ba2\u6237\u9700\u6c42\uff08\u5982\u4f7f\u7528\u573a\u666f\u3001\u9884\u7b97\u3001\u504f\u597d\uff09\uff0c\u63a8\u8350\u6700\u5408\u9002\u7684\u4ea7\u54c1\uff0c\u751a\u81f3\u642d\u914d\u5173\u8054\u4ea7\u54c1\uff0c\u53ef\u4ee5\u6709\u6548\u63d0\u5347\u8f6c\u5316\u7387\u548c\u5ba2\u5355\u4ef7\u3002\u540c\u65f6\uff0c\u5229\u7528\u5ba2\u670d\u5de5\u5177\u8bbe\u7f6e\u5feb\u6377\u56de\u590d\u3001\u673a\u5668\u4eba\u8f85\u52a9\u5e94\u7b54\uff0c\u53ef\u4ee5\u4fdd\u8bc1\u5728\u54a8\u8be2\u9ad8\u5cf0\u671f\u4e5f\u80fd\u505a\u5230\u79d2\u7ea7\u54cd\u5e94\uff0c\u907f\u514d\u56e0\u7b49\u5f85\u8fc7\u957f\u800c\u6d41\u5931\u5ba2\u6237\u3002<\/p>\n<p><strong>2. \u552e\u4e2d\u8ddf\u8fdb\uff1a\u4e3b\u52a8\u900f\u660e\uff0c\u5efa\u7acb\u4fe1\u4efb<\/strong><\/p>\n<p>\u5ba2\u6237\u4e0b\u5355\u4ed8\u6b3e\u540e\uff0c\u670d\u52a1\u5e76\u672a\u7ed3\u675f\uff0c\u800c\u662f\u8fdb\u5165\u4e86\u5efa\u7acb\u4fe1\u4efb\u7684\u5173\u952e\u9636\u6bb5\u3002\u6b64\u9636\u6bb5\u7684\u6838\u5fc3\u662f\u201c\u4e3b\u52a8\u201d\u4e0e\u201c\u900f\u660e\u201d\u3002\u7cfb\u7edf\u5e94\u80fd\u81ea\u52a8\u89e6\u53d1\u4e00\u7cfb\u5217\u5173\u6000\u4fe1\u606f\uff1a<\/p>\n<ul>\n<li><strong>\u4ed8\u6b3e\u6210\u529f\u63d0\u9192<\/strong>\uff1a\u786e\u8ba4\u8ba2\u5355\u4fe1\u606f\uff0c\u544a\u77e5\u9884\u8ba1\u53d1\u8d27\u65f6\u95f4\u3002<\/li>\n<li><strong>\u53d1\u8d27\u63d0\u9192<\/strong>\uff1a\u5728\u5305\u88f9\u53d1\u51fa\u540e\uff0c\u7b2c\u4e00\u65f6\u95f4\u901a\u8fc7\u77ed\u4fe1\u6216\u65fa\u65fa\u6d88\u606f\uff0c\u5c06\u5feb\u9012\u516c\u53f8\u548c\u8fd0\u5355\u53f7\u63a8\u9001\u7ed9\u5ba2\u6237\uff0c\u5e76\u9644\u4e0a\u7b80\u5355\u7684\u611f\u8c22\u8bed\u3002<\/li>\n<li><strong>\u7269\u6d41\u5173\u952e\u8282\u70b9\u63d0\u9192<\/strong>\uff1a\u5f53\u5305\u88f9\u5230\u8fbe\u4e2d\u8f6c\u7ad9\u3001\u5f00\u59cb\u6d3e\u9001\u65f6\uff0c\u7cfb\u7edf\u53ef\u81ea\u52a8\u53d1\u9001\u63d0\u9192\u3002\u8fd9\u79cd\u201c\u8d85\u9884\u671f\u201d\u7684\u4e3b\u52a8\u544a\u77e5\uff0c\u80fd\u6781\u5927\u7f13\u89e3\u5ba2\u6237\u7b49\u5f85\u7684\u7126\u8651\u611f\uff0c\u907f\u514d\u56e0\u7269\u6d41\u95ee\u9898\u5f15\u53d1\u7684\u54a8\u8be2\u548c\u8d1f\u9762\u60c5\u7eea\u3002<\/li>\n<li><strong>\u7b7e\u6536\u63d0\u9192<\/strong>\uff1a\u786e\u8ba4\u5ba2\u6237\u5df2\u6536\u5230\u5546\u54c1\uff0c\u5e76\u6e29\u99a8\u63d0\u793a\u5f00\u7bb1\u6ce8\u610f\u4e8b\u9879\u6216\u4ea7\u54c1\u6fc0\u6d3b\u65b9\u6cd5\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e00\u7cfb\u5217\u81ea\u52a8\u5316\u7684\u8ddf\u8fdb\u6d41\u7a0b\uff0c\u4e0d\u4ec5\u89e3\u653e\u4e86\u5ba2\u670d\u4eba\u529b\uff0c\u66f4\u91cd\u8981\u7684\u662f\u5411\u5ba2\u6237\u4f20\u9012\u4e86\u4e00\u79cd\u4e13\u4e1a\u3001\u53ef\u9760\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u4e3a\u540e\u7eed\u7684\u597d\u8bc4\u548c\u590d\u8d2d\u57cb\u4e0b\u4f0f\u7b14\u3002<\/p>\n<p><strong>3. \u552e\u540e\u5173\u6000\uff1a\u6df1\u5ea6\u4e92\u52a8\uff0c\u6c89\u6dc0\u53e3\u7891<\/strong><\/p>\n<p>\u552e\u540e\u662f\u5ba2\u6237\u7ba1\u7406\u4ef7\u503c\u6700\u5927\u5316\u7684\u73af\u8282\uff0c\u76ee\u6807\u662f\u4ece\u201c\u4e00\u6b21\u6027\u4ea4\u6613\u201d\u8f6c\u5411\u201c\u957f\u671f\u5173\u7cfb\u201d\u3002\u8fd9\u91cc\u7684\u7b56\u7565\u5e94\u66f4\u5177\u6e29\u5ea6\u548c\u6df1\u5ea6\uff1a<\/p>\n<ul>\n<li><strong>\u9ec4\u91d148\u5c0f\u65f6\u597d\u8bc4\u9080\u8bf7<\/strong>\uff1a\u5728\u5ba2\u6237\u7b7e\u6536\u540e\u768424-48\u5c0f\u65f6\u5185\uff0c\u7cfb\u7edf\u81ea\u52a8\u53d1\u9001\u4e00\u6761\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u9080\u8bf7\u8bc4\u4ef7\u4fe1\u606f\u3002\u5185\u5bb9\u4e0d\u5e94\u662f\u751f\u786c\u7684\u201c\u6c42\u597d\u8bc4\u201d\uff0c\u800c\u662f\u5f15\u5bfc\u5f0f\u5730\u8be2\u95ee\u4f7f\u7528\u4f53\u9a8c\uff0c\u5e76\u9644\u4e0a\u8bc4\u4ef7\u5165\u53e3\u3002<\/li>\n<li><strong>\u4f7f\u7528\u6559\u5b66\u4e0e\u6280\u5de7\u5206\u4eab<\/strong>\uff1a\u5bf9\u4e8e\u529f\u80fd\u6027\u8f83\u5f3a\u7684\u4ea7\u54c1\uff0c\u53ef\u5728\u7b7e\u6536\u540e3-5\u5929\uff0c\u63a8\u9001\u4ea7\u54c1\u7684\u4f7f\u7528\u6559\u7a0b\u3001\u4fdd\u517b\u6280\u5de7\u6216\u521b\u610f\u7528\u6cd5\uff0c\u5e2e\u52a9\u5ba2\u6237\u66f4\u597d\u5730\u4f53\u9a8c\u4ea7\u54c1\u4ef7\u503c\u3002<\/li>\n<li><strong>\u5b9a\u671f\u56de\u8bbf\u4e0e\u590d\u8d2d\u63d0\u9192<\/strong>\uff1a\u6839\u636e\u4ea7\u54c1\u7684\u6d88\u8017\u5468\u671f\uff08\u5982\u5316\u5986\u54c1\u3001\u98df\u54c1\uff09\uff0c\u5728\u5ba2\u6237\u53ef\u80fd\u9700\u8981\u590d\u8d2d\u524d\uff0c\u901a\u8fc7\u77ed\u4fe1\u6216\u4e13\u5c5e\u5ba2\u670d\u53d1\u9001\u63d0\u9192\uff0c\u5e76\u9644\u4e0a\u5c0f\u989d\u4f18\u60e0\u5238\uff0c\u80fd\u663e\u8457\u63d0\u5347\u590d\u8d2d\u7387\u3002<\/li>\n<li><strong>\u4f1a\u5458\u4e13\u5c5e\u5173\u6000<\/strong>\uff1a\u5728\u5ba2\u6237\u751f\u65e5\u3001\u4f1a\u5458\u65e5\u7b49\u7279\u6b8a\u8282\u70b9\uff0c\u53d1\u9001\u795d\u798f\u548c\u4e13\u5c5e\u798f\u5229\uff0c\u589e\u5f3a\u5ba2\u6237\u7684\u5f52\u5c5e\u611f\u548c\u5fe0\u8bda\u5ea6\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u8986\u76d6\u5168\u751f\u547d\u5468\u671f\u7684\u7cbe\u7ec6\u5316\u7ba1\u7406\uff0c\u4f01\u4e1a\u4e0d\u4ec5\u80fd\u7cfb\u7edf\u6027\u5730\u63d0\u5347DSR\u8bc4\u5206\u548c\u597d\u8bc4\u7387\uff0c\u66f4\u80fd\u5c06\u6ee1\u610f\u7684\u5ba2\u6237\u8f6c\u5316\u4e3a\u54c1\u724c\u7684\u5fe0\u5b9e\u7c89\u4e1d\u548c\u53e3\u7891\u4f20\u64ad\u8005\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81%E5%8F%A3%E7%A2%91%E5%82%AC%E5%8C%96%EF%BC%9A%E5%AE%9E%E6%96%BD%E9%AB%98%E6%95%88%E7%9A%84%E5%AE%A2%E6%88%B7%E5%88%86%E5%B1%82%E4%B8%8E%E7%B2%BE%E5%87%86%E4%BA%92%E5%8A%A8%E7%AD%96%E7%95%A5\"><\/span>\u4e09\u3001\u53e3\u7891\u50ac\u5316\uff1a\u5b9e\u65bd\u9ad8\u6548\u7684\u5ba2\u6237\u5206\u5c42\u4e0e\u7cbe\u51c6\u4e92\u52a8\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5f53\u5e97\u94fa\u79ef\u7d2f\u4e86\u5927\u91cf\u5ba2\u6237\u6570\u636e\u540e\uff0c\u82e5\u91c7\u7528\u201c\u4e00\u5200\u5207\u201d\u7684\u7ba1\u7406\u65b9\u5f0f\uff0c\u4e0d\u4ec5\u4f1a\u9020\u6210\u8425\u9500\u8d44\u6e90\u7684\u5de8\u5927\u6d6a\u8d39\uff0c\u4e5f\u65e0\u6cd5\u6ee1\u8db3\u4e0d\u540c\u4ef7\u503c\u5ba2\u6237\u7684\u4e2a\u6027\u5316\u9700\u6c42\u3002\u56e0\u6b64\uff0c\u5b9e\u65bd\u9ad8\u6548\u7684\u5ba2\u6237\u5206\u5c42\uff0c\u5e76\u9488\u5bf9\u4e0d\u540c\u5c42\u7ea7\u7684\u5ba2\u6237\u91c7\u53d6\u5dee\u5f02\u5316\u7684\u4e92\u52a8\u7b56\u7565\uff0c\u662f\u50ac\u5316\u53e3\u7891\u3001\u5b9e\u73b0\u8d44\u6e90\u6700\u4f18\u914d\u7f6e\u7684\u5173\u952e\u4e00\u6b65\u3002<\/p>\n<p>\u5728\u4f17\u591a\u5ba2\u6237\u5206\u5c42\u6a21\u578b\u4e2d\uff0cRFM\u6a21\u578b\u56e0\u5176\u7b80\u6d01\u3001\u76f4\u89c2\u4e14\u9ad8\u6548\uff0c\u88ab\u7535\u5546\u884c\u4e1a\u5e7f\u6cdb\u5e94\u7528\u3002\u8be5\u6a21\u578b\u901a\u8fc7\u4e09\u4e2a\u6838\u5fc3\u6307\u6807\u6765\u8861\u91cf\u5ba2\u6237\u4ef7\u503c\uff1a<\/p>\n<ul>\n<li><strong>R (Recency)<\/strong>\uff1a\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\u3002\u8ddd\u79bb\u73b0\u5728\u8d8a\u8fd1\u7684\u5ba2\u6237\uff0c\u8d8a\u6709\u53ef\u80fd\u518d\u6b21\u6d88\u8d39\u3002<\/li>\n<li><strong>F (Frequency)<\/strong>\uff1a\u6d88\u8d39\u9891\u7387\u3002\u5728\u7279\u5b9a\u65f6\u95f4\u6bb5\u5185\u8d2d\u4e70\u6b21\u6570\u8d8a\u591a\u7684\u5ba2\u6237\uff0c\u5fe0\u8bda\u5ea6\u8d8a\u9ad8\u3002<\/li>\n<li><strong>M (Monetary)<\/strong>\uff1a\u6d88\u8d39\u91d1\u989d\u3002\u7d2f\u8ba1\u6d88\u8d39\u91d1\u989d\u8d8a\u9ad8\u7684\u5ba2\u6237\uff0c\u4ef7\u503c\u8d8a\u5927\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5bf9\u8fd9\u4e09\u4e2a\u7ef4\u5ea6\u7684\u6570\u636e\u8fdb\u884c\u5206\u6790\u548c\u6253\u5206\uff0c\u6211\u4eec\u53ef\u4ee5\u5c06\u5ba2\u6237\u7fa4\u4f53\u6e05\u6670\u5730\u5212\u5206\u4e3a\u4e0d\u540c\u7684\u4ef7\u503c\u5c42\u7ea7\u3002\u4ee5\u4e0b\u662f\u4e00\u4e2a\u7b80\u5316\u7684\u5ba2\u6237\u5206\u5c42\u53ca\u5bf9\u5e94\u7ef4\u62a4\u7b56\u7565\u7684\u793a\u4f8b\u8868\u683c\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th align=\"left\">\u5ba2\u6237\u5c42\u7ea7<\/th>\n<th align=\"left\">R (\u6700\u8fd1\u6d88\u8d39)<\/th>\n<th align=\"left\">F (\u6d88\u8d39\u9891\u7387)<\/th>\n<th align=\"left\">M (\u6d88\u8d39\u91d1\u989d)<\/th>\n<th align=\"left\">\u5ba2\u6237\u7279\u5f81<\/th>\n<th align=\"left\">\u6838\u5fc3\u7ef4\u62a4\u7b56\u7565<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>\u9ad8\u4ef7\u503c\u5ba2\u6237<\/strong><\/td>\n<td align=\"left\">\u9ad8<\/td>\n<td align=\"left\">\u9ad8<\/td>\n<td align=\"left\">\u9ad8<\/td>\n<td align=\"left\">\u54c1\u724c\u7684\u5fe0\u5b9e\u7c89\u4e1d\uff0c\u8d21\u732e\u4e86\u5927\u90e8\u5206\u5229\u6da6<\/td>\n<td align=\"left\"><strong>\u6df1\u5ea6\u7ef4\u62a4<\/strong>\uff1a\u4e00\u5bf9\u4e00\u4e13\u5c5e\u5ba2\u670d\u3001\u65b0\u54c1\u4f18\u5148\u4f53\u9a8c\u6743\u3001\u5b9a\u5236\u5316\u793c\u54c1\u3001\u9ad8\u5c42\u56de\u8bbf\u3001\u7ebf\u4e0b\u6d3b\u52a8\u9080\u8bf7\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>\u6f5c\u529b\u5ba2\u6237<\/strong><\/td>\n<td align=\"left\">\u9ad8<\/td>\n<td align=\"left\">\u4f4e<\/td>\n<td align=\"left\">\u9ad8\/\u4f4e<\/td>\n<td align=\"left\">\u6700\u8fd1\u6709\u8d2d\u4e70\uff0c\u4f46\u9891\u7387\u4e0d\u9ad8\uff0c\u6709\u63d0\u5347\u7a7a\u95f4<\/td>\n<td align=\"left\"><strong>\u6fc0\u52b1\u590d\u8d2d<\/strong>\uff1a\u53d1\u653e\u6709\u65f6\u9650\u7684\u5927\u989d\u5ea6\u4f18\u60e0\u5238\u3001\u8fdb\u884c\u5173\u8054\u4ea7\u54c1\u63a8\u8350\u3001\u901a\u8fc7\u5185\u5bb9\u8425\u9500\uff08\u5982\u6559\u7a0b\u3001\u6d4b\u8bc4\uff09\u589e\u5f3a\u7c98\u6027\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>\u4e00\u822c\u4ef7\u503c\u5ba2\u6237<\/strong><\/td>\n<td align=\"left\">\u4e2d<\/td>\n<td align=\"left\">\u4e2d<\/td>\n<td align=\"left\">\u4e2d<\/td>\n<td align=\"left\">\u6d88\u8d39\u884c\u4e3a\u7a33\u5b9a\uff0c\u4f46\u8d21\u732e\u4e00\u822c<\/td>\n<td align=\"left\"><strong>\u4fdd\u6301\u6d3b\u8dc3<\/strong>\uff1a\u5b9a\u671f\u63a8\u9001\u5e38\u89c4\u6d3b\u52a8\u4fe1\u606f\u3001\u4f1a\u5458\u79ef\u5206\u63d0\u9192\u3001\u4fdd\u6301\u54c1\u724c\u5728\u5ba2\u6237\u89c6\u91ce\u4e2d\u7684\u5b58\u5728\u611f\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>\u6d41\u5931\u9884\u8b66\u5ba2\u6237<\/strong><\/td>\n<td align=\"left\">\u4f4e<\/td>\n<td align=\"left\">\u9ad8\/\u4e2d<\/td>\n<td align=\"left\">\u9ad8\/\u4e2d<\/td>\n<td align=\"left\">\u66fe\u7ecf\u662f\u6d3b\u8dc3\u6216\u9ad8\u4ef7\u503c\u5ba2\u6237\uff0c\u4f46\u5f88\u4e45\u672a\u6d88\u8d39<\/td>\n<td align=\"left\"><strong>\u4e3b\u52a8\u5524\u9192<\/strong>\uff1a\u901a\u8fc7\u77ed\u4fe1\u6216\u7535\u8bdd\u8fdb\u884c\u5173\u6000\u5f0f\u56de\u8bbf\u3001\u4e86\u89e3\u672a\u590d\u8d2d\u539f\u56e0\u3001\u63d0\u4f9b\u201c\u56de\u5f52\u4e13\u5c5e\u201d\u5927\u989d\u4f18\u60e0\u6216\u8d60\u54c1\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>\u65b0\u5ba2\u6237<\/strong><\/td>\n<td align=\"left\">\u9ad8<\/td>\n<td align=\"left\">\u4f4e<\/td>\n<td align=\"left\">\u4f4e<\/td>\n<td align=\"left\">\u9996\u6b21\u8d2d\u4e70\uff0c\u5bf9\u54c1\u724c\u8ba4\u77e5\u5c1a\u6d45<\/td>\n<td align=\"left\"><strong>\u5efa\u7acb\u4fe1\u4efb<\/strong>\uff1a\u505a\u597d\u9996\u6b21\u8d2d\u4e70\u4f53\u9a8c\uff08\u7269\u6d41\u3001\u5305\u88c5\u3001\u552e\u540e\uff09\uff0c\u53d1\u9001\u611f\u8c22\u4fe1\u548c\u65b0\u4eba\u4e13\u4eab\u5238\uff0c\u5f15\u5bfc\u52a0\u5165\u4f1a\u5458\u4f53\u7cfb\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u901a\u8fc7\u8fd9\u6837\u7684\u5206\u5c42\u7ba1\u7406\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5c06\u6700\u4f18\u8d28\u7684\u670d\u52a1\u8d44\u6e90\u7cbe\u51c6\u5730\u6295\u5165\u5230\u6700\u9ad8\u4ef7\u503c\u7684\u5ba2\u6237\u8eab\u4e0a\uff0c\u540c\u65f6\u7528\u81ea\u52a8\u5316\u7684\u3001\u6210\u672c\u66f4\u4f4e\u7684\u65b9\u5f0f\u7ef4\u62a4\u4e00\u822c\u5ba2\u6237\uff0c\u5e76\u6709\u9488\u5bf9\u6027\u5730\u5524\u9192\u6c89\u7761\u5ba2\u6237\u3002\u8fd9\u79cd\u7cbe\u7ec6\u5316\u7684\u8d44\u6e90\u914d\u7f6e\uff0c\u4e0d\u4ec5\u80fd\u663e\u8457\u63d0\u5347\u9ad8\u4ef7\u503c\u5ba2\u6237\u7684\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\uff0c\u4f7f\u5176\u6210\u4e3a\u54c1\u724c\u53e3\u7891\u7684\u6838\u5fc3\u4f20\u64ad\u8005\uff0c\u8fd8\u80fd\u7cfb\u7edf\u6027\u5730\u63d0\u5347\u6574\u4f53\u5ba2\u6237\u7fa4\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%9B%9B%E3%80%81%E4%BD%93%E7%B3%BB%E5%8D%87%E7%BA%A7%EF%BC%9A%E4%BB%8E%E6%89%8B%E5%B7%A5%E7%AE%A1%E7%90%86%E5%88%B0%E8%87%AA%E5%8A%A8%E5%8C%96%E5%AE%A2%E6%88%B7%E7%AE%A1%E7%90%86%E7%B3%BB%E7%BB%9F%E7%9A%84%E6%9E%84%E5%BB%BA\"><\/span>\u56db\u3001\u4f53\u7cfb\u5347\u7ea7\uff1a\u4ece\u624b\u5de5\u7ba1\u7406\u5230\u81ea\u52a8\u5316<span class=\"xintheme_keyword_link\"><a href=\"https:\/\/www.zdsztech.com\/solution\/client-manage\" target=\"_blank\" title=\"\u5ba2\u6237\u7ba1\u7406\u7cfb\u7edf\">\u5ba2\u6237\u7ba1\u7406\u7cfb\u7edf<\/a><\/span>\u7684\u6784\u5efa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u968f\u7740\u4e1a\u52a1\u89c4\u6a21\u7684\u6269\u5927\uff0c\u4f9d\u8d56\u5929\u732b\u5b98\u65b9\u5de5\u5177\u6216\u6807\u51c6CRM\u8f6f\u4ef6\u8fdb\u884c\u624b\u5de5\u6216\u534a\u624b\u5de5\u7684\u5ba2\u6237\u7ba1\u7406\uff0c\u5176\u5c40\u9650\u6027\u4f1a\u6108\u53d1\u51f8\u663e\u3002\u6807\u51c6\u7684CRM\u8f6f\u4ef6\u867d\u7136\u529f\u80fd\u5f3a\u5927\uff0c\u4f46\u5f80\u5f80\u662f\u4e3a\u901a\u7528\u9500\u552e\u573a\u666f\u8bbe\u8ba1\u7684\uff0c\u4e0e\u5929\u732b\u72ec\u7279\u7684\u7535\u5546\u4e1a\u52a1\u6d41\u7a0b\uff08\u5982\u8ba2\u5355\u5904\u7406\u3001\u552e\u540e\u3001\u8bc4\u4ef7\u7ba1\u7406\uff09\u53ef\u80fd\u5b58\u5728\u201c\u6c34\u571f\u4e0d\u670d\u201d\u7684\u95ee\u9898\u3002\u6d41\u7a0b\u50f5\u5316\u3001\u96be\u4ee5\u6839\u636e\u5e97\u94fa\u7684\u7279\u6b8a\u9700\u6c42\u8fdb\u884c\u8c03\u6574\uff0c\u4ee5\u53ca\u4e0eERP\u3001WMS\u7b49\u5176\u4ed6\u7cfb\u7edf\u5f62\u6210\u7684\u6570\u636e\u5b64\u5c9b\uff0c\u90fd\u5c06\u6210\u4e3a\u5236\u7ea6\u4f01\u4e1a\u6548\u7387\u548c\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u74f6\u9888\u3002<\/p>\n<p>\u6b64\u65f6\uff0c\u6709\u8fdc\u89c1\u7684\u51b3\u7b56\u8005\u9700\u8981\u601d\u8003\u5982\u4f55\u6784\u5efa\u4e00\u4e2a\u771f\u6b63\u5c5e\u4e8e\u81ea\u5df1\u7684\u3001\u80fd\u591f\u968f\u4e1a\u52a1\u53d1\u5c55\u800c\u201c\u751f\u957f\u201d\u7684\u5ba2\u6237\u7ba1\u7406\u4f53\u7cfb\u3002\u8fd9\u6b63\u662f\u65e0\u4ee3\u7801\/\u4f4e\u4ee3\u7801\u5e73\u53f0\u7684\u4ef7\u503c\u6240\u5728\u3002\u4ee5<strong>\u652f\u9053\u5e73\u53f0<\/strong>\u4e3a\u4f8b\uff0c\u5b83\u63d0\u4f9b\u4e86\u4e00\u79cd\u5168\u65b0\u7684\u89e3\u9898\u601d\u8def\uff1a\u4f01\u4e1a\u4e0d\u518d\u9700\u8981\u82b1\u8d39\u9ad8\u6602\u7684\u6210\u672c\u548c\u6f2b\u957f\u7684\u65f6\u95f4\u53bb\u5b9a\u5236\u5f00\u53d1\u8f6f\u4ef6\uff0c\u800c\u662f\u53ef\u4ee5\u901a\u8fc7\u7c7b\u4f3c\u201c\u642d\u79ef\u6728\u201d\u7684\u65b9\u5f0f\uff0c\u62d6\u62c9\u62fd\u642d\u5efa\u4e00\u4e2a\u5b8c\u5168\u4e2a\u6027\u5316\u7684\u5ba2\u6237\u7ba1\u7406\u7cfb\u7edf\u3002<\/p>\n<p>\u8fd9\u79cd\u6a21\u5f0f\u7684\u6838\u5fc3\u5728\u4e8e\u5176\u5f3a\u5927\u7684\u4e09\u5927\u5f15\u64ce\uff1a<\/p>\n<ul>\n<li><strong>\u3010\u8868\u5355\u5f15\u64ce\u3011<\/strong>\uff1a\u53ef\u4ee5\u8f7b\u677e\u521b\u5efa\u7b26\u5408\u5929\u732b\u4e1a\u52a1\u573a\u666f\u7684\u5ba2\u6237\u4fe1\u606f\u8868\u3001\u8ba2\u5355\u8ddf\u8fdb\u8868\u3001\u552e\u540e\u670d\u52a1\u5355\u7b49\uff0c\u5c06\u6240\u6709\u5173\u952e\u6570\u636e\u7ed3\u6784\u5316\u3001\u5728\u7ebf\u5316\u3002<\/li>\n<li><strong>\u3010\u6d41\u7a0b\u5f15\u64ce\u3011<\/strong>\uff1a\u80fd\u591f\u5c06\u72ec\u7279\u7684\u5ba2\u6237\u670d\u52a1\u6d41\u7a0b\uff08\u5982\u4e0a\u6587\u63d0\u5230\u7684\u552e\u4e2d\u8ddf\u8fdb\u3001\u552e\u540e\u5173\u6000\uff09\u56fa\u5316\u4e3a\u81ea\u52a8\u5316\u6d41\u7a0b\u3002\u4f8b\u5982\uff0c\u53ef\u4ee5\u8bbe\u5b9a\u201c\u8ba2\u5355\u53d1\u8d27\u540e\uff0c\u81ea\u52a8\u7ed9\u5ba2\u6237\u53d1\u9001\u4e00\u6761\u5305\u542b\u8fd0\u5355\u53f7\u7684\u65fa\u65fa\u6d88\u606f\u201d\u6216\u201c\u5ba2\u6237\u7b7e\u653648\u5c0f\u65f6\u540e\uff0c\u81ea\u52a8\u521b\u5efa\u4e00\u6761\u2018\u9080\u8bf7\u597d\u8bc4\u2019\u7684\u5f85\u529e\u4efb\u52a1\u7ed9\u5ba2\u670d\u201d\u3002<\/li>\n<li><strong>\u3010\u89c4\u5219\u5f15\u64ce\u3011<\/strong>\uff1a\u53ef\u4ee5\u9884\u8bbe\u5404\u79cd\u4e1a\u52a1\u89c4\u5219\uff0c\u5b9e\u73b0\u667a\u80fd\u5904\u7406\u3002\u4f8b\u5982\uff0c\u6839\u636eRFM\u6a21\u578b\u81ea\u52a8\u4e3a\u5ba2\u6237\u6253\u4e0a\u201c\u9ad8\u4ef7\u503c\u201d\u3001\u201c\u6d41\u5931\u9884\u8b66\u201d\u7b49\u6807\u7b7e\uff0c\u6216\u8005\u5f53\u67d0\u4e2a\u5dee\u8bc4\u51fa\u73b0\u65f6\uff0c\u7cfb\u7edf\u81ea\u52a8\u89e6\u53d1\u9884\u8b66\uff0c\u5e76\u6307\u6d3e\u7ed9\u76f8\u5e94\u7684\u552e\u540e\u4e3b\u7ba1\u5904\u7406\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7<strong>\u652f\u9053\u5e73\u53f0<\/strong>\u8fd9\u6837\u7684\u65e0\u4ee3\u7801\u5de5\u5177\uff0c\u4f01\u4e1a\u5728\u3010\u4e2a\u6027\u5316\u3011\u3001\u3010\u6269\u5c55\u6027\u3011\u548c\u3010\u6210\u672c\u6548\u76ca\u3011\u4e0a\u83b7\u5f97\u4e86\u524d\u6240\u672a\u6709\u7684\u4f18\u52bf\u3002\u5b83\u8ba9\u7ba1\u7406\u7cfb\u7edf\u80fd\u591f100%\u8d34\u5408\u4f01\u4e1a\u7684\u72ec\u7279\u4e1a\u52a1\u903b\u8f91\uff0c\u5e76\u4e14\u5728\u672a\u6765\u4e1a\u52a1\u53d1\u751f\u53d8\u5316\u65f6\uff0c\u80fd\u591f\u968f\u65f6\u81ea\u884c\u8c03\u6574\u548c\u6269\u5c55\u529f\u80fd\uff0c\u662f\u6784\u5efa\u4f01\u4e1a\u957f\u671f\u6838\u5fc3\u7ade\u4e89\u529b\u7684\u957f\u8fdc\u4e4b\u8ba1\u3002<\/p>\n<h2><span 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class=\"ez-toc-section\" id=\"3_%E9%99%A4%E4%BA%86RFM%E6%A8%A1%E5%9E%8B%EF%BC%8C%E8%BF%98%E6%9C%89%E5%93%AA%E4%BA%9B%E7%AE%80%E5%8D%95%E6%9C%89%E6%95%88%E7%9A%84%E5%AE%A2%E6%88%B7%E5%88%86%E5%B1%82%E6%96%B9%E6%B3%95%EF%BC%9F\"><\/span>3. \u9664\u4e86RFM\u6a21\u578b\uff0c\u8fd8\u6709\u54ea\u4e9b\u7b80\u5355\u6709\u6548\u7684\u5ba2\u6237\u5206\u5c42\u65b9\u6cd5\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9664\u4e86RFM\u6a21\u578b\uff0c\u8fd8\u6709\u4e00\u4e9b\u540c\u6837\u7b80\u5355\u4e14\u6709\u6548\u7684\u5206\u5c42\u65b9\u6cd5\uff1a<\/p>\n<ul>\n<li><strong>\u57fa\u4e8e\u751f\u547d\u5468\u671f\u7684\u5206\u5c42<\/strong>\uff1a\u5c06\u5ba2\u6237\u5206\u4e3a\u65b0\u5ba2\u6237\u3001\u6210\u957f\u5ba2\u6237\u3001\u6210\u719f\u5ba2\u6237\u3001\u4f11\u7720\u5ba2\u6237\u3001\u6d41\u5931\u5ba2\u6237\u3002\u8fd9\u79cd\u65b9\u6cd5\u4fa7\u91cd\u4e8e\u5ba2\u6237\u4e0e\u54c1\u724c\u5173\u7cfb\u7684\u4e0d\u540c\u9636\u6bb5\uff0c\u4fbf\u4e8e\u91c7\u53d6\u9488\u5bf9\u6027\u7684\u6fc0\u6d3b\u6216\u7ef4\u7cfb\u7b56\u7565\u3002<\/li>\n<li><strong>AIPL\u6a21\u578b<\/strong>\uff1a\u5373\u8ba4\u77e5\uff08Awareness\uff09\u3001\u5174\u8da3\uff08Interest\uff09\u3001\u8d2d\u4e70\uff08Purchase\uff09\u3001\u5fe0\u8bda\uff08Loyalty\uff09\u3002\u8fd9\u662f\u54c1\u724c\u8425\u9500\u4e2d\u5e38\u7528\u7684\u6a21\u578b\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u5ba2\u6237\u5728\u6574\u4e2a\u6d88\u8d39\u51b3\u7b56\u8def\u5f84\u4e2d\u7684\u4f4d\u7f6e\uff0c\u4ece\u800c\u8fdb\u884c\u76f8\u5e94\u7684\u6c9f\u901a\u3002<\/li>\n<li><strong>\u57fa\u4e8e\u5546\u54c1\u504f\u597d\u7684\u5206\u5c42<\/strong>\uff1a\u6839\u636e\u5ba2\u6237\u8d2d\u4e70\u7684\u54c1\u7c7b\u3001\u98ce\u683c\u6216\u7cfb\u5217\u8fdb\u884c\u5212\u5206\uff0c\u9002\u7528\u4e8e\u54c1\u7c7b\u4e30\u5bcc\u7684\u5e97\u94fa\uff0c\u4fbf\u4e8e\u8fdb\u884c\u7cbe\u51c6\u7684\u4ea4\u53c9\u9500\u552e\u548c\u5173\u8054\u63a8\u8350\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_%E4%B8%AD%E5%B0%8F%E5%8D%96%E5%AE%B6%E9%A2%84%E7%AE%97%E6%9C%89%E9%99%90%EF%BC%8C%E5%BA%94%E8%AF%A5%E4%BB%8E%E5%93%AA%E4%B8%80%E6%AD%A5%E5%BC%80%E5%A7%8B%E4%BC%98%E5%8C%96%E5%AE%A2%E6%88%B7%E7%AE%A1%E7%90%86%EF%BC%9F\"><\/span>4. \u4e2d\u5c0f\u5356\u5bb6\u9884\u7b97\u6709\u9650\uff0c\u5e94\u8be5\u4ece\u54ea\u4e00\u6b65\u5f00\u59cb\u4f18\u5316\u5ba2\u6237\u7ba1\u7406\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5bf9\u4e8e\u9884\u7b97\u6709\u9650\u7684\u4e2d\u5c0f\u5356\u5bb6\uff0c\u4f18\u5316\u7684\u5173\u952e\u5728\u4e8e\u201c\u805a\u7126\u9ad8\u4ef7\u503c\u73af\u8282\u201d\u3002\u5efa\u8bae\u4ece\u4ee5\u4e0b\u51e0\u6b65\u5f00\u59cb\uff1a<\/p>\n<ul>\n<li><strong>\u7b2c\u4e00\u6b65\uff1a\u7528\u597d\u5b98\u65b9\u514d\u8d39\u5de5\u5177<\/strong>\u3002\u5145\u5206\u5229\u7528\u5929\u732b\u5ba2\u6237\u8fd0\u8425\u5e73\u53f0\uff0c\u505a\u597d\u57fa\u7840\u7684\u5ba2\u6237\u6807\u7b7e\u548c\u5206\u7ec4\u3002<\/li>\n<li><strong>\u7b2c\u4e8c\u6b65\uff1a\u4f18\u5316\u552e\u540e\u5173\u6000\u6d41\u7a0b<\/strong>\u3002\u8fd9\u662f\u6295\u5165\u4ea7\u51fa\u6bd4\u6700\u9ad8\u7684\u73af\u8282\u3002\u8bbe\u8ba1\u597d\u4e00\u5957\u6807\u51c6\u5316\u7684\u53d1\u8d27\u63d0\u9192\u3001\u7b7e\u6536\u5173\u6000\u548c\u597d\u8bc4\u9080\u8bf7\u8bdd\u672f\uff0c\u5e76\u575a\u6301\u6267\u884c\u3002<\/li>\n<li><strong>\u7b2c\u4e09\u6b65\uff1a\u8bc6\u522b\u5e76\u7ef4\u62a4\u201c\u79cd\u5b50\u7528\u6237\u201d<\/strong>\u3002\u624b\u52a8\u8bc6\u522b\u51fa\u90a3\u4e9b\u8d2d\u4e70\u9891\u7387\u9ad8\u3001\u5ba2\u5355\u4ef7\u9ad8\u6216\u4e50\u4e8e\u5206\u4eab\u7684\u65e9\u671f\u5ba2\u6237\uff0c\u7ed9\u4e88\u4ed6\u4eec\u989d\u5916\u7684\u5173\u6ce8\u548c\u798f\u5229\uff0c\u9f13\u52b1\u4ed6\u4eec\u6210\u4e3a\u7b2c\u4e00\u6279\u53e3\u7891\u4f20\u64ad\u8005\u3002<\/li>\n<li><strong>\u7b2c\u56db\u6b65\uff1a\u5efa\u7acb\u57fa\u7840\u7684\u5ba2\u6237\u4fe1\u606f\u8868<\/strong>\u3002\u4f7f\u7528Excel\u6216\u7b80\u5355\u7684\u5728\u7ebf\u8868\u683c\uff0c\u624b\u52a8\u8bb0\u5f55\u5173\u952e\u5ba2\u6237\u7684\u4fe1\u606f\u548c\u4e92\u52a8\u5386\u53f2\uff0c\u4e3a\u672a\u6765\u7684\u7cfb\u7edf\u5316\u7ba1\u7406\u6253\u4e0b\u57fa\u7840\u3002<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u63a2\u7d22\u5929\u732b\u5ba2\u6237\u7ba1\u7406\u7684\u6700\u4f73\u5b9e\u8df5\uff0c\u5b66\u4e60\u5982\u4f55\u901a\u8fc7\u6807\u51c6\u5316\u4fe1\u606f\u7ba1\u7406\u3001\u5168\u751f\u547d\u5468\u671f\u7b56\u7565\u548c\u9ad8\u6548\u5ba2\u6237\u5206\u5c42\u63d0\u5347\u5e97\u94fa\u53e3\u7891\u3002\u4e86\u89e3\u81ea\u52a8\u5316\u7cfb\u7edf\u7684\u6784\u5efa\uff0c\u6253\u9020\u4e0d\u53ef\u590d\u5236\u7684\u6838\u5fc3\u7ade\u4e89\u529b\uff0c\u52a9\u529b\u4f01\u4e1a\u5b9e\u73b0\u53ef\u6301\u7eed\u53d1\u5c55\u3002<\/p>\n","protected":false},"author":6,"featured_media":26853,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"class_list":["post-26854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-docs"],"yoast_head":"<!-- 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